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LOS ANGELES, May 6, 2025 /PRNewswire/ -- In celebration of AAPI Heritage Month, Lee Kum Kee, the global leader in authentic Asian sauces and condiments, proudly reinforces its commitment to honoring Asian heritage, culinary traditions, and community empowerment. Rooted in over 137 years of history, Lee Kum Kee has long been an integral part of the AAPI community's kitchens—enabling generations of home cooks, chefs, and restaurateurs to create authentic flavors that reflect their cultural identity and personal journeys.
This year's AAPI Heritage Month theme, "Self-Made Success & Resilience," resonates deeply with Lee Kum Kee's legacy. Founded in 1888 by Lee Kum Sheung, a self-made entrepreneur who accidentally invented oyster sauce, the brand has grown from a small family business to a globally recognized household name. Today, Lee Kum Kee empowers millions of families and restaurants worldwide to explore the richness of Asian cuisine, ensuring that the flavors of tradition remain alive while evolving with contemporary tastes.
Honoring AAPI Culinary Traditions & Community
Throughout history, food has been a powerful way for the AAPI community to preserve heritage and share culture with the world. From handmade dumplings passed down through generations to modern fusion dishes that reflect the Asian American experience, Lee Kum Kee has been an essential ingredient in countless family recipes—helping to bridge tradition with innovation.
"As a proud supporter of the AAPI community, we take great pride in our role in helping individuals express their cultural identity through food," said Elaine Thai, Vice President of Marketing, Lee Kum Kee USA. "This month, we celebrate the resilience and creativity of the AAPI community by continuing to support their self-made success stories, whether in their home kitchens, restaurants, or culinary businesses."
Supporting AAPI Communities
In honor of AAPI Heritage Month, Lee Kum Kee have been expanding efforts to uplift the community through shining a spotlight on the success stories of AAPI chefs who are shaping the next generation of Asian cuisine. From Chef Katianna Hong of Yangban, who goes beyond traditional fusion to celebrate the diverse experiences of the Korean American community, to Chef Winnie Yee of Smoke Queen Barbecue, who infuses bold Asian flavors into classic Texas-style barbecue, inspired by her Malaysian Chinese heritage. From Chef Barb Batiste of Big Boi, who honors her Filipino roots by sharing her mother's cherished recipes, to Chef Tue Nguyen of ÄiÄi, who brings authentic Vietnamese flavors to life through bold, modern interpretations—rising to prominence as a TikTok sensation. Together, these AAPI chefs are redefining American cuisine through the lens of heritage and creativity. These stories spotlight the personal journeys, cultural heritage, and culinary creativity of AAPI chefs, giving voice to the people who bring Asian flavors to life across the country. By sharing these narratives, Lee Kum Kee honors tradition while inspiring future generations of AAPI culinary talent.
Join the Celebration for AAPI Culinary Culture
Lee Kum Kee invites everyone to celebrate AAPI Heritage Month by cooking, sharing, and honoring the flavors that define Asian American culture. Follow the conversation using #FlavorsofAAPI to share your stories and explore authentic Asian recipes at USA.LKK.com.
About Lee Kum Kee
Lee Kum Kee, established in 1888, is the global gateway to Asian culinary culture. Originating from a single restaurant in Nanshui, China, it has grown into a global brand, empowering restaurants and millions of home cooks to explore Asian flavors and culinary culture. Beloved by consumers and chefs alike, the family-owned brand offers over three hundred authentic sauces and condiments, including favorites like Sriracha Chili Sauce, Sriracha Mayo, Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Chili Crisp Oil and more With a rich heritage and commitment to quality, Lee Kum Kee has expanded its presence in more than 100 countries across five continents through international retailers, specialty stores, and online at USA.LKK.com. For more information, follow Lee Kum Kee on Instagram, YouTube, Facebook, TikTok and Pinterest.
