The China Pavilion has attracted scores of visitors at the 2025 Arabian Travel Market (ATM) in the United Arab Emirates, which concluded in Dubai on Thursday.
The ATM is the largest professional tourism exhibition in the Middle East and North Africa. The 32nd edition of the event attracted a record 2,800 exhibitors from 166 countries.
Theming on "Nihao (means hello in Chinese) China," China's Ministry of Culture and Tourism led the country's participation at the four-day event.
China's tax refund and visa-free policies for international travelers are a major boost for the country's leisure and business tourism industries, according to exhibitors.
"We can see a lot of, I mean, increase for inbound travel to China. Foreign visitors come to China, including like Beijing, Shanghai, especially Beijing, Shanghai, Shenzhen, Guangzhou, the big cities, the main destinations for international travelers and they use, I mean, different kind of visas. We have visa free for many, many countries from 15 to up to 30 days. It's very convenient for people, for businessmen, especially in this market," said Qin Qin, deputy general manager at Shenzhen Century Holiday Travel Group.
Under the new refund-upon-purchase policy, foreign visitors can instantly claim value-added tax (VAT) rebates at tax-free stores, enabling them to reuse the refunded amount in real time for further shopping. Previously, VAT rebates were only available for withdrawal upon departure.
"So, it's very popular now, because in China, there are more and more tourists come in from foreign countries. They just use the Visa and Mastercard in China, they can buy through the Alipay and WeChat pay, so they can pay directly. So after they buy any goods they want, they can also get refund," said Chen Chao, managing director of Chongqing DMC.
With travel hashtags on apps such as RedNote soaring and millions already taking advantage of the relaxed rules, the charm of China travel resonated widely at the event.
"I just heard about its nature and I'm fascinated by it, you know, its wonders and weather. I heard about Hubei and how it is amazing, so I would love to give it a try," said local visitor Ali Rashid.
"China is also the great place and I want to travel to the Great Wall of China," said Nazrin Ahmadova, a visitor from Azerbaijan.
China tourism receives wide attention at int'l travel show in UAE
