NEW YORK--(BUSINESS WIRE)--Apr 30, 2025--
kate spade new york today unveils its Spring/Summer 2025 global brand campaign, “ To The Ones Who Carry Us,” starring Grammy-nominated Artist, Ice Spice, and dancer and multi-faceted social media star, Charli D’Amelio. Introducing a bold, seasonal campaign that embraces a fresh aesthetic to connect to younger audiences, the campaign celebrates the universal roles friends play in a girl’s life with creative scenes that bring modern, relatable energy to the brand.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250430749778/en/
“This campaign is a vibrant love letter to the friends who shape a girl’s life,” said Eva Erdmann, CEO and Brand President of kate spade new york. “Since joining the brand, we've been exploring new meaningful ways to connect with a younger audience. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor. kate spade new york’s latest campaign celebrates fierce friends: the ones who show up, have your back, and brighten the everyday. As Kate Spade herself once said, ‘A good friend is like the perfect handbag – always by your side, effortlessly lifting your spirit, and making every adventure a little more fabulous.’”
Starring Ice Spice—known for her fearless authenticity—and Charli D’Amelio—celebrated for her ability to resonate with her audience— kate spade new york’s latest campaign spotlights the Deco Chain Shoulder Bag in two new seasonal colorways. Set in a vibrant cityscape, the film captures the energy of Gen Z’s bold, fast-moving lives—and the fierce friends who carry them through it all. At the center is Deco: a versatile essential that seamlessly transitions from day to night, casual to polished, proving one bag can do it all. From the post-breakup pep talker to the friend group unifier, the campaign celebrates those who show up, stand out, and make every moment count.
Erdmann continued,“We celebrate the many facets of friendship, honoring the unique qualities that make every friend group special. Like the friends who carry us, the Deco handbag from kate spade new york takes center stage—symbolizing simplicity, functionality, and versatility as the perfect companion to your life.”
“Growing up in New York, I’ve always been a fan of kate spade and their iconic designs. This campaign was exciting to me because it’s all about celebrating friendships,” says Ice Spice. “My friends mean everything to me—they keep me grounded, especially my sister and cousins. They’re the ones I call when I’m homesick, when I’m hyped, or when I just need to be reminded of who I am and where I came from.”
“I’m so excited to partner with kate spade new york,” says Charli D’Amelio. “I’ve loved the brand for years, especially how its modern designs allow me to express my own personal style. I think it’s really cool to see how this campaign celebrates the power of friendship and the joy it brings. It makes me think of the lifelong friendships I have that started as a child, growing up, going to school together, being in the same dance company, or new friends I’ve met through work or moving to new cities – I am so grateful to have had the amazing opportunity of forming friendships with new people along the way.”
The Deco handbag steps boldly into the spotlight, reimagined for the season in standout Spring/Summer colorways—Blue Multi Denim, Jungle Vine, Pistachio, Sweet Cream and Apricot Cream. A modern expression of kate spade’s design DNA, Deco fuses clean lines, minimalist form, and effortless, everyday luxury. It’s made for the one who carries more than just her essentials—she carries her world, and often, everyone else’s too.
Spring/Summer 2025 Deco Assortment
The Spring/Summer 2025 collection is now available to shop with new styles continuing to roll out through spring and summer both in stores and online. The campaign will be revealed on kate spade new york’s channels beginning April 30.
Campaign Images & Video:
Images: HERE
Video: HERE
Credits:
Director: Henry Scholfield
Photographer: Micaiah Carter
Creative Strategy: Mandai Loop
Creative Agency: Marcel
Stylist: Emmanuelle Youchnowski
Producer: Olivier Dubocage
Production Design: Mark Connell
Music : Laurent Cuenca, Fiesta Piñata, BMG Production Music France
Hair: Jacob Aaron Dillon (Ice Spice), Laura Polko (Charli), Cheryl Marks
Makeup: Luz Alicia Giraldo Nogues (Ice Spice), Liv Madorma (Charli), Stella Tzanidakis
Nails: Brittney Boyce (Charli)
kate spade new york Summer 2025 lookbook:
FLAT-LAY: HERE
ON MODEL: HERE
About kate spade new york:
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.
kate spade new york’s Newest Campaign Starring Ice Spice and Charli D’Amelio Celebrates Those Who Friend Fiercely
kate spade new york’s Newest Campaign Starring Ice Spice and Charli D’Amelio Celebrates Those Who Friend Fiercely
CAIRO (AP) — Pakistan’s powerful army chief met Thursday with Iran’s parliament speaker as part of international efforts to press for an extension to a ceasefire that has paused almost seven weeks of war between Israel, the U.S. and the Islamic Republic.
