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MADRID, May 21, 2025 /PRNewswire/ -- Fruit Attraction, organised by IFEMA MADRID and FEPEX, will take place from 30 September to 2 October at the Madrid trade fair centre. Four months ahead its opening, the event has already reached over 90% occupancy, as announced by its director, María José Sánchez, during the presentation of the 17th edition, which was also attended by Cecilio Peregrín and José María Pozancos, president and director of FEPEX, respectively.
So far, 70,000 m² of exhibition space has been allocated, representing an 8% increase compared to the same period last year. Organisers are expecting more than 2,500 exhibiting companies and over 120,000 professionals from 150 countries to attend.
Fruit Attraction 2025 marks a significant milestone in its history by establishing itself as one of the world's leading trade fairs for the fruit and vegetable sector. In addition, it reinforces its leadership with a strategic expansion and a new sectorisation that will optimise the exhibitor and visitor experience. This year it will occupy 10 halls - 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 - making Madrid the world epicentre of fresh produce marketing.
Odd-numbered halls will showcase the new products and features of Spanish companies, in addition to the proposals of the Innova&Tech area in Hall 5-. Even-numbered halls will feature international participation: Halls 4,6 and 8 will host European companies, Halls 8 and 10 will welcome global players, Hall 12 will focus on the Americas, and Hall 14 will be dedicated to companies from Africa and Asia. The Fresh Food Logistics area will be located in hall 4. Additionally, most of the halls will include an Auxiliary Industry area, ensuring full representation of the value chain at Fruit Attraction.
On the other hand, the tomato has been selected as the star product of Fruit Attraction 2025. A series of themed activities will highlight this key crop, which remains the most consumed vegetable in Spain and a major economic driver for the sector.
In addition, this year's edition will give specific visibility to organic products, with differentiated actions to highlight the stands that present this type of product at Fruit Attraction.
The renowned International Buyers Programme will return, further strengthened by the Guest Importing Countries initiative. This year, Mexico and Malaysia will be in the spotlight, promoting new commercial opportunities with their respective markets.
For the second time, Fruit Attraction will be awarding the Best Stand Awards. An award that will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: Most Original Stand, Best Design, Most Sustainable Stand, and the People's Choice Award for Best Stand overall.
Innovation will once again take centre stage through the Innovation Hub Awards, recognising the best project, product or service in terms of innovation, sustainability, technology application and knowledge. All the applications submitted will be exhibited in the Innovation Hub area -connecting area of halls 4 and 6-, throughout the three days of the event
Fruit Attraction will once again become the centre of knowledge through its different Forums, which will host a full programme of technical seminars made up of sessions characterised by the great diversity of content, as well as the high level of the participants and speakers. Among others, Fruit Attraction will host the Grape Attraction congress, Biofruit Congress and Fresh Food Logistics The Summit.
Fruit Attraction, organised by IFEMA MADRID and FEPEX, will be held at the trade fair centre from Tuesday 30 September to Thursday 2 October, from 9.30am to 7.00pm and until 4.00pm on the last day.
CONTACT: Elena Valera, evalera@ifema.es
MADRID, May 21, 2025 /PRNewswire/ -- Fruit Attraction, organised by IFEMA MADRID and FEPEX, will take place from 30 September to 2 October at the Madrid trade fair centre. Four months ahead its opening, the event has already reached over 90% occupancy, as announced by its director, María José Sánchez, during the presentation of the 17th edition, which was also attended by Cecilio Peregrín and José María Pozancos, president and director of FEPEX, respectively.
So far, 70,000 m² of exhibition space has been allocated, representing an 8% increase compared to the same period last year. Organisers are expecting more than 2,500 exhibiting companies and over 120,000 professionals from 150 countries to attend.
Fruit Attraction 2025 marks a significant milestone in its history by establishing itself as one of the world's leading trade fairs for the fruit and vegetable sector. In addition, it reinforces its leadership with a strategic expansion and a new sectorisation that will optimise the exhibitor and visitor experience. This year it will occupy 10 halls - 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 - making Madrid the world epicentre of fresh produce marketing.
Odd-numbered halls will showcase the new products and features of Spanish companies, in addition to the proposals of the Innova&Tech area in Hall 5-. Even-numbered halls will feature international participation: Halls 4,6 and 8 will host European companies, Halls 8 and 10 will welcome global players, Hall 12 will focus on the Americas, and Hall 14 will be dedicated to companies from Africa and Asia. The Fresh Food Logistics area will be located in hall 4. Additionally, most of the halls will include an Auxiliary Industry area, ensuring full representation of the value chain at Fruit Attraction.
On the other hand, the tomato has been selected as the star product of Fruit Attraction 2025. A series of themed activities will highlight this key crop, which remains the most consumed vegetable in Spain and a major economic driver for the sector.
In addition, this year's edition will give specific visibility to organic products, with differentiated actions to highlight the stands that present this type of product at Fruit Attraction.
The renowned International Buyers Programme will return, further strengthened by the Guest Importing Countries initiative. This year, Mexico and Malaysia will be in the spotlight, promoting new commercial opportunities with their respective markets.
For the second time, Fruit Attraction will be awarding the Best Stand Awards. An award that will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: Most Original Stand, Best Design, Most Sustainable Stand, and the People's Choice Award for Best Stand overall.
Innovation will once again take centre stage through the Innovation Hub Awards, recognising the best project, product or service in terms of innovation, sustainability, technology application and knowledge. All the applications submitted will be exhibited in the Innovation Hub area -connecting area of halls 4 and 6-, throughout the three days of the event
Fruit Attraction will once again become the centre of knowledge through its different Forums, which will host a full programme of technical seminars made up of sessions characterised by the great diversity of content, as well as the high level of the participants and speakers. Among others, Fruit Attraction will host the Grape Attraction congress, Biofruit Congress and Fresh Food Logistics The Summit.
Fruit Attraction, organised by IFEMA MADRID and FEPEX, will be held at the trade fair centre from Tuesday 30 September to Thursday 2 October, from 9.30am to 7.00pm and until 4.00pm on the last day.
CONTACT: Elena Valera, evalera@ifema.es
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Fruit Attraction 2025 reaches 90% occupancy and reaffirms world leadership
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LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.
Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.
Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.
Roborock Saros Rover - The World's First Wheel-Leg Robovac
In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.
At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.
The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.
The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power. Saros Rover is a real product in development with an unconfirmed launch date.
The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands
Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.
Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow
At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.
Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers
Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.
For pricing and availiability, please contact your local Roborock sales or communications representative.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.
Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.
Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.
Roborock Saros Rover - The World's First Wheel-Leg Robovac
In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.
At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.
The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.
The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power. Saros Rover is a real product in development with an unconfirmed launch date.
The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands
Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.
Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow
At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.
Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers
Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.
For pricing and availiability, please contact your local Roborock sales or communications representative.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
