Top 3 Global Wireless Audio Brand [1] Unveils Next-Gen Travel-Ready Earbuds
MANILA, Philippines, May 27, 2025 /PRNewswire/ -- Soundcore, the premium audio brand under Anker Innovations and ranked third globally in wireless headphone shipments, today launched its groundbreaking product, the Liberty 5 in the Philippines. Positioned as its "Best Voice Noise Canceling Earbuds," this new model combines state-of-the-art Adaptive ANC 3.0 and Dolby audio, offering an immersive listening experience. The slogan "Liberty On, Noise Off" encapsulates its goal of providing a quiet journey for modern travelers.
From Startup to Global Dominance in 8 Years
Since its establishment in 2017, Soundcore has disrupted a market long dominated by decades-old legacy brands. In just eight years, it has ascended to the top 3 globally.
"Soundcore's top 3 global position is a testament to Anker Innovations' mission: Ignite possibilities through ultimate innovation," said Leon Wu, General Manager of Southeast Asia at Anker Innovations." True leadership means putting users first. Through strategic collaboration across our ecosystem—from Anker Innovations' charging breakthroughs to eufy's smart home intelligence—we create technology solutions that adapt to life, not the other way around."
After the Liberty 4 series received a positive response from Southeast Asian consumers, soundcore launched the Liberty 5, a newly upgraded product that offers optimized audio clarity for commutes and travels.
Enhanced Noise Reduction: Twice the Human Voice Cancellation Power
The Liberty 5's Adaptive ANC 3.0 algorithm combines a unique acoustic chamber design and advanced processing to deliver twice the voice suppression power of previous models[2]. By targeting the 300Hz–3kHz vocal frequency range, where speech energy is most concentrated, the system selectively reduces voice frequencies while scanning the environment 180 times per minute for real-time adjustments[3]. This ensures a quiet journey on trains and subways. During phone calls, all six microphones are activated to capture clear voice input while filtering out background noise.
Cinematic Sound for Every Adventure
The Liberty 5 delivers a theater-like audio experience, powered by Dolby Audio technology. Users can customize their listening environments through the Soundcore app, choosing from three pre-tuned modes: Music, Movie, and Podcast, to optimize sound profiles according to the content type.
The earbuds are equipped with a new 9.2mm wool-paper composite driver that minimizes distortion, achieving three times the clarity in mid and high frequencies compared to conventional true wireless systems[4]. Supported by LDAC high-resolution audio (with triple the bitrate of standard codecs) and Hi-Res Wireless Certification, it preserves studio-quality details across all music genres.
Dual bass tube technology enhances low-end resonance by optimizing airflow, producing richer and more natural bass that seamlessly blends with the soundstage.
Designed for Effortless Travel
The Liberty 5's travel-oriented design features a slimmer, IP55-rated body, ensuring durability in humid climates. With just a ten-minute charge in the case, the earbuds can provide up to five hours of playtime, ensuring they are always ready to go. A quick 10-minute charge provides up to 5 hours of playtime, ensuring you're always ready on the go. The earbuds offer 12 hours of playtime with ANC off and 8 hours with ANC on, while the fully charged case and earbuds deliver a total of 48 hours (ANC off) or 32 hours (ANC on) of battery life.
The Liberty 5 supports Bluetooth 5.4 for stable 15-meter connectivity and Google Fast Pair, enabling instant device pairing via a half-screen pop-up notification[5]. Its SnapCharge case also offers the convenience of wireless charging.
Pricing and Availability
The new Liberty 5 comes in five colors: Black, White, Blue, Apricot, and Champagne Gold. It will be available starting today on soundcore.com, Shopee, Lazada, and from select retailers for PHP 5,995.
About Soundcore
Soundcore, an Anker Innovations brand, creates audio products that help spark emotions through music. This includes premium noise-cancelling TWS earbuds and headphones, smart wearable audio devices, and Bluetooth speakers. For more information, please visit soundcore.com.
About Anker Innovations
Anker Innovations is a global leader in charging and home energy storage technology and a developer of unique, consumer electronic products that support premium audio, mobile entertainment and the emerging smart home space. This innovation is being led by its key brands: Anker, Anker SOLIX, AnkerWork, eufy, Nebula, and Soundcore. More information on Anker Innovations and its various brands can be found at anker.com.
[1] Source: Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings.
[2],[3],[4],[5] Data based on internal lab testing. Results may vary under different conditions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Soundcore Liberty 5: Revolutionizing Voice-Canceling with Adaptive ANC 3.0 and Dolby Audio
100 Years of DEKRA: Safety in a Changing World
STUTTGART, Germany, July 12, 2025 /PRNewswire/ -- On June 30, 2025, DEKRA celebrated its 100th anniversary – with a clear focus on the future. What began in 1925 with voluntary vehicle inspections is now a global expert organization for safety, sustainability, and digital trust. On its centennial, DEKRA reaffirms its commitment to tackling the major challenges of our time – in line with its anniversary motto: "Securing the Future."
DEKRA was founded on June 30, 1925, in Berlin as the "Deutscher Kraftfahrzeug-Überwachungs-Verein" (German Motor Vehicle Inspection Association) – at a time when the automobile was beginning to reshape the world. Its mission: voluntary technical inspections to bring safety to a new era of mobility. A century later, this initiative has evolved into a global expert organization with 48,000 employees in around 60 countries – all pursuing one clear goal: enabling safety and trust in a changing world.