It was unclear whether the frantic diplomacy could lead to a lasting deal as the two-week ceasefire passes the halfway mark. The Iran war has killed thousands of people and upended global markets by disrupting the flow of oil.
Iranian state television did not provide details on the meeting between Pakistani Army Gen. Asim Munir and Iranian Parliament Speaker Mohammad Bagher Qalibaf, who has emerged as his country’s chief negotiator.
There was no immediate comment from Pakistan, which has become a key mediator after hosting direct talks between the U.S. and Iran that authorities said helped narrow differences between the sides. Mediators are seeking a new round before the ceasefire expires next week.
The White House said any further talks regarding Iran would likely take place in the Pakistani capital of Islamabad, though no decision had been made on whether to resume negotiations. The fragile ceasefire is holding despite a U.S. naval blockade of Iranian ports and Iranian counter-threats to target regional ports across the Red Sea.
The war has jolted markets and rattled the global economy as shipping has been cut off and airstrikes have torn through military and civilian infrastructure across the region. Oil prices have fallen amid hopes for an end to fighting, and U.S. stocks on Wednesday surpassed records set in January.
Despite the fragile ceasefire with Iran, fighting has continued in Lebanon between Israel and the Iran-backed militant group Hezbollah.
U.S. President Donald Trump had announced that the leaders of Israel and Lebanon would speak about halting the fighting. If that were to occur, it would be the first direct conversation between the leaders of the two countries in more than 30 years.
But Lebanese President Joseph Aoun refused Thursday to speak to Israeli Prime Minister Benjamin Netanyahu, a government official familiar with the developments told The Associated Press.
The government official, who spoke on condition of anonymity in line with regulations, said the remarks were made during a call with U.S. Secretary of State Marco Rubio and that Washington “understands Lebanon’s position.”
Aoun’s office acknowledged a call with Rubio, but did not mention the possibility of talks with Netanyahu. Netanyahu’s office did not do so either.
Lebanon and Israel held their first direct diplomatic talks in decades Tuesday in Washington following more than a month of war between Israel and Hezbollah. Lebanon has insisted on a ceasefire to stop the fighting between Israel and Hezbollah before engaging in direct talks, while vowing to commit to disarming the group.
Washington has not publicly stated its support of a ceasefire as a precondition, and the Israeli government has framed the talks as peace negotiations with a focus on disarming Hezbollah.
Israel and Hezbollah continued exchanging fire across the border, with Hezbollah targeting towns in northern Israel with rockets and drones. Israeli fire against southern Lebanon intensified, especially around the cities of Tyre, Nabatieh and the strategic town of Bint Jbeil near the border with Israel.
Israel and Lebanon have technically been at war since Israel was established in 1948, and Lebanon remains deeply divided over diplomatic engagement with Israel.
Israeli troops have pushed deeper into southern Lebanon to create what officials have called a “security zone,” which Netanyahu has said will extend at least 8 to 10 kilometers (5 to 6 miles) into Lebanon.
Even as the U.S. blockade on Iranian ports and renewed Iranian threats strained the ceasefire agreement, regional officials reported progress, telling The Associated Press the United States and Iran had an “in-principle agreement” to extend it to allow for more diplomacy. They spoke on condition of anonymity to discuss sensitive negotiations.
But tensions simmered.
The commander of Iran’s joint military command, Ali Abdollahi, threatened to halt trade in the region if the U.S. does not lift its naval blockade, and a newly appointed military adviser to Iranian Supreme Leader Mojtaba Khamenei said he does not support extending the ceasefire.
