China reports record-high railway passenger trips during Dragon Boat Festival holiday

China reported over 78.75 million railway passenger trips during the travel rush of the just-concluded Dragon Boat Festival holiday, data from China Railway showed on Wednesday.

The figure, reflecting a year-on-year increase of 3.5 percent, reached a record high compared with the same period of previous years.

This year's Dragon Boat Festival, also known as the Duanwu Festival, was celebrated on May 31.

The public holiday ran from May 31 to June 2, and the travel rush ran from May 30 to June 3.

China reports record-high railway passenger trips during Dragon Boat Festival holiday

China reports record-high railway passenger trips during Dragon Boat Festival holiday

China reports record-high railway passenger trips during Dragon Boat Festival holiday

China reports record-high railway passenger trips during Dragon Boat Festival holiday

China reports record-high railway passenger trips during Dragon Boat Festival holiday

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market