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YIWU, China, May 22, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As one of Yiwu's flagship categories, "toys" consistently rank among the top search keywords on Yiwugo's trending lists. In recent years, dark horses like MOLLY and LABUBU have emerged in the toy sector, with sales performance far exceeding market expectations. Over time, the toy market continues to produce new breakout hits.
On March 26, 2025, POP MART released its annual financial report for 2024, which shows that the company achieved a revenue of CNY 13.04 billion in 2024, representing a 106.9% year-on-year increase. Among this, the domestic revenue from Chinese mainland accounted for CNY 7.97 billion, up 52.3% from the previous year. Ms. Yu Le, a merchant on Yiwugo's platform operating Candy House Phone Accessories, leveraged her authorization granted by POP MART to incorporate both original and fan-designed variations of the brand's characters into product designs. This strategy has attracted a surge of e-commerce and livestreaming clients, with many individual clients' monthly purchases reaching millions of CNY.
Yiwugo's big data analysis revealed that, in February 2025, overseas buyers began inquiring about aquatic toys like water guns, which entered their peak sales season in April. By mid-to-late May, orders for these water toys were largely fulfilled.
Ms. Wang Ziding, owner of Yuchen Toys on the Yiwugo platform, shared that electric pulse water guns have been a top seller in overseas markets this year. Equipped with fully automatic water absorption and balanced pressure for extended range shooting capability, these water guns have made a striking debut. As production scaled up over the past two years, prices became more competitive, fueling booming demand both domestically and abroad. It's common for single clients to order around 100 cases per purchase.
Meanwhile, another domestic hit has emerged: the "firework water gun". Inspired by a 2024 viral short video featuring a makeshift water gun made from a perforated plastic water bottle that sprays water in firework-like patterns, manufacturers quickly rolled out upgraded versions. These toy guns overhauled traditional nozzles, with a standard 120-hole nozzle that creates rotating water patterns mimicking fireworks under pressure. Wang noted that by April, the company's daily output of 20,000 firework water guns still struggled to meet demand.
Another rising star in the toy market is polymer clay sheets. As a versatile material for DIY crafts, fashion accessories, and art education, polymer clay caters to everyone from children to professional artists, with applications spanning global markets.
Mr. Shi Yan, a veteran in the polymer clay industry, operates Effectouch Polymer Clay Arts & Crafts on Yiwugo, where the business has been operating for over 11 years. With factories in Dongyang, Jinhua (Zhejiang Province) and Hebei Province, the company uses proprietary formulas to produce clay with a smooth texture, high malleability, fade-resistant and colorfast properties, and resistance to cracking or discoloration. Its extensive color library of over 1,000 shades meets diverse global client needs.
Shi added that the company has established a U.S. design division, which gathers cutting-edge market insights, ensuring their designs remain globally relevant and infused with fresh creative elements.
In 2021, the DIY craft trend surged, driving the company's sales to a peak. After connecting with Effectouch through Yiwugo, a Brazilian client regularly purchased around two shipping containers of polymer clay products per month. These products flew off the shelves immediately upon arrival in Brazilian stores.
As Effectouch expanded its offerings in recent years, polymer clay sheets have gained popularity not only as raw materials for crafts, beaded accessories, and DIY jewelry but also as children's toys and early education tools.
The company maintains partnerships with global retail giants like Walmart for over a decade, with many bulk orders now leaning toward cultural and sports-related applications. As Shi emphasized, polymer clay, as a high-quality medium, can play diverse roles. Its versatility in shapes and colors makes it a compelling choice for consumers. He believes polymer clay will continue to outperform in global markets in the coming years.
From the tech-driven thrill of pulse water guns to the vibrant creativity of polymer clay, the Yiwu toy industry is proving itself as a global "hit-making machine". Innovation here doesn't require grand narratives - it thrives in the tiny details that spark imagination and childlike wonder, compelling consumers worldwide to pay for play. And that, perhaps, is the timeless business code of the "World's Supermarket".