What began in 1925 with vehicle inspections has grown into a comprehensive portfolio across mobility, industry, environment, and digital technologies. DEKRA tests both physical and digital products, processes, and systems. "Safety is not static – it evolves with the world we live in," says CEO Stan Zurkiewicz. "Our task is to help shape key areas of transformation – mobility, digitalization, artificial intelligence, and sustainability – with expertise, responsibility, and foresight."
Shaping Germany – Expanding Globally
DEKRA's history is marked by constant progress. When periodic vehicle inspections became mandatory in Germany in 1951, DEKRA played a key role in their implementation. The 1960s and 1970s brought a focus on education and research, including the founding of DEKRA Akademie (1974), the Research and Development department (1968), and Accident Research (1978) – the latter with the aim of learning from data.
After German reunification, DEKRA took over responsibilities from the former East German vehicle authority and built a comprehensive inspection network in the new federal states. Shortly thereafter, the company entered international markets, including France, Spain, China, and the United States. Since then, DEKRA has pursued a globally focused strategy – while maintaining strong roots in its home market of Germany.
New Fields – Same Mission: Safety in Transition
Starting in the mid-2000s, DEKRA systematically expanded its competencies in industrial inspection, infrastructure, and environmental technologies – with the founding of DEKRA Industrial GmbH as a major milestone.
In 2017, the acquisition of the Lausitzring racetrack in Brandenburg, Germany, marked an important step toward future mobility. Together with the neighboring DEKRA Technology Center, it now forms Europe's largest independent test center for automated and connected driving – a symbol of mobility transformation and the safe, responsible implementation of new technologies. Today, DEKRA's scope ranges from AI validation and cybersecurity to hydrogen safety and sustainability certifications. The common thread remains: building trust where transformation happens.
Testing Expertise for Tomorrow's World
"Digitalization, connected systems, and artificial intelligence are increasingly shaping our everyday lives – at home, on the road, and in the workplace. To fully harness their potential and drive innovation, we must understand their risks and manage them effectively. Only then can we truly trust them," says Petra Finke, Chief Digitalization Officer at DEKRA. "Safety is the foundation for that trust. That's why we've developed an integrated testing approach that combines functional safety, cybersecurity, and AI validation."
DEKRA bundles these services under the term Digital Trust Services. This means the organization doesn't just assess whether software or systems function properly and pose no danger to users – it also examines whether they are resilient against cyberattacks, transparent in their decision-making logic, and ethically sound in their use of AI. "At DEKRA, we view digitalization not only from a technical angle but also strategically – as a driver for more efficient processes, intelligently connected data, and new, trustworthy services, both internally and externally," Finke adds.
Global Growth with Focus – People at the Center
DEKRA is also expanding its geographical footprint in future-relevant markets. "We are making targeted investments in regions where transformation is tangible – in Asia, North America, and Europe," says Peter Laursen, Chief Operating Officer for DEKRA's global regions. "These are the places where new technologies, new industries, and new safety requirements are emerging. And we want to help shape that future – not just respond to it." At the same time, DEKRA's operational backbone – such as vehicle inspection, industrial inspection, product testing, and audits – remains central. "These are our core services, where we also see great growth potential," Laursen continues.
However, sustainable growth in new markets requires more than technology – it needs people who understand and drive change. "The future is not decided by technology alone – but by people who use it responsibly," emphasizes Chief Financial Officer and Head of Human Resources Wolfgang Linsenmaier. "That's why we are consistently investing in employee development, strengthening leadership, and fostering digital skills at all levels." DEKRA is also modernizing internal structures – with clearer career paths, more efficient systems, and a globally connected HR approach. The goal: a learning, values-based organization with strong customer focus.
UNICEF Partnership: Securing Water Means Securing the Future
As part of its centennial, DEKRA is also breaking new ground in social responsibility – through a partnership with UNICEF for the Water Security for All initiative. Together, the two organizations are implementing programs to provide access to clean drinking water in regions highly affected by climate change – including solar-powered water pumps, technical training centers, and modern groundwater treatment. "Water is essential for life – and increasingly scarce," says CEO Zurkiewicz. "Our partnership with UNICEF demonstrates what 'Securing the Future' means to us: the future begins with responsibility – for products and systems, but above all, for people."
The centennial is being celebrated in Berlin, DEKRA's founding location, with partners from business, politics, and society.
About DEKRA
For 100 years, DEKRA has been a trusted name in safety. Founded in 1925 with the original goal of improving road safety through vehicle inspections, DEKRA has grown to become the world's largest independent, non-listed expert organization in the field of testing, inspection, and certification. Today, as a global partner, the company supports its customers with comprehensive services and solutions to drive safety and sustainability forward—fully aligned with DEKRA's anniversary motto, "Securing the Future." In 2024, DEKRA generated revenue of 4.3 billion euros. Around 48,000 employees are providing qualified and independent expert services in approximately 60 countries across five continents. DEKRA holds a Platinum rating from EcoVadis, placing it among the top 1% of the world's most sustainable companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Expert Organization Celebrates Centennial
