Top 3 Global Wireless Audio Brand [1] Unveils Next-Gen Travel-Ready Earbuds
MANILA, Philippines, May 27, 2025 /PRNewswire/ -- Soundcore, the premium audio brand under Anker Innovations and ranked third globally in wireless headphone shipments, today launched its groundbreaking product, the Liberty 5 in the Philippines. Positioned as its "Best Voice Noise Canceling Earbuds," this new model combines state-of-the-art Adaptive ANC 3.0 and Dolby audio, offering an immersive listening experience. The slogan "Liberty On, Noise Off" encapsulates its goal of providing a quiet journey for modern travelers.
From Startup to Global Dominance in 8 Years
Since its establishment in 2017, Soundcore has disrupted a market long dominated by decades-old legacy brands. In just eight years, it has ascended to the top 3 globally.
"Soundcore's top 3 global position is a testament to Anker Innovations' mission: Ignite possibilities through ultimate innovation," said Leon Wu, General Manager of Southeast Asia at Anker Innovations." True leadership means putting users first. Through strategic collaboration across our ecosystem—from Anker Innovations' charging breakthroughs to eufy's smart home intelligence—we create technology solutions that adapt to life, not the other way around."
After the Liberty 4 series received a positive response from Southeast Asian consumers, soundcore launched the Liberty 5, a newly upgraded product that offers optimized audio clarity for commutes and travels.
Enhanced Noise Reduction: Twice the Human Voice Cancellation Power
The Liberty 5's Adaptive ANC 3.0 algorithm combines a unique acoustic chamber design and advanced processing to deliver twice the voice suppression power of previous models[2]. By targeting the 300Hz–3kHz vocal frequency range, where speech energy is most concentrated, the system selectively reduces voice frequencies while scanning the environment 180 times per minute for real-time adjustments[3]. This ensures a quiet journey on trains and subways. During phone calls, all six microphones are activated to capture clear voice input while filtering out background noise.
Cinematic Sound for Every Adventure
The Liberty 5 delivers a theater-like audio experience, powered by Dolby Audio technology. Users can customize their listening environments through the Soundcore app, choosing from three pre-tuned modes: Music, Movie, and Podcast, to optimize sound profiles according to the content type.
The earbuds are equipped with a new 9.2mm wool-paper composite driver that minimizes distortion, achieving three times the clarity in mid and high frequencies compared to conventional true wireless systems[4]. Supported by LDAC high-resolution audio (with triple the bitrate of standard codecs) and Hi-Res Wireless Certification, it preserves studio-quality details across all music genres.
Dual bass tube technology enhances low-end resonance by optimizing airflow, producing richer and more natural bass that seamlessly blends with the soundstage.
Designed for Effortless Travel
The Liberty 5's travel-oriented design features a slimmer, IP55-rated body, ensuring durability in humid climates. With just a ten-minute charge in the case, the earbuds can provide up to five hours of playtime, ensuring they are always ready to go. A quick 10-minute charge provides up to 5 hours of playtime, ensuring you're always ready on the go. The earbuds offer 12 hours of playtime with ANC off and 8 hours with ANC on, while the fully charged case and earbuds deliver a total of 48 hours (ANC off) or 32 hours (ANC on) of battery life.
The Liberty 5 supports Bluetooth 5.4 for stable 15-meter connectivity and Google Fast Pair, enabling instant device pairing via a half-screen pop-up notification[5]. Its SnapCharge case also offers the convenience of wireless charging.
Pricing and Availability
The new Liberty 5 comes in five colors: Black, White, Blue, Apricot, and Champagne Gold. It will be available starting today on soundcore.com, Shopee, Lazada, and from select retailers for PHP 5,995.
About Soundcore
Soundcore, an Anker Innovations brand, creates audio products that help spark emotions through music. This includes premium noise-cancelling TWS earbuds and headphones, smart wearable audio devices, and Bluetooth speakers. For more information, please visit soundcore.com.
About Anker Innovations
Anker Innovations is a global leader in charging and home energy storage technology and a developer of unique, consumer electronic products that support premium audio, mobile entertainment and the emerging smart home space. This innovation is being led by its key brands: Anker, Anker SOLIX, AnkerWork, eufy, Nebula, and Soundcore. More information on Anker Innovations and its various brands can be found at anker.com.
| [1] Source: Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings. |
| [2],[3],[4],[5] Data based on internal lab testing. Results may vary under different conditions. |
[1] Source: Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings.
[2],[3],[4],[5] Data based on internal lab testing. Results may vary under different conditions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Soundcore Liberty 5: Revolutionizing Voice-Canceling with Adaptive ANC 3.0 and Dolby Audio
HONG KONG, June 25, 2026 /PRNewswire/ -- Joyson Electronics (0699.HK / 600699.SH), a leading global provider of smart technology solutions, announced the official opening of its Hong Kong office today. Invited to establish a presence in the city as a strategic enterprise by InvestHK and the Office for Attracting Strategic Enterprises (OASES), Joyson Electronics will leverage this milestone to deepen its global footprint and propel its "Auto + Robotics Tier 1" dual-engine development.
Joyson Electronics is a premier global supplier of smart automotive technologies and a core component manufacturer for robotics, ranking as the second-largest in China and fourth globally in smart cockpit domain controllers. The opening ceremony was officiated by Ms. Lillian Cheong, JP, Under Secretary for Innovation, Technology and Industry; Dr. Ming Ge, Commissioner for Industry (Innovation and Technology); Prof. K.C. Chan, Chairman of the Chamber of Hong Kong Listed Companies, former Secretary for Financial Services and the Treasury, and Adjunct Professor and Senior Advisor to the Dean at HKUST Business School; and Mr. Zhiang Chen, Chairman of Ning Shing (Holdings) Co., Ltd.
