Visitors at the ongoing 21st China (Shenzhen) International Cultural Industries Fair are flocking to the cultural consumption and the integration of culture and tourism pavilion for featured exhibits from various provinces including historical landmarks, cultural neighborhoods, cultural and creative products and immersive travel experiences.
The five-day fair opened in the southern Chinese metropolis of Shenzhen on Thursday, with a total of 6,280 government delegations, cultural institutions, and enterprises participating either online or offline, an increase of 265 over the previous session.
More than 120,000 cultural products are on display, and over 4,000 investment and financing projects in the cultural industries are showcased and are in traded at the event.
A foldable pocket camera that transforms into a palm-sized drone, produced by a tech company in east China's Zhejiang Province, stole the show. This innovative device, equipped with AI algorithms, autonomously tracks and captures high-quality footage, catering to adventure enthusiasts.
Visitors also enjoyed AI-generated customized travel photos at the event.
The blend of traditional culture and contemporary trends was evident at the fair.
At the exhibition area of east China's Jiangsu Province, the integration of intangible cultural heritage Su embroidery with the popular Sanxingdui bronzeware created stunning artwork.
With a history of over 2,000 years, Su embroidery is one of China's four renowned embroidery styles.
Another intangible cultural heritage of velvet flowers can not only be used as brooches or hair accessories, but also as a popular photo album display table for young people.
The historic Liuchi Alley in Tongcheng City under Anqing in east China’s Anhui Province was creatively built with real scenes at the exhibition area of Anhui while adorable Huangmei Opera-themed figurines showcased the fusion of tradition and innovation.
The Liuchi Alley is an about two-meter-wide and 100-meter-long alley built during the reign of Emperor Kangxi in the Qing Dynasty (1644-1911), with the story behind its construction vividly explaining the essence of tolerance and non-contention widely esteemed in Chinese culture.
In Beijing's exhibition area, the fridge magnets designed with sunk panel elements in traditional Chinese architecture are also eye-catching at the fair.
The toy IP labubu, has gone viral on the Internet. Last year, its overseas revenue tripled. Through going global, it has promoted Chinese design to the world.
In the exhibition area of Zhejiang, trendy building blocks are also combined with the mortise and tenon structure of ancient Chinese architecture, allowing visitors to learn about ancient architecture knowledge through hands-on construction.
The horse-faced skirts that young people love to wear are also gradually combining traditional tailoring with modern fabrics.
As Chinese culture is going overseas, the rise of online literature, dramas, and games has led to a surge in international popularity. Films including "Ne Zha" and "Boonie Bears" have been making waves globally. Chinese video game "Black Myth: Wukong" sold well all over the world as soon as it was released.
For online games going overseas, exhibitors said they can provide tailored editions for international customers. Exhibitors producing online dramas now offer alternatives for customers with AI, texts, generating scripts, texts and posters quickly.
Cultural innovation highlighted at cultural industries fair in Shenzhen
