Top 3 Global Wireless Audio Brand [1] Unveils Next-Gen Travel-Ready Earbuds
MANILA, Philippines, May 27, 2025 /PRNewswire/ -- Soundcore, the premium audio brand under Anker Innovations and ranked third globally in wireless headphone shipments, today launched its groundbreaking product, the Liberty 5 in the Philippines. Positioned as its "Best Voice Noise Canceling Earbuds," this new model combines state-of-the-art Adaptive ANC 3.0 and Dolby audio, offering an immersive listening experience. The slogan "Liberty On, Noise Off" encapsulates its goal of providing a quiet journey for modern travelers.
From Startup to Global Dominance in 8 Years
Since its establishment in 2017, Soundcore has disrupted a market long dominated by decades-old legacy brands. In just eight years, it has ascended to the top 3 globally.
"Soundcore's top 3 global position is a testament to Anker Innovations' mission: Ignite possibilities through ultimate innovation," said Leon Wu, General Manager of Southeast Asia at Anker Innovations." True leadership means putting users first. Through strategic collaboration across our ecosystem—from Anker Innovations' charging breakthroughs to eufy's smart home intelligence—we create technology solutions that adapt to life, not the other way around."
After the Liberty 4 series received a positive response from Southeast Asian consumers, soundcore launched the Liberty 5, a newly upgraded product that offers optimized audio clarity for commutes and travels.
Enhanced Noise Reduction: Twice the Human Voice Cancellation Power
The Liberty 5's Adaptive ANC 3.0 algorithm combines a unique acoustic chamber design and advanced processing to deliver twice the voice suppression power of previous models[2]. By targeting the 300Hz–3kHz vocal frequency range, where speech energy is most concentrated, the system selectively reduces voice frequencies while scanning the environment 180 times per minute for real-time adjustments[3]. This ensures a quiet journey on trains and subways. During phone calls, all six microphones are activated to capture clear voice input while filtering out background noise.
Cinematic Sound for Every Adventure
The Liberty 5 delivers a theater-like audio experience, powered by Dolby Audio technology. Users can customize their listening environments through the Soundcore app, choosing from three pre-tuned modes: Music, Movie, and Podcast, to optimize sound profiles according to the content type.
The earbuds are equipped with a new 9.2mm wool-paper composite driver that minimizes distortion, achieving three times the clarity in mid and high frequencies compared to conventional true wireless systems[4]. Supported by LDAC high-resolution audio (with triple the bitrate of standard codecs) and Hi-Res Wireless Certification, it preserves studio-quality details across all music genres.
Dual bass tube technology enhances low-end resonance by optimizing airflow, producing richer and more natural bass that seamlessly blends with the soundstage.
Designed for Effortless Travel
The Liberty 5's travel-oriented design features a slimmer, IP55-rated body, ensuring durability in humid climates. With just a ten-minute charge in the case, the earbuds can provide up to five hours of playtime, ensuring they are always ready to go. A quick 10-minute charge provides up to 5 hours of playtime, ensuring you're always ready on the go. The earbuds offer 12 hours of playtime with ANC off and 8 hours with ANC on, while the fully charged case and earbuds deliver a total of 48 hours (ANC off) or 32 hours (ANC on) of battery life.
The Liberty 5 supports Bluetooth 5.4 for stable 15-meter connectivity and Google Fast Pair, enabling instant device pairing via a half-screen pop-up notification[5]. Its SnapCharge case also offers the convenience of wireless charging.
Pricing and Availability
The new Liberty 5 comes in five colors: Black, White, Blue, Apricot, and Champagne Gold. It will be available starting today on soundcore.com, Shopee, Lazada, and from select retailers for PHP 5,995.
About Soundcore
Soundcore, an Anker Innovations brand, creates audio products that help spark emotions through music. This includes premium noise-cancelling TWS earbuds and headphones, smart wearable audio devices, and Bluetooth speakers. For more information, please visit soundcore.com.
About Anker Innovations
Anker Innovations is a global leader in charging and home energy storage technology and a developer of unique, consumer electronic products that support premium audio, mobile entertainment and the emerging smart home space. This innovation is being led by its key brands: Anker, Anker SOLIX, AnkerWork, eufy, Nebula, and Soundcore. More information on Anker Innovations and its various brands can be found at anker.com.
| [1] Source: Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings. |
| [2],[3],[4],[5] Data based on internal lab testing. Results may vary under different conditions. |
[1] Source: Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings.
[2],[3],[4],[5] Data based on internal lab testing. Results may vary under different conditions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Soundcore Liberty 5: Revolutionizing Voice-Canceling with Adaptive ANC 3.0 and Dolby Audio
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- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Group Executive Chair Chung Presents 2026 Vision: Customer-Focused Transformation and AI-Driven Ecosystem Collaboration
