Dollywood at 40: Dolly Parton’s Smoky Mountain Theme Park Is All Grown up

PIGEON FORGE, Tenn--(BUSINESS WIRE)--May 2, 2025--

What started as a small roadside attraction in 1961—a simple train ride through the foothills of the Great Smoky Mountains—has now become an innovative force within the theme park industry. The attraction that now sits on that same ground has blossomed to become a place known around the world as the home of authentic family fun and memory making. Since its opening in 1986, Dollywood Parks & Resorts has grown to become a complete family destination; a beloved powerhouse within its industry, much like its namesake Dolly Parton has become to generations of fans worldwide.

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Dolly Parton poses with a welcome sign at the opening of her Dollywood theme park in 1986.

Dolly was at the park Friday to celebrate the anniversary of Dollywood’s original opening day, May 3, 1986. During an exclusive event for media and season passholders, she, alongside her Dollywood business partner Peter Herschend, as well as Dollywood Parks & Resorts President Eugene Naughton, explained how their partnership came into existence and has grown in the decades since. They also shared some of their favorite moments and treasured memories from Dollywood’s 40 seasons.

In addition to hearing from the park’s founders and executive leadership, event attendees were treated to a preview of Dollywood’s 40th anniversary season retrospective show, “Play On,” which debuts tomorrow. Additionally, those guests left with a cupcake—a nod to Dollywood’s 1st birthday when Dolly posed atop a giant cake—and a code to stream an exclusive new album of previously unpublished songs Dolly has written about her Dollywood theme park. Anyone can stream the music—called The Dollywood Collection: Celebrating 40 Years of Music & Memories—for free by visiting https://dolly.lnk.to/Dollywood40thAlbum.

Dolly thanked guests for their part in making Dollywood one of the most recognized and awarded parks in the world. While it may have seemed farfetched to many when they heard her 1982 interview with Barbara Walters, her dream for “’Dollywood USA,’ a fantasy city…like a mountain Disneyland” displayed a true visionary mindset that allowed her to create a family destination experience in her home county, a place she calls “one of the most wonderful places in the world.”

“I’ve always believed the Smoky Mountains are one of the most beautiful places God ever made, and I feel blessed to call them home. When I first dreamed of creating Dollywood, I had two simple hopes. I wanted to build a place that would bring people from all over to see the magic of the Smokies and, hopefully, fall in love with them just like I did,” Dolly said.

“And I knew that when they came, they’d meet the folks who live here and feel the kindness and hospitality that make this place so special. I think that’s why Dollywood keeps being named one of the best theme parks in the world—it’s not just the beauty of the mountains, it’s the heart of the people who welcome you here.”

Dolly’s visionary status certainly sets her among the biggest dreamers of the theme park industry. Naughton said the opportunity to work alongside the Dreamer-in-Chief is the highlight of his nearly four-decade career.

“I’m lucky to have been able to work alongside the biggest names in the industry during my career,” Naughton said. “But when I was approached with the opportunity to work with Dolly and to help her put wings on her dreams, it really was the opportunity of a lifetime. Her ability to create and dream, along with her ability to inspire others, has shown me that she really does need to be considered as one of the greatest names within our industry.”

During the event, Dolly also shared details about a new opportunity created in partnership with the Tennessee Governor’s Faith-Based and Community Initiative and the Tennessee Department of Children’s Services to offer children in foster care a complimentary one-time visit to experience the fun of Dollywood. The offer is available to Tennessee families fostering through DCS or one of their providers.

Dollywood is more than just beautiful landscaping, world-class attractions, award-winning entertainment offerings and craveable culinary creations that line its picturesque pathways. What makes it tick are the more than 4,000 hosts, 13 of which have been employed at Dollywood prior to or since its opening in 1986, who make this place different. It’s the reason why the Pigeon Forge, Tennessee, park has risen to prominence, with guests often listing the feelings they experience at Dollywood as the reason they want to return so often. While the park continues to innovate and find new ways to celebrate family, its most important way—through making one-on-one guest connections—is refreshingly simple.

Dollywood Parks & Resorts’ recent accolades underscore its emergence as a premier destination on the international theme park scene. With surveys and guest comments pointing to the park’s one-of-a-kind atmosphere, it comes as no surprise the park has earned one of the most impressive lists of awards within the theme park industry in the last decade.

