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MARRIOTT INTERNATIONAL AND CG HOSPITALITY ANNOUNCE AGREEMENT TO LAUNCH THE FARM AT SAN BENITO, AUTOGRAPH COLLECTION IN THE PHILIPPINES

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MARRIOTT INTERNATIONAL AND CG HOSPITALITY ANNOUNCE AGREEMENT TO LAUNCH THE FARM AT SAN BENITO, AUTOGRAPH COLLECTION IN THE PHILIPPINES
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MARRIOTT INTERNATIONAL AND CG HOSPITALITY ANNOUNCE AGREEMENT TO LAUNCH THE FARM AT SAN BENITO, AUTOGRAPH COLLECTION IN THE PHILIPPINES

2025-05-02 10:00 Last Updated At:10:15

Slated to open in end-Q3 2025, the property marks the brand's debut in the Philippines following a strategic conversion deal.

SINGAPORE, May 2, 2025 /PRNewswire/ -- Marriott International Inc. and CG Hospitality recently announced a signed agreement to convert The Farm at San Benito, the well-renowned Philippines wellness retreat, to an Autograph Collection resort, the first in the nation which is expected to welcome guests in end-Q3 2025. With a brand promise of "Exactly Like Nothing Else", the Autograph Collection brand is home to a curated selection of individual boutique hotels, each chosen for their inherent craft and distinct perspectives on design and hospitality, offering rich immersive moments that leave a lasting imprint.

"We're excited to collaborate with CG Hospitality on the debut of Marriott International's Autograph Collection brand in the Philippines — a milestone that expands our footprint in this vibrant market." said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. "With wellness emerging as a key driver of travel decisions, this is a timely and strategic entry for us. The Philippines, with its rich natural beauty and growing reputation as a rejuvenating destination, offers the ideal setting for the Autograph Collection and underscores our continued commitment to bringing differentiated experiences to new markets across the region.

"At CG Hospitality, we have always believed in nurturing destinations that leave a lasting impact, and The Farm at San Benito has long been a jewel in our portfolio — a sanctuary where nature, wellness, and heartfelt hospitality come together. Our strategic partnership with Marriott International to bring The Farm at San Benito into the Autograph Collection family reflects our commitment to creating experiences that are both timeless and transformative. By joining hands, we are taking this vision global, introducing the Philippines' first Autograph Collection property, and setting a new benchmark for wellness hospitality in the region," said Dr. Binod Chaudhary, Chairman of CG Corp Global.

Spanning 52 hectares of lush greenery, The Farm at San Benito, Autograph Collection is a wellness destination rooted in transformation and personal growth. The property's philosophy centres on nurturing personal growth through a holistic care – where nutrition, movement, integrated medicine and mindful living intersect to support each guest's evolving journey towards long-term wellbeing.

Nestled in Lipa City, Batangas, a 90-minute drive from Metro Manila – the 70-key property is expected to feature one-bedroom villas and exclusive two- and four-bedroom private pool villas.

The resort is also expected to feature a swimming pool with a pool bar, a fully equipped fitness centre, a tranquil spa, and a medical wellness centre — setting a benchmark for next-generation wellness hospitality in the region. Guests can look forward to a bespoke culinary journey across five dining venues, a lobby lounge, and two additional bars.

The Farm at San Benito, Autograph Collection's strategic location offers convenient access for both leisure seekers and corporate guests — meeting the rising demand for restorative escapes from Manila and beyond. The resort will also cater to business and social gatherings anticipated to feature 321 sqm of flexible meeting and event space, complete with natural light.

Nearby cultural and recreational attractions include the "Little Rome of the Philippines," known for its historic churches, monasteries, and religious landmarks, Mount Malarayat Golf & Country Club, and Casa de Segunda, a beautifully preserved 19th-century heritage home, offering a glimpse into the Filipino lifestyle.

Marriott International currently has 12 properties across six brands in the Philippines with five more in the pipeline. Slated to be Marriott's 13th property in the nation, The Farm at San Benito, Autograph Collection will also be part of Marriott Bonvoy, the global travel program from Marriott International.

ABOUT MARRIOTT INTERNATIONAL  

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,300 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram. 

ABOUT CG CORP GLOBAL

CG Corp Global, the Global face of Nepal's first and only Multi - Billion Dollar Multinational Conglomerate with an exceptional legacy of 140 years across 4 generations. CG Corp Global has 261+ brands, 202+ companies, over 20,000 employees and spread across 32 countries with industry leading foray into Fast - Moving Consumer Goods (FMCG), Banking, Power, Hospitality, Real – Estate, Telecom, Cement, and education amongst others.

CG Hospitality Global, a hospitality arm of CG Corp Global has a diversified portfolio of more than 193 Hotels & Resorts across 12 countries and 127 destinations with over 12,000 keys.

CG Hospitality's successful joint ventures include partnership with globally renowned hospitality brands such as IHCL (A Tata Enterprise) through its Taj, Taj Safari and Vivanta brands, Jetwing, Radisson, Hilton, and Fairmont brands. CG Hospitality owns The Zinc, The Fern, and The Farm brands. By 2028, this portfolio is expected to grow to over 600 hotels and 30,000 keys.