LOS ANGELES, May 6, 2025 /PRNewswire/ -- In celebration of AAPI Heritage Month, Lee Kum Kee, the global leader in authentic Asian sauces and condiments, proudly reinforces its commitment to honoring Asian heritage, culinary traditions, and community empowerment. Rooted in over 137 years of history, Lee Kum Kee has long been an integral part of the AAPI community's kitchens—enabling generations of home cooks, chefs, and restaurateurs to create authentic flavors that reflect their cultural identity and personal journeys.
This year's AAPI Heritage Month theme, "Self-Made Success & Resilience," resonates deeply with Lee Kum Kee's legacy. Founded in 1888 by Lee Kum Sheung, a self-made entrepreneur who accidentally invented oyster sauce, the brand has grown from a small family business to a globally recognized household name. Today, Lee Kum Kee empowers millions of families and restaurants worldwide to explore the richness of Asian cuisine, ensuring that the flavors of tradition remain alive while evolving with contemporary tastes.
Honoring AAPI Culinary Traditions & Community
Throughout history, food has been a powerful way for the AAPI community to preserve heritage and share culture with the world. From handmade dumplings passed down through generations to modern fusion dishes that reflect the Asian American experience, Lee Kum Kee has been an essential ingredient in countless family recipes—helping to bridge tradition with innovation.
"As a proud supporter of the AAPI community, we take great pride in our role in helping individuals express their cultural identity through food," said Elaine Thai, Vice President of Marketing, Lee Kum Kee USA. "This month, we celebrate the resilience and creativity of the AAPI community by continuing to support their self-made success stories, whether in their home kitchens, restaurants, or culinary businesses."
 
Supporting AAPI Communities
In honor of AAPI Heritage Month, Lee Kum Kee have been expanding efforts to uplift the community through shining a spotlight on the success stories of AAPI chefs who are shaping the next generation of Asian cuisine. From Chef Katianna Hong of Yangban, who goes beyond traditional fusion to celebrate the diverse experiences of the Korean American community, to Chef Winnie Yee of Smoke Queen Barbecue, who infuses bold Asian flavors into classic Texas-style barbecue, inspired by her Malaysian Chinese heritage. From Chef Barb Batiste of Big Boi, who honors her Filipino roots by sharing her mother's cherished recipes, to Chef Tue Nguyen of ÄiÄi, who brings authentic Vietnamese flavors to life through bold, modern interpretations—rising to prominence as a TikTok sensation. Together, these AAPI chefs are redefining American cuisine through the lens of heritage and creativity. These stories spotlight the personal journeys, cultural heritage, and culinary creativity of AAPI chefs, giving voice to the people who bring Asian flavors to life across the country. By sharing these narratives, Lee Kum Kee honors tradition while inspiring future generations of AAPI culinary talent.
Join the Celebration for AAPI Culinary Culture
Lee Kum Kee invites everyone to celebrate AAPI Heritage Month by cooking, sharing, and honoring the flavors that define Asian American culture. Follow the conversation using #FlavorsofAAPI to share your stories and explore authentic Asian recipes at USA.LKK.com.
About Lee Kum Kee
Lee Kum Kee, established in 1888, is the global gateway to Asian culinary culture. Originating from a single restaurant in Nanshui, China, it has grown into a global brand, empowering restaurants and millions of home cooks to explore Asian flavors and culinary culture. Beloved by consumers and chefs alike, the family-owned brand offers over three hundred authentic sauces and condiments, including favorites like Sriracha Chili Sauce, Sriracha Mayo, Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Chili Crisp Oil and more With a rich heritage and commitment to quality, Lee Kum Kee has expanded its presence in more than 100 countries across five continents through international retailers, specialty stores, and online at USA.LKK.com. For more information, follow Lee Kum Kee on Instagram, YouTube, Facebook, TikTok and Pinterest.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lee Kum Kee Celebrates AAPI Culinary Culture with Launch of #FlavorsofAAPI Initiative - Bridging Generations Through Authentic Asian Flavor
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DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Year Special: Bybit Daily Treasure Hunt Kicks Off 2026 with Six Weeks of Rewards
