Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel

SUNNYVALE, Calif.--(BUSINESS WIRE)--May 5, 2025--

Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, has partnered with Alaska Airlines to make check-in easier than ever for international travelers.

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Alaska Airlines is committed to providing its guests with a caring and seamless travel experience. This has led the airline to pursue innovations that enhance guests’ experience throughout the travel process, from the time they are searching for flights to their day of travel. As part of this effort, Alaska has invested in redefining its check-in experience, with an emphasis on self-service, digital offerings that minimize time spent in the airport lobby, helping guests get to security in five minutes or less.

Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Jumio offers the most comprehensive ID verification solution on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver’s licenses and ID cards. In total, Jumio supports more than 5,000 ID subtypes around the globe.

“We selected Jumio as the solution that best provides our guests with a seamless travel experience,” said Natalie Bowman, vice president of digital experience at Alaska Airlines. “Through this partnership, guests can verify their travel documents directly in their Alaska Airlines app, saving time in the airport lobby and at their gate.”

“We are proud to partner with Alaska Airlines to help travelers save time at the airport and to drive adoption rates for self-service ID verification,” said Bala Kumar, chief product and technology officer at Jumio.

To learn more about the partnership between Alaska Airlines and Jumio, check out our new case study.

To learn more about Jumio and its award-winning, AI-powered solutions, visit jumio.com.

About Jumio

Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust.

Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions.

Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.

For more information, please visit www.jumio.com.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the one world Alliance with Hawaiian scheduled to join in 2026. With one world and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel

ARAFAT, Saudi Arabia (AP) — Muslim pilgrims from around the world congregated on Mount Arafat in Saudi Arabia on Tuesday, the second official day of the annual Islamic pilgrimage, considered the pinnacle of the Hajj.

Despite the sweltering heat, the pilgrims gathered on the rocky hill and surrounding plain for intense prayers and worship that often mark a spiritual peak for them. They fervently murmured prayers and poured their hearts out in supplications. Many raised their hands in worship. It is common for pilgrims on that day, some with tears streaming down their faces, to ask God for forgiveness, mercy, blessings and good health.

The Hajj, one of the Five Pillars of Islam, is required once in a lifetime for every Muslim who can afford it and is physically able to perform it.

For pilgrims, the Hajj, performed over several days, can be a deeply moving spiritual experience and a chance to seek God’s forgiveness and the erasure of past sins. As they brave the intense heat to perform religious rituals, many pilgrims have been using umbrellas for shade.

A Saudi official said on Friday that more than 1.5 million pilgrims have arrived in the country from abroad.

This year, Muslims have been pouring into Saudi Arabia for the Hajj against the backdrop of a tenuous ceasefire in the Iran war and related uncertainty in the region.

The U.S. military said Monday that it carried out “self-defense” strikes in southern Iran, including on missile launch sites and boats used to lay mines, even as President Donald Trump said on social media that negotiations with Tehran were “proceeding nicely." Iran on Tuesday denounced the most recent U.S. strikes as a sign of “bad faith and unreliability” as negotiations pressed on toward a possible deal to end the war.

For many, performing the Hajj can be a realization of a lifelong dream as they spend years hoping and praying to one day be able to undertake the pilgrimage or saving up money and waiting for a permit to embark on the trip.

“This happens once in a lifetime,” Mohammad Asal, an Egyptian pilgrim, said. “People here have prepared their prayers, hoping that God will respond to them, because we know that ... the most important ritual of the Hajj is being in Arafat.”

The Hajj brings together large numbers of Muslims of diverse races, ethnicities, languages and socioeconomic classes, creating a sense of unity for many. It’s a mass, communal experience, with Muslims performing rituals together. But it is also deeply personal, as every pilgrim brings their own yearnings and experiences.

“It was incredible,” Ahmed Sufyan, a pilgrim from the United States, said on Tuesday. “The unity and peace that we feel is something I’ve never experienced before,” he added via WhatsApp.

“Our wishes are many,” Mohammad Obaid, a Sudanese pilgrim, said, adding he was praying for Sudan and Muslims everywhere.

Fam reported from Winter Park, Florida.

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.

A Muslim pilgrim pray atop of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims walk towards the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims are silhouetted as they pray at top of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims pray at top of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims read a copy of Islam's holy book Quran atop of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)