Since 2022, Dollywood has been named:

Following a year of record attendance in 2024, Dollywood Parks & Resorts—the #1 U.S. theme park according to Tripadvisor reviews—has a lot to celebrate in 2025. Last year, the park added The Dolly Parton Experience—subsequently named by USA Today as one of the Top Five Best New Theme Park attractions in 2024—and celebrated the first full year of operation for the company’s second lodging property, Dollywood’s HeartSong Lodge & Resort.

Additionally, Dollywood’s Splash Country celebrates its 25th season—which media in attendance also were able to enjoy during the day—while Dollywood’s DreamMore Resort and Spa enjoys its 10th year of operation in 2025. In a year full of milestone anniversaries, Dolly Parton’s Imagination Library marks its 30th anniversary, and as of today, has gifted more than 270 million books to children around the world under the age of 5.

Two of the largest projects in 2025 include the Wilderness Pass Restaurant—which opened in the park today—and a new 750-space parking lot which opened in mid-April. Projects like the new parking area and Wilderness Pass Restaurant are important pieces of the company’s half-billion dollar, 10-year expansion plan announced by Dolly and Naughton in 2021.

Guests currently can enjoy Dollywood’s Flower & Food Festival (now-June 8) which features iconic Mosaiculture displays throughout the park. Vivid larger-than-life flower sculptures create an immersive atmosphere for park guests with more than half-a-million blooms during this award-winning festival. Dollywood’s culinary team showcases their world-class abilities during the event with a menu full of delicacies to highlight the tastes of spring in the Smokies.

Dollywood’s Smoky Mountain Summer Celebration presented by Food City (June 14-August 3) is everyone’s favorite summer tradition and once again includes Dollywood’s Sweet Summer Nights drone and fireworks show each night. Even more drones take to the skies this year to present a mesmerizing show that honors Dollywood’s 40th season. “Gazillion Bubble Show: Evolution” and “Chris Perondi’s Stunt Dog Experience” provide popping bubbles and playful pooches to help every guest feel like a kid this summer.

A family tradition for many, Dollywood’s Harvest Festival presented by Humana (Sept. 12- Oct. 27) celebrates the beauty of fall with thousands of carved pumpkins, spirited performances from talented singers and the fun of Great Pumpkin LumiNights. Great Pumpkin LumiNights, previously named the best theme park harvest event in the world, features elaborate displays that are fun for every member of the family. Creative culinary items, accomplished artisans and fall fun in the Smokies make this a picture-perfect time to enjoy Dollywood.

The industry’s Best Theme Park Christmas event—Dollywood’s Smoky Mountain Christmas presented by Humana (Nov. 1- Jan. 4, 2026)—concludes the park’s 2025 season with six million lights, festive holiday shows and the warm Christmas atmosphere guests have come to expect during this joyous time of year.

For more information about Dollywood’s 40th season, please visit Dollywood.com or download the Dollywood app.

About Dollywood Parks & Resorts: A highly awarded and widely recognized leader in the amusement industry, Dollywood Parks & Resorts—which celebrates its 40th anniversary season in 2025—consists of the 165-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; and two award-winning resort properties: Dollywood’s DreamMore Resort and Spa, and Dollywood’s HeartSong Lodge & Resort. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of 64 Golden Ticket Awards; and recipient of 28 Brass Ring Awards for Live Entertainment. The park is located near Great Smoky Mountains National Park and earned the Golden Ticket Award for the Best Park in the world in 2023. In 2022 and 2024, Dollywood was named by Tripadvisor as the #1 theme park in the country based on actual guest reviews. It also has been recognized as a top U.S. theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides and attractions, shows and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and Tripadvisor as one of the country’s most beautiful water parks, operates from mid-May to mid-September. Dollywood’s DreamMore Resort and Spa as well as Dollywood’s HeartSong Lodge & Resort provide guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, visit dollywood.com. Operating days and hours vary.

Dolly Parton poses with a sign celebrating the 40th season of her Dollywood theme park in Pigeon Forge, Tennessee.

