AUSTIN, Texas, May 6, 2025 /PRNewswire/ -- ZEELOOL, the innovative online eyewear retailer has recently launched a complete rebrand that positions itself as the ultimate "Daily Optical Stylist" The revamped strategy introduces an overhauled and visual identity, improved digital shopper experience, and refocuses the brand on it's strength, providing practical, affordable fashion eyewear for all of life's moments.
Eyewear Crafted for Every Moment
The new ZEELOOL is built around a simple concept: Eyewear Crafted for Every Moment. In practice, this shows up in the brand's versatile and creative eyewear collections designed around moments we all experience in our daily lives, as seen in their Professional Life, Weekend Wear, and Vacation Mood collections. Through an affordable yet stylish product offering ZEELOOL encourages and enables consumers to match glasses and sunglasses with every outfit, outing, and occasion. No longer are shoppers bound to one or two pairs of cost-prohibitive glasses; they are free to explore and express themselves at will, thanks to a progressive direct-to-consumer retail model and affordable pricing that eliminates unnecessary middlemen.
Delivering a Premium Digital Experience
When it comes to establishing a premium and frictionless digital experience for shoppers, there are two primary aspects. 1. A beautifully designed visual experience that showcases products as they actually are, and 2. A user experience that is intuitive and reduces unnecessary screens and flows.
ZEELOOL's rebranding completely refreshes their visual system, featuring a new sleeker logo, tightened color palette, and elevated photographic standards. The new aesthetic better communicates their "Daily Optical Stylist position and is both professional and approachable, allowing any and all customers to feel comfortable shopping their online platforms.
Beyond the visual update, ZEELOOL's online platforms have been redesigned to focus on clarity of information and ease of use. Users have all their questions about the product and purchasing preemptively answered through an intuitive interface and product pages that include all essential, practical, and aesthetic information. Additional improvements include a cleaner landing page, improved checkout, and a redesigned mobile app allowing users to shop on whatever device they're most comfortable with.
The refreshed ZEELOOL brand is now live across all digital platforms. Fashion enthusiasts, eyewear collectors, and those seeking to elevate their personal style with high-quality, affordable glasses are invited to explore the new collections at ZEELOOL.com.
About ZEELOOL
Established in 2017, ZEELOOL makes high-quality, affordable eyewear that blends style into consumers' daily needs. As your daily optical stylist, ZEELOOL offers prescription glasses and sunglasses that prove fashion doesn't need a premium price tag. With nearly 2,000 unique frames organized across six collections based on daily scenarios, ZEELOOL provides options for every look, occasion, and personality. Each pair combines durable materials, precise craftsmanship, and the latest optical technology. Through their streamlined digital shopping experience, ZEELOOL continues to make fashionable eyewear accessible to everyone.
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ZEELOOL Unveils Rebrand as the Ultimate "Daily Optical Stylist"
TATU CITY, Kenya, July 4, 2026 /PRNewswire/ -- Mabani Aljazeera Holding Group, a leading private Saudi Arabian construction and investment company, will invest in Jabali Towers, the premier mixed-use development located at the heart of Tatu City Special Economic Zone (SEZ) in Kenya. The equity investment by Mabani – through its subsidiary, Swan Properties – marks a major milestone for East Africa, representing a significant vote of confidence by a major Saudi investor and highlighting Tatu City SEZ's record attraction of foreign direct investment to Kenya.
Jabali Towers, whose 25- and 36-storey towers soar over Tatu City, includes exclusive amenities for residents and 35 restaurants and shops open to the public. The first tower is more than 80% sold. Earlier this week, Tatu City appointed China Road and Bridge Corporation as the main contractor for the 88,000/m2 development.
"Mabani Aljazeera Holding Group and Swan Properties are delighted to invest in the landmark Jabali Towers development at Tatu City," said Abdullah AlMalki, Chairman of Mabani Group. "A combination of our skills, construction materials and capital will make Jabali Towers the preeminent real estate development in Africa."
Swan Properties will receive 50% minus one share for its investment in the Jabali Towers development company, with Rendeavour, Tatu City's owner and developer, as the majority shareholder.
The joint venture was lauded by the Saudi Export Import Bank, which aims to promote the development and diversification of Saudi exports and increase their ability to compete in global markets.
Stephen Jennings, Founder and CEO of Rendeavour, said: "Mabani Aljazeera Holding Group and Swan Properties' investment in Tatu City and Kenya is underpinned by Rendeavour's 20-year track record of delivering on its promises in Africa. Every year, Tatu City attracts more than half of all foreign direct investment in Kenya. We are engaging with numerous Saudi investors ready to invest in Kenya and are delighted that Swan Properties is the pioneer."
Jabali Towers offers studio, one-, two- and three-bedroom apartments starting from KES 10.2 million (USD 78,200), providing homeowners and investors with an opportunity to own a residence in Kenya's leading mixed-use SEZ. Jabali Towers is supported by more than 15 years of infrastructure investment in Tatu City, including 24-hour potable water, 99.7% power uptime, high-speed fibre internet connectivity and more than 70 kilometres of international-standard roads, providing the infrastructure expected of a modern global city.
The long-term appeal of Jabali Towers is reinforced by Tatu City's unique live-work-play ecosystem. Wellington College International Kenya, scheduled to open in 2028, will further enhance the city's appeal among Kenyan families, expatriates and professionals seeking world-class education within a secure, master-planned environment.
Residents also enjoy more than 100 kilometres of walking and cycling trails, parks, lakes and expansive green spaces, while the Tatu Wildlife Sanctuary, the world's only urban wildlife sanctuary, opens at the end of 2026, delivering Tatu City's vision of integrating nature with modern urban living.
Developed by Rendeavour, Africa's new city builder, Tatu City is the continent's fastest-growing urban destination. Home to more than 7,000 residents with a population growing by over 40% annually, the city welcomes more than 35,000 people every day who live, work, learn and recreate within its integrated ecosystem. With development valued at more than USD 3.5 billion, Tatu City hosts over 110 businesses, schools educating more than 6,000 students, and 3,500 mixed-income homes that are either occupied or under development.
CONTACT: Prudence Karimi, pkarimi@tatucity.com
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Saudia Arabia's Mabani Aljazeera Group invests in Tatu City's Jabali Towers development
