SINGAPORE, April 29, 2025 /PRNewswire/ -- Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott). Through this collaboration, Sojern will leverage its AI-driven marketing platform to enhance Ascott's digital marketing efficiency, maximise return on investment (ROI), and increase direct bookings.
Ascott has a portfolio of over 980 properties across more than 230 cities in over 40 countries. Its presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA and its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
This partnership follows a rigorous six-month request for proposal (RFP) process in which Ascott streamlined its roster of marketing vendors, selecting Sojern as one of its five global partners. Ascott's decision to partner with Sojern underscores its commitment to an innovative, data-driven approach to digital marketing that maximises investment efficiency and guest engagement.
Elevating Ascott's Digital Marketing Strategy
Sojern's advanced marketing platform and multichannel marketing capabilities will support Ascott in achieving the following:
"We are incredibly proud to strengthen our trusted partnership with Ascott and to be named one of its official global marketing partners," said Lina Ang, Managing Director, International Property Sales, Sojern. "This reflects our shared vision of driving meaningful traveller engagement through smarter, data-driven marketing, and we're excited to continue driving impactful results together on a global scale."
With a proven track record of supporting hospitality leaders including Accor South East Asia, Marriott International, Viva Resorts by Wyndham, and The Leading Hotels of the World, Sojern continues to help hotels maximise revenue and guest engagement in an evolving digital landscape.
About Sojern
Sojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
About The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of over 980 properties across more than 230 cities in over 40 countries, Ascott's presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
H u awei wearable devices Surpassed 200 Million Cumulative Shipments
SHENZHEN, China, June 14, 2025 /PRNewswire/ -- According to the latest IDC Worldwide Quarterly Wearable Device Tracker data, Huawei ascended to the top position in the global wrist-worn device market in Q1 2025, while maintaining robust growth momentum and retaining its leadership in shipment volume within China. Additionally, as of 5 June 2025, Huawei's cumulative global wearable shipments have exceeded 200 million units.
Five Product Series Catering to Global Users' Diverse Scenario Needs
Huawei wearables integrate fashionable design, professional and comprehensive sports and health features, and efficient, practical smart experiences. Tailored to different user needs, Huawei has developed five product series to fulfil the diverse scenario requirements of all user groups—spanning smart living, scientific exercise, and health management.
The HUAWEI WATCH Series incorporates cutting-edge smart technology, featuring standalone calling capabilities and smart vehicle control functions to enable an efficient, intelligent lifestyle. The newly launched HUAWEI WATCH 5 delivers enhanced intelligence, efficiency and convenience. Equipped with the innovative multi-sensing X-TAP technology, it unlocks new dimensions in health monitoring and tactile interaction. The HUAWEI WATCH FIT Series fulfils lightweight wear needs through its slim design and extensive sports functions, allowing users to fully enjoy daily life. Meanwhile, the HUAWEI WATCH GT Series combines exceptional battery life with fashionable aesthetics and professional sports health features, serving as a comprehensive wrist-worn fitness coach.
For users who push boundaries and challenge extremes, the HUAWEI WATCH Ultimate Series delivers ultimate reliability with its rugged construction, advanced sports modes including 100-metre professional diving and outdoor expedition features, as well as advanced golf course mode, to bring cater to users' needs.
Additionally, addressing hypertension management challenges, Huawei innovatively broke through wrist-based blood pressure technology to launch the HUAWEI WATCH D Series. Through its breakthrough 24-hour dynamic blood pressure monitoring function, it helps users measure and manage blood pressure anytime, anywhere, integrating professional-grade blood pressure health guardianship into daily life.
Technological Innovation Driving Breakthroughs in Sports Health Technology
Behind the satisfaction of users' sports health management needs lies Huawei wearables' continuous innovation investment. Huawei has established three Health Labs globally, leveraging capabilities from over ten Huawei research institutes to relentlessly explore the frontiers of sports health technology.
In 2024, Huawei launched its new digital health & fitness paradigm—TruSense System—achieving higher accuracy and speed in vital sign data monitoring. In 2025, the TruSense System was upgraded again, fusing the advantages of fingertip and wrist detection to deliver a fuller, more accurate, and faster health monitoring experience, including 10-second fingertip blood oxygen readings and an increase in micro-body measurement indicators to 17 items.
In the field of blood pressure management, Huawei pioneered the launch of the HUAWEI WATCH D, a wrist-based blood pressure monitor that obtained Class II medical device registration certification in China. Now this innovation included in the "Chinese Guidelines for the Prevention and Treatment of Hypertension (2024 revision)".
As of now, Huawei wearable devices have obtained 7 domestic medical certifications and medical device certificates in 13 overseas countries/regions, with nearly 1000 patent applications in the smart wearables field.
Huawei has collaborated with over 160 global professional institutions, conducted 300+ health research projects, and attracted over 17 million users to participate in health studies.
Active Rings: Where Huawei and Users Unite to build Sports Health Lifestyles
Huawei accompanies global users to build sports health lifestyles together. In September 2023, Huawei initiated the "Light Up Your Rings" campaign, which has seen over 6 million global users participate, lighting up rings over 300 million times. In 2025, the fully upgraded "Active Rings" initiative was introduced, inspiring global users to move joyfully anytime, anywhere with Huawei wearables.
The Active Rings campaign has already been held in Germany, Spain, and China, and beyond, where consumers jointly enjoyed active moments. It will progressively launch in APAC, Latin America, the Middle East, and other regions in the future.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1
IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1
