Chinese media's coverage of Kenyan wildlife and natural attractions has been crucial to boosting tourism in the region, Kenyan President William Ruto told China Media Group (CMG) in an exclusive interview that aired Friday.
CMG has made concerted efforts to cover the wildlife migration in Africa, a natural process crucial not only for maintaining biodiversity but also for bringing international tourism that contributes to local economies. Last year, CMG conducted a three-day non-stop live broadcast of the Great Wildebeest Migration, the world's largest animal migration, stunning worldwide viewers with the breathtaking beauty of Kenya and Eastern Africa.
Ruto hailed the coverage for providing remarkable insight into his country's rich wildlife habitats and environments.
"I think the mere broadcast of the reality of the Wildebeast Migration and our tourism assets in our region is a phenomenal achievement, a big contribution by China to letting the world know the tourism product that exists in Kenya and in our region. And as a result, there are demonstrable results of more people visiting our country," said the president.
This exposure, Ruto said, has significantly increased tourist numbers, especially from China.
"We had 91,000 Chinese tourists coming to Kenya, because more and more people are getting to understand the product that we have, the quality of the product that exists and the real tourism aspects that are attractive to travelers around the world. We want to say we are truly grateful as a country for the exposure that your organization and the Chinese media have given to our tourism and to our region," Ruto continued.
Chinese media coverage of wildlife migration boosts Kenya's tourism: Kenyan president