CG Hospitality's diverse portfolio features some of the most iconic properties and destinations across the globe. This includes Taj Exotica Resort & Spa (Maldives), Jetwing Vil Uyana & Taj Samudra (Sri Lanka), The Farm at San Benito (Philippines), Meghauli Serai - A Taj Safaris Lodge (Nepal), Taj Jumeirah Lakes Towers (Dubai, UAE) and Fairmont The Norfolk & Fairmont Mara Safari Club (Kenya), Double Tree by Hilton JFK Airport in New York amongst others.

CG Hospitality also owns one of the largest management company in India through Concept Hospitality (CHPL)/Fern Hotels, which manages over 120 Mid - Market to luxury hotels through its own brands under Fern, Zinc and Beacon. This portfolio is set to grow to 500 hotels by 2028.

ABOUT AUTOGRAPH COLLECTION ®  HOTELS  

Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 330 independent hotels located in the most desirable destinations across more than 50 countries and territories. Each hotel is a product of passion, inspired by a clear vision, soul, and story that makes it individual and special: Exactly LikeNothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection properties offer rich immersive moments that leave a lasting imprint. For more information, please visit www.autographhotels.com, and explore on social via Instagram, X, and Facebook to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com

MEDIA CONTACT:

Marriott International:

Kiran Hans
Sr. Manager, Communications
Marriott International, Asia Pacific excluding China (APEC)
kiran.hans@marriott.com 

The Farm at San Benito:

Kathy Solis
Director of Marketing & PR
The Farm at San Benito
kathy.solis@thefarm.com.ph 

Slated to open in end-Q3 2025, the property marks the brand's debut in the Philippines following a strategic conversion deal.

SINGAPORE, May 2, 2025 /PRNewswire/ -- Marriott International Inc. and CG Hospitality recently announced a signed agreement to convert The Farm at San Benito, the well-renowned Philippines wellness retreat, to an Autograph Collection resort, the first in the nation which is expected to welcome guests in end-Q3 2025. With a brand promise of "Exactly Like Nothing Else", the Autograph Collection brand is home to a curated selection of individual boutique hotels, each chosen for their inherent craft and distinct perspectives on design and hospitality, offering rich immersive moments that leave a lasting imprint.

"We're excited to collaborate with CG Hospitality on the debut of Marriott International's Autograph Collection brand in the Philippines — a milestone that expands our footprint in this vibrant market." said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. "With wellness emerging as a key driver of travel decisions, this is a timely and strategic entry for us. The Philippines, with its rich natural beauty and growing reputation as a rejuvenating destination, offers the ideal setting for the Autograph Collection and underscores our continued commitment to bringing differentiated experiences to new markets across the region.

"At CG Hospitality, we have always believed in nurturing destinations that leave a lasting impact, and The Farm at San Benito has long been a jewel in our portfolio — a sanctuary where nature, wellness, and heartfelt hospitality come together. Our strategic partnership with Marriott International to bring The Farm at San Benito into the Autograph Collection family reflects our commitment to creating experiences that are both timeless and transformative. By joining hands, we are taking this vision global, introducing the Philippines' first Autograph Collection property, and setting a new benchmark for wellness hospitality in the region," said Dr. Binod Chaudhary, Chairman of CG Corp Global.

Spanning 52 hectares of lush greenery, The Farm at San Benito, Autograph Collection is a wellness destination rooted in transformation and personal growth. The property's philosophy centres on nurturing personal growth through a holistic care – where nutrition, movement, integrated medicine and mindful living intersect to support each guest's evolving journey towards long-term wellbeing.

Nestled in Lipa City, Batangas, a 90-minute drive from Metro Manila – the 70-key property is expected to feature one-bedroom villas and exclusive two- and four-bedroom private pool villas.

The resort is also expected to feature a swimming pool with a pool bar, a fully equipped fitness centre, a tranquil spa, and a medical wellness centre — setting a benchmark for next-generation wellness hospitality in the region. Guests can look forward to a bespoke culinary journey across five dining venues, a lobby lounge, and two additional bars.

The Farm at San Benito, Autograph Collection's strategic location offers convenient access for both leisure seekers and corporate guests — meeting the rising demand for restorative escapes from Manila and beyond. The resort will also cater to business and social gatherings anticipated to feature 321 sqm of flexible meeting and event space, complete with natural light.

Nearby cultural and recreational attractions include the "Little Rome of the Philippines," known for its historic churches, monasteries, and religious landmarks, Mount Malarayat Golf & Country Club, and Casa de Segunda, a beautifully preserved 19th-century heritage home, offering a glimpse into the Filipino lifestyle.

Marriott International currently has 12 properties across six brands in the Philippines with five more in the pipeline. Slated to be Marriott's 13th property in the nation, The Farm at San Benito, Autograph Collection will also be part of Marriott Bonvoy, the global travel program from Marriott International.

