AUSTIN, Texas, May 6, 2025 /PRNewswire/ -- ZEELOOL, the innovative online eyewear retailer has recently launched a complete rebrand that positions itself as the ultimate "Daily Optical Stylist" The revamped strategy introduces an overhauled and visual identity, improved digital shopper experience, and refocuses the brand on it's strength, providing practical, affordable fashion eyewear for all of life's moments.
Eyewear Crafted for Every Moment
The new ZEELOOL is built around a simple concept: Eyewear Crafted for Every Moment. In practice, this shows up in the brand's versatile and creative eyewear collections designed around moments we all experience in our daily lives, as seen in their Professional Life, Weekend Wear, and Vacation Mood collections. Through an affordable yet stylish product offering ZEELOOL encourages and enables consumers to match glasses and sunglasses with every outfit, outing, and occasion. No longer are shoppers bound to one or two pairs of cost-prohibitive glasses; they are free to explore and express themselves at will, thanks to a progressive direct-to-consumer retail model and affordable pricing that eliminates unnecessary middlemen.
Delivering a Premium Digital Experience
When it comes to establishing a premium and frictionless digital experience for shoppers, there are two primary aspects. 1. A beautifully designed visual experience that showcases products as they actually are, and 2. A user experience that is intuitive and reduces unnecessary screens and flows.
ZEELOOL's rebranding completely refreshes their visual system, featuring a new sleeker logo, tightened color palette, and elevated photographic standards. The new aesthetic better communicates their "Daily Optical Stylist position and is both professional and approachable, allowing any and all customers to feel comfortable shopping their online platforms.
Beyond the visual update, ZEELOOL's online platforms have been redesigned to focus on clarity of information and ease of use. Users have all their questions about the product and purchasing preemptively answered through an intuitive interface and product pages that include all essential, practical, and aesthetic information. Additional improvements include a cleaner landing page, improved checkout, and a redesigned mobile app allowing users to shop on whatever device they're most comfortable with.
The refreshed ZEELOOL brand is now live across all digital platforms. Fashion enthusiasts, eyewear collectors, and those seeking to elevate their personal style with high-quality, affordable glasses are invited to explore the new collections at ZEELOOL.com.
About ZEELOOL
Established in 2017, ZEELOOL makes high-quality, affordable eyewear that blends style into consumers' daily needs. As your daily optical stylist, ZEELOOL offers prescription glasses and sunglasses that prove fashion doesn't need a premium price tag. With nearly 2,000 unique frames organized across six collections based on daily scenarios, ZEELOOL provides options for every look, occasion, and personality. Each pair combines durable materials, precise craftsmanship, and the latest optical technology. Through their streamlined digital shopping experience, ZEELOOL continues to make fashionable eyewear accessible to everyone.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ZEELOOL Unveils Rebrand as the Ultimate "Daily Optical Stylist"
HONG KONG, Jan. 16, 2026 /PRNewswire/ -- As we move into 2026, Metis Global (Cook Islands) Limited ("Metis CI"), a subsidiary of Metis Global Group, has officially launched its brand-new regular savings trust plan, the "Starry Pro Plan." The plan integrates regular contributions, international trust protection, and diversified asset allocation arrangements to deliver an integrated solution for clients with medium- to long-term financial planning needs, balancing asset accumulation, structural stability, and legacy planning.
Amid rising market volatility and the increasing prevalence of cross-border allocation, clients are placing greater emphasis on the robustness of legal arrangements when planning for savings, education, or retirement objectives. Metis CI notes that the Starry Pro Plan is designed to help clients establish a forward-looking and disciplined financial structure with an accessible entry threshold.
20-Year Regular Contribution Design to Establish a Stable Financial Rhythm
The Starry Pro Plan adopts a 20-year regular savings trust structure with a standard Contribution Payment Term ("CPT"). Through consistent contributions, clients can gradually accumulate assets and establish a stable rhythm for financial planning under various market conditions. The plan is available for individual or joint applications of up to two persons and primarily targeting medium- to long-term financial goals.
Diverse Underlying Asset Design Supporting Different Financial Orientations
With respect to portfolio selection, the Starry Pro Plan provides two underlying asset options, allowing clients to make choices based on their personal circumstances and overall planning considerations at the point of application.
One option tracks the performance of the S&P 500 Index, representing a widely recognised benchmark of the U.S. equity market across multiple sectors and reflecting the long-term development of mature capital markets. The other is selected by clients from portfolios managed by third-party professional institutions, with allocations and adjustments made according to established investment strategies and market conditions.
Both approaches adopt a regular allocation mechanism to support the gradual accumulation of portfolio value across different market cycles.
International Trust Framework Strengthening Asset Protection and Legacy Arrangements
Metis CI serves as the trustee of the "Starry Pro Plan." Metis CI is a licensed trust company legally registered in the Cook Islands under the Trustee Companies Act 2014 and is regulated by the Cook Islands Financial Supervisory Commission ("FSC"). The Cook Islands is renowned for its mature common law system and the International Trusts Act 1984, and has long been regarded as an international jurisdiction with a robust legal foundation for trusts.
Under the trust structure, clients can appoint beneficiaries through a Letter of Wishes, significantly simplifying the asset transfer process. Assets are held under the independent custody of DBS Bank in Singapore and are fully segregated from the assets of Metis CI, thereby strengthening asset security.
Flexible Mechanisms Designed for Different Life Stages
Recognising that financial circumstances may change during a long-term contribution period, the "Starry Pro Plan" features several flexible options, including a Contribution Holiday, adjustments to contribution amounts, and a partial withdrawal mechanism. Throughout the CPT, clients can utilise up to 24 months of Contribution Holiday in total. Clients may also reduce the regular contribution amount or apply for partial withdrawals after the Initial Contribution Period, ensuring that their planning can adapt flexibly to changing life circumstances.
A Structure-Oriented Financial Tool
Metis CI states that the "Starry Pro Plan" emphasises structural design and medium- to long-term financial thinking. Through a defined contribution framework, a robust trust legal structure, and independent custody arrangements, the plan supports clients in building a more focused and resilient financial blueprint amid ongoing market uncertainty.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Metis "Starry Pro": Achieving Greater Wealth Stability in a Changing Landscape.
