SEATTLE--(BUSINESS WIRE)--Jun 9, 2025--
Amperity, the AI-powered customer data cloud, today launched Chuck Data, the first AI Agent built specifically for customer data engineering. Chuck uses Amperity's years of experience and patented identity resolution models, trained on billions of data sets across 400+ enterprise brands, as critical knowledge behind the AI. Chuck runs in the terminal and empowers engineers to quickly understand their data, tag it, and resolve customer identities in minutes - all from within their Databricks lakehouse.
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As pressure mounts to deliver business-ready insights quickly, data engineers are hitting a wall: while infrastructure has modernized, the work of preparing customer data still relies on manual code and brittle rules-based systems. Chuck changes that by enabling data engineers to “vibe code” - using natural language prompts to delegate complex engineering tasks to an AI assistant.
Chuck connects directly to a user’s Databricks environment, leveraging native compute and large language model (LLM) endpoints to execute high-impact workflows like identity resolution, compliance tagging, and data profiling.
“Customer data engineering is full of repetitive, painful work, so we built Chuck to get rid of it,” said Derek Slager, co-founder and CTO at Amperity. “Chuck understands your data and helps you get stuff done faster, whether you’re stitching identities or tagging PII. No orchestration, no UI gymnastics—it’s just fast, contextual, and command-driven.”
Key Features of Chuck Data:
Built for Databricks, Backed by Amperity’s Identity Expertise
Chuck runs entirely in your terminal, using your Databricks environment for compute, storage, and LLM execution. With a single install, engineers can run natural language commands that eliminate manual code and deliver accurate, scalable customer profiles.
A core capability of Chuck is running Amperity’s patented identity resolution algorithm - the same trusted Stitch technology used in its enterprise CDP. Users can run unlimited free Stitch on datasets up to 1 million records with a generous budget of credits for larger data sets included for free with the research preview program.
Paid plans unlock unlimited runs, access to Amperity’s stable ID algorithm, and enterprise support.
Experience Chuck Data Live at Databricks Data + AI Summit
Amperity will demo Chuck live at Booth #704 during the Databricks Data + AI Summit, June 9–12 in San Francisco. Stop by to see how Chuck:
Want to see Chuck in action? Check out the demo at https://amperity.com/capabilities/chuck.
About Amperity
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.
Amperity launches Chuck Data, the first AI agent purpose-built for customer data engineering in Databricks. Chuck brings the vibe coding revolution to enterprise data teams - accelerating identity resolution, improving accuracy, and cutting down manual overhead. It's a faster, smarter way to get customer data ready for action.
BIRMINGHAM, Ala. (AP) — Former U.S. Sen. Doug Jones, the last Democrat to hold statewide office in Alabama, kicked off his campaign for governor Friday, saying voters deserve a choice and a leader who will put aside divisions to address the state's pressing needs.
“With your help we can finish what we began. We can build the Alabama we’ve always deserved,” Jones told a packed crowd at a Birmingham campaign rally featuring musician Jason Isbell.
He said the state has urgent economic, health care and educational issues that are not being addressed by those in public office.
The campaign kickoff came on the eighth anniversary of Jones' stunning 2017 win over Republican Roy Moore, and Jones said Alabama proved back then that it can defy “simplified labels of red and blue.”
“You stood up and you said something simple but powerful. We can do better,” Jones said. “You said with your votes that our values, Alabama values, are more important than any political party, any personality, any prepackaged ideology.”
His entry into the race sets up a possible rematch with Republican Sen. Tommy Tuberville, who defeated Jones by 20 points in 2020 and is also now running for governor. Both will have party primaries in May before the November election.
Before running for office, Jones, a lawyer and former U.S. attorney, was best known for prosecuting two Ku Klux Klansmen responsible for Birmingham’s infamous 1963 church bombing.
In an interview with The Associated Press, Jones said families are having a hard time with things like health care, energy bills and simply making ends meet.
“People are struggling,” he said. “They are hurting.”
Jones used part of his speech to describe his agenda if elected governor. He said it is time for Alabama to join most states in establishing a state lottery and expanding Medicaid. Expanding Medicaid, he said, will protect rural hospitals from closure and provide health care coverage to working families and others who need it.
He criticized Tuberville's opposition to extending Affordable Care Act subsidies. Jones said many Alabama families depend on those subsides to buy health insurance "to keep their families healthy."
Alabama has not elected a Democratic governor since Don Siegelman in 1998. In 2020, Tuberville held Jones to about 40% of the vote, which has been the ceiling for Alabama Democrats in recent statewide races.
Retired political science professor Jess Brown said Jones lost in 2020 despite being a well-funded incumbent, and that's a sign that he faces an uphill battle in 2026.
“Based on what I know today, at this juncture of the campaign, I would say that Doug Jones, who’s a very talented and bright man, is politically the walking dead,” Brown said.
Jones acknowledged being the underdog and said his decision to run stemmed in part from a desire for Tuberville not to coast into office unchallenged.
Jones pointed to recent Democratic victories in Georgia, Mississippi and other locations as cause for optimism.
Tuberville, who previously headed up the football program at Auburn University, had “no record except as a football coach” when he first ran, Jones said. And “now there are five years of being a United States senator. There are five years of embarrassing the state.”
Jones continued to question Tuberville’s residency, saying he “doesn’t even live in Alabama, and if he does, then prove me wrong.” Tuberville has a beach house in Walton County, Florida, but has repeatedly said Auburn is his home.
Tuberville's campaign did not immediately respond to a request for comment but has previously noted that he defeated Jones handily in 2020. Tuberville spent part of Friday with Defense Secretary Pete Hegseth in Huntsville to mark the official relocation of U.S. Space Command from Colorado to Alabama.
Jones' 2017 victory renewed the hopes, at least temporarily, of Democratic voters in the Deep South state. Those gathered to hear him Friday cheered his return to the political stage.
“I’m just glad that there’s somebody sensible getting in the race,” Angela Hornbuckle said. “He proved that he could do it as a senator.”
Former Sen. Doug Jones, D-Ala., and gubernatorial candidate waits to speak during an event Friday, Dec. 12, 2025, in Birmingham, Ala. (AP Photo/Brynn Anderson)
Former Sen. Doug Jones, D-Ala., and gubernatorial candidate speaks during an event Friday, Dec. 12, 2025, in Birmingham, Ala. (AP Photo/Brynn Anderson)
Former Sen. Doug Jones, D-Ala., and gubernatorial candidate speaks during an event Friday, Dec. 12, 2025, in Birmingham, Ala. (AP Photo/Brynn Anderson)
Gubernatorial candidate former Sen. Doug Jones, D-Ala., speaks during an event Friday, Dec. 12, 2025, in Birmingham, Ala. (AP Photo/Brynn Anderson)