OMAHA, Neb. (AP) — The folksy wisdom and jokes that were a staple of the Berkshire Hathaway annual meeting for decades when Warren Buffett was leading the show will be missing Saturday, but shareholders still started lining up at midnight outside a Nebraska arena to listen to new CEO Greg Abel.

Attendance is down significantly this year with the arena only a little over half full as the meeting started. That’s much different from the past few years when more than 40,000 attended to listen to the 95-year-old Buffett and — before his death in 2023, Buffett’s longtime partner Charlie Munger was always part of the fun. Buffett gave up the CEO title in January, but he remains chairman and will be sitting with the rest of the Berkshire board on the floor to listen at the meeting.

Saturday’s meeting began with a video tribute to Buffett filled with clips from the previous 60 years of annual meetings. The first clip showed the standing ovation Buffett received last year after he surprised shareholders by announcing that he would step down.

Abel then announced the symbolic move of retiring jerseys with Buffett’s and Munger’s names on them that will hang in the rafters of the arena.

Buffett took the microphone briefly to praise Abel and recognize Apple CEO Tim Cook, who attended the meeting. Buffett said Abel has done a tremendous job so far, and Cook helped Berkshire's initial $35 billion investment in Apple grow to be worth $185 billion today. Cook even got a longer round of applause than Buffett did when he was introduced.

“Greg is doing everything I did and then some,” Buffett said, so his decision to step down has worked out great so far.

Abel has been on stage next to the legendary investor at the annual meetings for several years, but this year is his first time running the show. Investors expect the conversation to focus more on how the dozens of companies Berkshire owns are doing. The conglomerate owns major insurers like Geico, several major utilities like Pacificorp, BNSF railroad and an assortment of manufacturers, retail and service businesses.

Signs of the transition are peppered throughout the 200,000-square-foot exhibit hall where shareholders buy products from Berkshire companies. A caricature of Abel playing his favorite sport of hockey is front and center on commemorative boxes of See’s Candy with Buffett and Mrs. See in the background in hockey gear. At the Pilot Travel Center booth pictures of Abel and Buffett are plastered on the windshield of a semitrailer truck, but Abel is in the driver’s seat. And this year Jazwares created a Squishmallow version of Abel to go with the latest versions of Buffett and his longtime partner Charlie Munger as stuffed dolls that shareholders lined up to buy.

“Sadly we miss Warren and Charlie and that show which was fun, but it’s a business meeting for a lot of us and hearing what the businesses are doing is what it’s all about,” investor Chris Bloomstran, who is president of Semper Augustus Investments Group said.

Abel opened the meeting that way with a detailed discussion of how Berkshire's biggest businesses are performing. He gave a granular explanation about the performance of Berkshire’s insurers, its railroad and its utilities. And he emphasized the way Berkshire is using artificial intelligence “to solve problems at our companies.”

But also many people travel to Omaha primarily to meet up with like-minded value investors, who practice the approach that Buffett employed, and attend some of the investment conferences and meetings that are scheduled around Berkshire’s shareholder meeting.

“That’s why I’m really here, really here is to network with other people,” said Bob Robotti, who runs his own investment company. He doesn’t expect surprises from Abel and the other Berkshire executives at the meeting. “They shouldn’t say anything that would be shocking and surprising because they’re consistent with what they do.”

Many investors are watching closely for any changes Abel might make, but there’s not a lot of reason expect anything big. After all, Abel has been with Berkshire for more than 25 years, and he had already been managing all of the conglomerate’s noninsurance businesses for nearly eight years by the time he was promoted.

Abel did make a few administrative changes to establish a team to help support him, but he has promised to maintain Berkshire’s culture that allows the CEOs of all of its businesses to largely run their day-to-day operations while consulting with headquarters on any major investments and sending any extra cash to Omaha.

The CEOs of Dairy Queen, See’s Candy, Jazwares and Brooks Running all said very little has changed since Abel was promoted other than they now report to NetJets CEO Adam Johnson who is overseeing 32 retail and service businesses.

“I think this is a very deeply rooted culture that Warren has created, and I believe the transition to Greg is going to be rooted in those values that Warren has for 60 years instituted and will continue,” Brooks CEO Dan Sheridan said.

For years Buffett always said he was having too much fun running Berkshire to ever retire, but once the shock of his announcement in the final minutes of last years meeting wore off the company’s executives quickly agreed this plan for the transition was better so Buffett can still be around to advise Abel.

