Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings

SINGAPORE, April 29, 2025 /PRNewswire/ -- Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott). Through this collaboration, Sojern will leverage its AI-driven marketing platform to enhance Ascott's digital marketing efficiency, maximise return on investment (ROI), and increase direct bookings.

Ascott has a portfolio of over 980 properties across more than 230 cities in over 40 countries. Its presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA and its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.

This partnership follows a rigorous six-month request for proposal (RFP) process in which Ascott streamlined its roster of marketing vendors, selecting Sojern as one of its five global partners. Ascott's decision to partner with Sojern underscores its commitment to an innovative, data-driven approach to digital marketing that maximises investment efficiency and guest engagement.

Elevating Ascott's Digital Marketing Strategy

Sojern's advanced marketing platform and multichannel marketing capabilities will support Ascott in achieving the following:

"We are incredibly proud to strengthen our trusted partnership with Ascott and to be named one of its official global marketing partners," said Lina Ang, Managing Director, International Property Sales, Sojern. "This reflects our shared vision of driving meaningful traveller engagement through smarter, data-driven marketing, and we're excited to continue driving impactful results together on a global scale."

With a proven track record of supporting hospitality leaders including Accor South East Asia, Marriott International, Viva Resorts by Wyndham, and The Leading Hotels of the World, Sojern continues to help hotels maximise revenue and guest engagement in an evolving digital landscape.

About Sojern

Sojern  is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.

About The Ascott Limited

The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of over 980 properties across more than 230 cities in over 40 countries, Ascott's presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.

Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.

As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings

Under Akio Aoki's visionary leadership, Osaka's creativity takes center stage in a citywide festival designed to make art accessible to everyone.

OSAKA, Japan, May 13, 2025 /PRNewswire/ -- As Expo 2025 draws the world's attention to Osaka, the city is poised to reveal even more of its innovative spirit. Between May 28 and June 24, Osaka Art & Design 2025 (OAD2025) will run parallel to the Expo, transforming the city's urban space into an art gallery.

The event, organized by the Osaka Art & Design 2025 Executive Committee—a collaboration of major Japanese department stores and railway companies—sees more than 60 venues across the city's neighborhoods of Umeda, Shinsaibashi, Namba, and Abeno host more than 600 creators and brands from Japan and around the world. Around 650,000 locals and international visitors are expected to visit and interact with the art, design, and innovation that OAD2025 has woven into everyday spaces.

Under the theme "Overlaps – Converging Passions," OAD2025 merges some of the city's busiest stations, stores, bars and galleries with art exhibitions, installations, performances and pop-up events, making art accessible to everyone.

Notably, artists Sayaka Miyata and Midori Hirota will create an immersive installation connecting Osaka Umeda Twin Towers North to the Hankyu Department Store, turning everyday errands into cultural moments. Official maps highlight each of these temporary exhibits, and a digital stamp rally with digital gift card prizes provides visitors a fun incentive to visit them all.

OAD2025 is produced by Akio Aoki, founder of DESIGNART INC., a platform that energizes the creative industry by sparking people's passion for craft. Aoki, known for pushing the boundaries of art, founded OAD2025 to showcase Osaka's energy, ingenuity, and creativity to the world and inspire connoisseurs and casual passersby alike to discover art in unexpected places. Even Osaka's famous nightlife scene will benefit from the festival, with bar exhibitions and talks planned across the city.

"It's an incredible honor to bring this citywide event to life. Through OAD2025, I hope visitors from around the globe will find excitement and inspiration in Osaka's creativity and find reasons to return and continue their discovery of the city's art and design scene," says Aoki.

Find out more at: https://www.osaka-artanddesign.com/en/

Press release (PDF): https://x.gd/v7haR   
Factbook (PDF): https://x.gd/eTbIf
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About the Creative Director and CEO of DESIGNART INC., Akio Aoki:

Akio Aoki is the founder and creative director of DESIGNART INC. After launching MIRU DESIGN—a Tokyo-based creative agency—in 2009, he led branding and exhibition projects across disciplines including art, architecture, product design, and fashion. He served as Creative Director of ASAHIKAWA DESIGN WEEK (2015–2019) and is the representative of DESIGNART TOKYO, one of Japan's largest design and art festivals. Aoki is also known for his contributions to sustainable design, public art initiatives, and international cultural exchange through platforms like "1% for Art" and "Description for" during Milan Design Week.

About Osaka Art & Design (OAD):

Osaka Art & Design (OAD) was launched in 2023 as a citywide initiative led by a consortium of major department stores, railway companies, and cultural institutions in Osaka. The organizing committee was formed to promote Osaka's creative identity globally, especially in anticipation of Expo 2025.

This cross-sector partnership brings together the city's commercial and cultural infrastructure to embed art and design into everyday urban life. OAD serves not only as an annual event but as an ongoing platform to strengthen Osaka's role as a leading hub of creativity and innovation.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Osaka Art & Design 2025: Turning Osaka City, Japan, into a Canvas