ABOUT MARRIOTT INTERNATIONAL  

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,300 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram. 

ABOUT CG CORP GLOBAL

CG Corp Global, the Global face of Nepal's first and only Multi - Billion Dollar Multinational Conglomerate with an exceptional legacy of 140 years across 4 generations. CG Corp Global has 261+ brands, 202+ companies, over 20,000 employees and spread across 32 countries with industry leading foray into Fast - Moving Consumer Goods (FMCG), Banking, Power, Hospitality, Real – Estate, Telecom, Cement, and education amongst others.

CG Hospitality Global, a hospitality arm of CG Corp Global has a diversified portfolio of more than 193 Hotels & Resorts across 12 countries and 127 destinations with over 12,000 keys.

CG Hospitality's successful joint ventures include partnership with globally renowned hospitality brands such as IHCL (A Tata Enterprise) through its Taj, Taj Safari and Vivanta brands, Jetwing, Radisson, Hilton, and Fairmont brands. CG Hospitality owns The Zinc, The Fern, and The Farm brands. By 2028, this portfolio is expected to grow to over 600 hotels and 30,000 keys.

CG Hospitality's diverse portfolio features some of the most iconic properties and destinations across the globe. This includes Taj Exotica Resort & Spa (Maldives), Jetwing Vil Uyana & Taj Samudra (Sri Lanka), The Farm at San Benito (Philippines), Meghauli Serai - A Taj Safaris Lodge (Nepal), Taj Jumeirah Lakes Towers (Dubai, UAE) and Fairmont The Norfolk & Fairmont Mara Safari Club (Kenya), Double Tree by Hilton JFK Airport in New York amongst others.

CG Hospitality also owns one of the largest management company in India through Concept Hospitality (CHPL)/Fern Hotels, which manages over 120 Mid - Market to luxury hotels through its own brands under Fern, Zinc and Beacon. This portfolio is set to grow to 500 hotels by 2028.

ABOUT AUTOGRAPH COLLECTION ®  HOTELS  

Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 330 independent hotels located in the most desirable destinations across more than 50 countries and territories. Each hotel is a product of passion, inspired by a clear vision, soul, and story that makes it individual and special: Exactly LikeNothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection properties offer rich immersive moments that leave a lasting imprint. For more information, please visit www.autographhotels.com, and explore on social via Instagram, X, and Facebook to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com

MEDIA CONTACT:

Marriott International:

Kiran Hans
Sr. Manager, Communications
Marriott International, Asia Pacific excluding China (APEC)
kiran.hans@marriott.com 

The Farm at San Benito:

Kathy Solis
Director of Marketing & PR
The Farm at San Benito
kathy.solis@thefarm.com.ph 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MARRIOTT INTERNATIONAL AND CG HOSPITALITY ANNOUNCE AGREEMENT TO LAUNCH THE FARM AT SAN BENITO, AUTOGRAPH COLLECTION IN THE PHILIPPINES

MARRIOTT INTERNATIONAL AND CG HOSPITALITY ANNOUNCE AGREEMENT TO LAUNCH THE FARM AT SAN BENITO, AUTOGRAPH COLLECTION IN THE PHILIPPINES

Limited-edition designs of Bellroy's lightweight, everyday bags and pouches from the Cinch range.

MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ -- Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.

Products:

  • Cinch Backpack – Year of the Horse Edition
  • Cinch Mini Messenger – Year of the Horse Edition
  • Cinch Pocket – Year of the Horse Edition
  • Cinch Pouch – Year of the Horse Edition
  • New Year Horse Charm
  • New Year Owl Charm

Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, "For Year of the Horse, we didn't want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule."

This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. "The idea was inspired by the phonetic similarity between 'Cinch' and the Chinese word '松弛' (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this 'chilled' feeling," says Bellroy BD Project Manager Fiona Fang.

Cinch Backpack – Year of the Horse Edition

  • RRP US$125.

Cinch Mini Messenger – Year of the Horse Edition

  • RRP US$79.

Cinch Pocket – Year of the Horse Edition

  • RRP US$25.

Cinch Pouch – Year of the Horse Edition

  • RRP US$25.

New Year Horse Charm and New Year Owl Charm

  • RRP US$35 each.
  • Available as a free gift with eligible purchases.

Now available at bellroy.com and selected retailers.
Product images available here.

Apple-exclusive collection

In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.

Laptop Caddy 14" – Special Edition

  • RRP US$79.

Travel Organizer  – Special Edition

  • RRP US$59.

Cinch Messenger  – Special Edition

  • RRP US$99.

Now available at apple.com and in select stores.
Product images available here.

About Bellroy

Bellroy is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.

Social Media:

Instagram: https://www.instagram.com/bellroy
TikTok: https://www.tiktok.com/@bellroy_official
Facebook: https://www.facebook.com/bellroy.official|
YouTube: https://www.youtube.com/@bellroy_official
LinkedIn: https://linkedin.com/company/bellroy

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Bellroy Releases Year of the Horse Capsule Collection

Bellroy Releases Year of the Horse Capsule Collection

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