YIWU, China, May 22, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As one of Yiwu's flagship categories, "toys" consistently rank among the top search keywords on Yiwugo's trending lists. In recent years, dark horses like MOLLY and LABUBU have emerged in the toy sector, with sales performance far exceeding market expectations. Over time, the toy market continues to produce new breakout hits.
On March 26, 2025, POP MART released its annual financial report for 2024, which shows that the company achieved a revenue of CNY 13.04 billion in 2024, representing a 106.9% year-on-year increase. Among this, the domestic revenue from Chinese mainland accounted for CNY 7.97 billion, up 52.3% from the previous year. Ms. Yu Le, a merchant on Yiwugo's platform operating Candy House Phone Accessories, leveraged her authorization granted by POP MART to incorporate both original and fan-designed variations of the brand's characters into product designs. This strategy has attracted a surge of e-commerce and livestreaming clients, with many individual clients' monthly purchases reaching millions of CNY.
Yiwugo's big data analysis revealed that, in February 2025, overseas buyers began inquiring about aquatic toys like water guns, which entered their peak sales season in April. By mid-to-late May, orders for these water toys were largely fulfilled.
Ms. Wang Ziding, owner of Yuchen Toys on the Yiwugo platform, shared that electric pulse water guns have been a top seller in overseas markets this year. Equipped with fully automatic water absorption and balanced pressure for extended range shooting capability, these water guns have made a striking debut. As production scaled up over the past two years, prices became more competitive, fueling booming demand both domestically and abroad. It's common for single clients to order around 100 cases per purchase.
Meanwhile, another domestic hit has emerged: the "firework water gun". Inspired by a 2024 viral short video featuring a makeshift water gun made from a perforated plastic water bottle that sprays water in firework-like patterns, manufacturers quickly rolled out upgraded versions. These toy guns overhauled traditional nozzles, with a standard 120-hole nozzle that creates rotating water patterns mimicking fireworks under pressure. Wang noted that by April, the company's daily output of 20,000 firework water guns still struggled to meet demand.
Another rising star in the toy market is polymer clay sheets. As a versatile material for DIY crafts, fashion accessories, and art education, polymer clay caters to everyone from children to professional artists, with applications spanning global markets.
Mr. Shi Yan, a veteran in the polymer clay industry, operates Effectouch Polymer Clay Arts & Crafts on Yiwugo, where the business has been operating for over 11 years. With factories in Dongyang, Jinhua (Zhejiang Province) and Hebei Province, the company uses proprietary formulas to produce clay with a smooth texture, high malleability, fade-resistant and colorfast properties, and resistance to cracking or discoloration. Its extensive color library of over 1,000 shades meets diverse global client needs.
Shi added that the company has established a U.S. design division, which gathers cutting-edge market insights, ensuring their designs remain globally relevant and infused with fresh creative elements.
In 2021, the DIY craft trend surged, driving the company's sales to a peak. After connecting with Effectouch through Yiwugo, a Brazilian client regularly purchased around two shipping containers of polymer clay products per month. These products flew off the shelves immediately upon arrival in Brazilian stores.
As Effectouch expanded its offerings in recent years, polymer clay sheets have gained popularity not only as raw materials for crafts, beaded accessories, and DIY jewelry but also as children's toys and early education tools.
The company maintains partnerships with global retail giants like Walmart for over a decade, with many bulk orders now leaning toward cultural and sports-related applications. As Shi emphasized, polymer clay, as a high-quality medium, can play diverse roles. Its versatility in shapes and colors makes it a compelling choice for consumers. He believes polymer clay will continue to outperform in global markets in the coming years.
From the tech-driven thrill of pulse water guns to the vibrant creativity of polymer clay, the Yiwu toy industry is proving itself as a global "hit-making machine". Innovation here doesn't require grand narratives - it thrives in the tiny details that spark imagination and childlike wonder, compelling consumers worldwide to pay for play. And that, perhaps, is the timeless business code of the "World's Supermarket".
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Toy Trends from Yiwu: Who's the Next Big Hit after POP MART?
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DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Year Special: Bybit Daily Treasure Hunt Kicks Off 2026 with Six Weeks of Rewards