“Berkshire is as strong today as it’s ever been and Warren is still part of it,” DQ CEO Troy Bader said as his staff sold Dilly Bars to shareholders. “Warren is still present. So that’s the greatest combination right now, to be able to have that transition in leadership where Greg and Warren can still work together.”

Abel is known to be a more demanding and hands-on boss than Buffett ever was, but he does that by challenging Berkshire’s CEOs to strengthen their competitive advantages while taking care of their customers. Abel asks tough questions and offers advice that his CEOs appreciate, but he doesn’t tell them exactly what to do.

And with Buffett remaining Berkshire’s chairman and its largest shareholder it’s unlikely that Abel will make any drastic changes. So shareholders shouldn’t expect Berkshire to start paying a dividend or that Abel will suddenly split the company up. Instead, Abel will continue building on the foundation Buffett established over 60 years.

Robotti said the performance of Berkshire’s businesses should be much more important to shareholders than the entertainment value of the annual meetings.

“My hope and expectation are they’re picking people who have competency in running a business and not necessarily public speakers and presenters,” Robotti said.

Berkshire said Saturday morning that its profits more than doubled in the first-quarter to $10.1 billion, or $7,027 per Class A share, as the value of its investments grew and most of its businesses improved.

The paper value of Berkshire’s investments always has a major impact on its bottom line, and it did record a $5.8 billion gain on the stocks it did sell. The value of the portfolio did slip to just over $288 billion.

Berkshire’s massive cash pile continues to grow, and it hit $397.4 billion at the end of the first quarter.

Most of Berkshire’s varied businesses reported better operating earnings this year. The insurance unit that includes Geico and a number of other companies reported an underwriting profit of $1.7 billion, up from $1.34 billion last year. Profits also grew somewhat at BNSF railroad and Berkshire’s utility and manufacturing companies.

But Abel acknowledged there is more improvement needed — especially at BNSF.

“We see a lot of opportunity here to continue to get better,” Abel said about the railroad.

Portraits of Berkshire Hathaway's Warren Buffett, left, and CEO Greg Abel sit in a semi truck at the Pilot display in the Berkshire Hathaway annual meeting on Saturday, May 2, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)

Shareholders arrive inside the CHI Health Center Omaha for the Berkshire Hathaway annual meeting on Saturday, May 2, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)

Shareholders enter the CHI Health Center Omaha for the Berkshire Hathaway annual meeting on Saturday, May 2, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)

Shareholder Anna Larsen, 16, left, of Underwood, Iowa, poses for photo with her friend Ainsley Roberts, 17, in the Hello Kitty portion of the Squishmallows display in the Berkshire Hathaway annual meeting on Saturday, May 2, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)

Shareholder Alex Vacca of Milwaukee poses for a photo in a foam hat in the Justin display od the Berkshire Hathaway annual meeting on Saturday, May 2, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)

Author and former Omaha World-Herald reporter Steve Jordan signs copies of his book at the Berkshire Hathaway shareholders event on Friday, May 1, 2026 in Omaha, Neb. (AP Photo/Josh Funk)

A Berkshire Hathaway shareholder takes a selfie in front of a Pilot truck stops semi truck with pictures of Berkshire's top two executives behind the wheel: new CEO Greg Abel and Chairman Warren Buffett on Friday, May 1, 2026 in Omaha, Neb. (AP Photo/Josh Funk)

Berkshire Hathaway shareholders stand in line to purchase Squishmallows versions of the company's top executives: CEO Greg Abel, Chairman Warren Buffett and former Vice Chairman Charlie Munger on Friday, May 1, 2026 in Omaha, Neb. (AP Photo/Josh Funk)

Berkshire Hathaway shareholders line up to buy products at the Pampered Chef booth behind a cutout of longtime CEO Warren Buffett who stepped down in January on Friday, May 1, 2026 in Omaha, Neb. (AP Photo/Josh Funk)

Shareholders line up to take pictures with depictions of Berkshire Hathaway's new CEO Greg Abel and Chairman Warren Buffett on Friday, May 1, 2026 in Omaha, Neb. (AP Photo/Josh Funk)