JOHNNIE WALKER VAULT X OLIVIER ROUSTEING: WHEN THE ART OF COUTURE MEETS THE ART OF BLENDING

Acclaimed French creative director Olivier Rousteing announced as first cultural collaborator invited within Johnnie Walker Vault; Pushing boundaries of whisky creation by bringing together Rousteing's trailblazing fashion vision and Master Blender Dr Emma Walker's artistry and access to 500 of the rarest whiskies contained within Johnnie Walker Vault. 

In the first release of a two-part collaboration, Couture Expression is a collection of four couture blends inspired by a sensorial journey through the seasons. 

LONDON, April 29, 2025 /PRNewswire/ -- Johnnie Walker, has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform. Launched earlier this year, Johnnie Walker Vault is a new global luxury platform grounded in blending artistry - uniting bespoke blends, luxurious experiences and collaborations with cultural icons all under one visionary banner. 

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https://www.multivu.com/johnnie-walker/9331351-en-gb-johnnie-walker-olivier-rousteing-art-of-couture-meets-art-of-blending

First Unveiling: Couture Expression 

Couture Expression is the inaugural limited-edition release from the Johnnie Walker Vault, co-created by Johnnie Walker Master Blender Dr Emma Walker and Olivier Rousteing. Drawing inspiration from the world of high fashion, the collection elevates blending artistry into new dimensions through a seasonal interpretation, setting a new standard of luxury whisky creation. 

"Pushing boundaries through blending artistry has always been at the heart of my work, and opening the doors of the Johnnie Walker Vault to welcome such a progressive, creative talent of Olivier's magnitude has been something that will stay with me forever." says Master Blender, Dr. Emma Walker. 

This launch brings together two creatives at the height of their craft, each renowned for pushing the boundaries of their art. In a hidden 'atelier' beneath Johnnie Walker Princes Street, Dr. Emma Walker, the brand's Master Blender, and Rousteing collaborated to craft and design a collection of four blends - Spring, Summer, Fall and Winter - capturing Rousteing's personal and emotional connection to each season as well as its sensorial spirit. 

"This has been an emotional journey," says Rousteing. "What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions - the feeling of rebirth in Spring, the hazy freedom of Summer, the self-reflection of Fall and the coziness of home and family in Winter - that Emma so beautifully captured in the collection." 

Couture Expression Blends 

Each of the four blends in the collection begins with the same luxurious 'heart', including ghost whiskies from Brora and Port Dundas, setting a marker for the rarity of the collection. Dr. Walker then layered hand-selected whiskies from the Johnnie Walker Vault - a library of 500 rare, aged and ghost whiskies, personally curated and rotated from the very best of the 10 million casks of Scotch available to her as Master Blender. In an innovative fusion of creative minds, over the course of 12 months, Dr Walker translated Rousteing's personal narrative into four sensorial journeys through flavour and time. 

Emma Walker continued, "Olivier brought an emotional language to the blending creation, and we worked together to explore what whisky can express - technically, sensorially and artistically. We deliberately chose to use the same whiskies across several of the seasons, playing with proportions, textures and seasonal notes to create four distinct expressions of whiskies" 

The Couture Expression blends encompass:  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

JOHNNIE WALKER VAULT X OLIVIER ROUSTEING: WHEN THE ART OF COUTURE MEETS THE ART OF BLENDING

SHANGHAI, June 14, 2025 /PRNewswire/ -- Nestled along Sanmen Bay in the heart of China's "Golden Coastline," a waste-to-energy plant stands as a beacon of innovation and sustainability. Operated by SUS ENVIRONMENT—the world's largest provider of waste incineration technology and a top three global investor in waste-to-energy projects, this coastal facility has become the county's most unexpected tourist attraction.

Beyond its groundbreaking waste-to-energy technology and solutions, the plant is celebrated for its deep commitment to community engagement.

Cutting-Edge Technology for a Cleaner Future

The facility employs SUS ENVIRONEMNT proprietary high-calorific waste incineration technology, featuring a modular design that adapts to diverse waste. Emissions surpass the stringent EU Emission Standard, while wastewater is fully recycled within the plant. In 2024, these efforts earned it the title of Water-Saving Enterprise of Zhejiang Province.

Architecture in Harmony with Nature

Inspired by the surrounding landscape, the plant's design embodies the philosophy of "Mountains Integrate Waters," blending seamlessly with the coastal scenery. But its harmony with the environment extends beyond aesthetics—the facility also serves as an environmental education hub. Through interactive workshops and community events, it has redefined its role as a guardian of both nature and public awareness.

A Shared Space for Growth

The plant fosters a symbiotic relationship with the local community. Employees regularly engage with residents, sharing insights into sustainable living. By providing communal facilities such as basketball courts, the plant deepens its bond with the local community. "We love spending weekends here—sipping coffee, enjoying the view, and appreciating how the plant coexists with nature," one resident remarked.

For SUS ENVIRONMENT, every project is more than infrastructure—it's a commitment to a greener, more connected world.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the global leading comprehensive environment provider. As of December 2024, SUS ENVIRONMENT has established 11 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 89 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity nearly 120,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 287 waste-to-energy plants across the world, comprising 532 incineration lines, with a daily capacity over 300,000 tons of municipal solid waste.

* Data from the Open Data of AVP Research (Total Design Scale)

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

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