Mediators are pushing for a compromise on three main sticking points: Iran’s nuclear program, the Strait of Hormuz and compensation for wartime damages, according to a regional official involved in the mediation efforts.
Iranian Foreign Ministry spokesman Esmail Baghaei said Iran is open to discussing the type and level of its uranium enrichment, but his country “based on its needs, must be able to continue enrichment,” Iranian state media reported.
The Pentagon urged Iran to make a deal, with U.S. Defense Secretary Pete Hegseth telling reporters at the Pentagon that “ultimately, they need to come to the table.”
He said the U.S. will ensure that Iran never has a nuclear weapon.
“We’d prefer to do it the nice way through a deal led by our great vice president and negotiating team. Or we can do it the hard way,” Hegseth said.
Iran has repeatedly insisted that it does not seek a nuclear weapon and that its nuclear program is for peaceful proposes.
The fighting has killed at least 3,000 people in Iran, more than 2,100 in Lebanon, 23 in Israel and more than a dozen in Gulf Arab states. Thirteen U.S. service members have also been killed.
U.S. Treasury Secretary Scott Bessent said the Trump administration would ramp up economic pain on Iran with new economic sanctions on countries doing business with it, calling the move the “financial equivalent” of a bombing campaign.
Pakistani Prime Minister Shehbaz Sharif met with Qatar’s emir, Sheikh Tamim bin Hamad Al Thani, during a visit to Doha, his office said, as part of a regional visit aimed at discussions on the ongoing U.S.-Iran peace process.
Chinese Foreign Minister Wang Yi said the window of peace was opening during a phone call with his Iranian counterpart, according to a statement from the Chinese Foreign Ministry.
Wang told Iranian Foreign Minister Abbas Araghchi that the situation has reached a critical juncture, and said Iran’s sovereignty, security and legitimate rights should be respected, while freedom of navigation and safety through the Strait of Hormuz should be ensured.
Since the war began, Iran has curtailed maritime traffic through the strait, which a fifth of global oil transited through in peacetime. Tehran’s effective closure of the strait sent oil prices skyrocketing, raising the cost of fuel, food and other basic goods far beyond the Middle East, and the U.S. has responded with a blockade on Iranian shipping.
U.S. Central Command said Wednesday that no ships had made it past the blockade since it was imposed two days earlier, while 13 merchant vessels complied with direction from U.S. forces to turn around and reenter Iranian waters.
Lidman reported from Tel Aviv, Israel and Chehayeb reported from Beirut. Associated Press writer Munir Ahmed in Islamabad, Elena Becatoros in Athens, Greece and Ben Finley in Washington contributed to this report.
Relatives of Ghadir Baalbaki, 19, who was killed on Tuesday in an Israeli airstrike, mourn during her funeral in the southern port city of Tyre, Lebanon, Wednesday, April 15, 2026. (AP Photo/Hussein Malla)
Paramedics attach a portrait over the grave of Ghadir Baalbaki, 19, who was killed on Tuesday in an Israeli airstrike, at a temporary mass grave in the southern port city of Tyre, Lebanon, Wednesday, April 15, 2026. (AP Photo/Hussein Malla)
Backdropped by ships in the Strait of Hormuz, damage, according to local witnesses caused by several recent airstrikes during the U.S.-Israel military campaign, is seen on a fishing pier in the port of Qeshm island, Iran, Monday, April 13, 2026. (AP Photo/Asghar Besharati)
In this photo released by the Iranian Foreign Ministry, Pakistan's Army Chief Field Marshal Gen. Asim Munir, left, is welcomed by Iranian Foreign Minister Abbas Araghchi upon his arrival in Tehran, Wednesday, April 15, 2026. (Iranian Foreign Ministry via AP)
In this photo released by the Iranian Foreign Ministry, Iranian Foreign Minister Abbas Araghchi, right, meets with Pakistan's Army Chief Field Marshal Gen. Asim Munir in Tehran, Wednesday, April 15, 2026. (Iranian Foreign Ministry via AP)
