AUSTIN, Texas, May 6, 2025 /PRNewswire/ -- ZEELOOL, the innovative online eyewear retailer has recently launched a complete rebrand that positions itself as the ultimate "Daily Optical Stylist" The revamped strategy introduces an overhauled and visual identity, improved digital shopper experience, and refocuses the brand on it's strength, providing practical, affordable fashion eyewear for all of life's moments.
Eyewear Crafted for Every Moment
The new ZEELOOL is built around a simple concept: Eyewear Crafted for Every Moment. In practice, this shows up in the brand's versatile and creative eyewear collections designed around moments we all experience in our daily lives, as seen in their Professional Life, Weekend Wear, and Vacation Mood collections. Through an affordable yet stylish product offering ZEELOOL encourages and enables consumers to match glasses and sunglasses with every outfit, outing, and occasion. No longer are shoppers bound to one or two pairs of cost-prohibitive glasses; they are free to explore and express themselves at will, thanks to a progressive direct-to-consumer retail model and affordable pricing that eliminates unnecessary middlemen.
Delivering a Premium Digital Experience
When it comes to establishing a premium and frictionless digital experience for shoppers, there are two primary aspects. 1. A beautifully designed visual experience that showcases products as they actually are, and 2. A user experience that is intuitive and reduces unnecessary screens and flows.
ZEELOOL's rebranding completely refreshes their visual system, featuring a new sleeker logo, tightened color palette, and elevated photographic standards. The new aesthetic better communicates their "Daily Optical Stylist position and is both professional and approachable, allowing any and all customers to feel comfortable shopping their online platforms.
Beyond the visual update, ZEELOOL's online platforms have been redesigned to focus on clarity of information and ease of use. Users have all their questions about the product and purchasing preemptively answered through an intuitive interface and product pages that include all essential, practical, and aesthetic information. Additional improvements include a cleaner landing page, improved checkout, and a redesigned mobile app allowing users to shop on whatever device they're most comfortable with.
The refreshed ZEELOOL brand is now live across all digital platforms. Fashion enthusiasts, eyewear collectors, and those seeking to elevate their personal style with high-quality, affordable glasses are invited to explore the new collections at ZEELOOL.com.
About ZEELOOL
Established in 2017, ZEELOOL makes high-quality, affordable eyewear that blends style into consumers' daily needs. As your daily optical stylist, ZEELOOL offers prescription glasses and sunglasses that prove fashion doesn't need a premium price tag. With nearly 2,000 unique frames organized across six collections based on daily scenarios, ZEELOOL provides options for every look, occasion, and personality. Each pair combines durable materials, precise craftsmanship, and the latest optical technology. Through their streamlined digital shopping experience, ZEELOOL continues to make fashionable eyewear accessible to everyone.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ZEELOOL Unveils Rebrand as the Ultimate "Daily Optical Stylist"
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