The officiating guests were joined by Joyson Electronics' senior management, including Mr. Jeff Wang (Founder, Chairman, and Executive Director), Mr. Xuesong Zhu (Vice Chairman and Non-Executive Director), Ms. Junyu Li (Executive Director, Vice President, and CFO), and Mr. Yike Wang (Managing Director of Joyson Electronics Hong Kong). Other notable attendees witnessing this significant moment included representatives from InvestHK and OASES.
Synergizing "AI+" and "Finance+" to Accelerate Global Expansion
The establishment of the Hong Kong office reflects the fruitful collaboration between the Mainland and Hong Kong, highlighting the HKSAR Government's policy of synergizing "AI+" and "Finance+". Following a visit to Joyson's Ningbo headquarters last year, the Innovation, Technology and Industry Bureau (ITIB) proactively invited the company to expand into Hong Kong. Recognizing the city's premier business environment and dual advantages in I&T and capital markets, Joyson successfully listed in Hong Kong late last year. Setting up this office capitalizes on Hong Kong's role as a "super value-adder" under the national "15th Five-Year Plan." The company aims to leverage this platform to enhance global capital operations, optimize financing structures, attract top-tier tech talent, elevate its international brand, and accelerate its globalization strategy.
As a global leader in automotive intelligence and core robotics components, Joyson Electronics boasts strong integrated hardware and software capabilities. Its diverse product portfolio covers autonomous driving, smart cockpits/connectivity, new energy management, and core robotics components. Furthermore, the company is actively extending its automotive technologies into AI server power supplies and optical communications, recently making strategic investments in North American optical module production to capture new global opportunities. Overall, Joyson's core technological focus aligns perfectly with the Transport Department's policies on connected vehicles and autonomous driving, as well as the HKSAR Government's broader "AI+" initiatives.
Looking ahead, Mr. Jeff Wang, Founder, Chairman, and Executive Director of Joyson Electronics, stated at the ceremony: "Today marks a highly strategic milestone in Joyson Electronics' development. As a leader in automotive and robotics components, we provide products and technical services to major automakers and robotics clients worldwide. Establishing our presence here is a core step in upgrading our global tech strategy. Moving forward, we will use our Hong Kong office as a global strategic hub. By fully leveraging Hong Kong's advantages, its deep pool of international talent, and its highly developed financial system, we will accelerate the Group's global R&D and application of smart connected vehicle technologies. We look forward to forging comprehensive, deep-rooted industry-academic-research partnerships with local universities, research institutes, and government bodies such as the ITIB, OASES, and InvestHK. Together, we aim to contribute Joyson's forward-looking technological expertise to help drive the transformation and growth of Hong Kong's industries."
Prof. K.C. Chan, Chairman of the Chamber of Hong Kong Listed Companies, former Secretary for Financial Services and the Treasury, and Adjunct Professor and Senior Advisor to the Dean at HKUST Business School, stated: "It is a great pleasure to gather here today to witness the grand opening of Joyson Electronics' Hong Kong office. This is not only a major milestone but also a testament to the vitality of Hong Kong's capital market. In recent years, the Hong Kong stock market has welcomed numerous high-quality Mainland enterprises, with Joyson Electronics being a prime example. By establishing a foothold here, Joyson Electronics has enriched Hong Kong's industrial ecosystem and injected new momentum into the local market. This represents not only a strong vote of confidence in Hong Kong but also a visionary step toward the future."
Ms. Lillian Cheong, JP, Under Secretary for Innovation, Technology and Industry, remarked at the ceremony: "I am delighted to attend the opening ceremony of Joyson Electronics' Hong Kong office. On behalf of the Innovation, Technology and Industry Bureau of the HKSAR Government, I extend my warmest congratulations to the company! During my team's visit to Ningbo last year, touring Joyson Electronics' headquarters was a key highlight. Joyson's successful listing in Hong Kong last year brought fresh momentum to our stock market, and today, the official opening of this office brings the company's cutting-edge smart automotive and robotics technologies to our city. I believe this is not only a crucial step in Joyson's globalization strategy but also a strong endorsement of Hong Kong's I&T prospects and a resounding vote of confidence in our future. Hong Kong is currently at a pivotal stage in its I&T development. The HKSAR Government is fully committed to leveraging technology to build a new real economy, driving high-quality growth, and making greater contributions to the country's development as a technological powerhouse. We firmly believe that through the joint efforts of the HKSAR Government and outstanding I&T enterprises like Joyson Electronics, Hong Kong's new industrialization will reach new heights. We look forward to even closer collaboration with Joyson Electronics as we advance our new industrialization and I&T initiatives."
About Joyson Electronics
Joyson Electronics (600699.SH / 699.HK) is a leading global provider of smart technology solutions, specializing in the R&D and manufacturing of automotive electronics, automotive safety systems, and key components for next-generation agents. Joyson operates more than 25 R&D centers and 60 production facilities, and serves over 100 global automotive brands. Revenue reached RMB 61.2 billion in 2025.
Joyson Electronics positions itself as a "Tier 1 supplier for automotive and next-generation agents," providing customers with innovative products in the fields of autonomous driving, intelligent cockpits, car connectivity, E-Mobility, automotive safety, and key components of next-generation agents. It is a leading global supplier of autonomous driving, with its full-stack solutions supporting multi-scenario autonomous driving capabilities from Level 2 to Level 4. Joyson is also the second-largest supplier of intelligent cockpit domain control systems in China and the fourth largest globally.
Additionally, Joyson Electronics has supplied samples or products to companies of next-generation agents worldwide, establishing itself as a leader in the components industry of next-generation agents.
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Joyson Electronics Opens Hong Kong Office to Accelerate Global Expansion and Drive "Auto + Robotics" Dual-Engine Strategy
