SYDNEY, June 11, 2025 /PRNewswire/ -- On World No Tobacco Day, Miroma Project Factory (MPF) launched the next evolution of My QuitBuddy, Australia's flagship smoking and vaping cessation app, commissioned by the Department of Health, Disability and Ageing. The My QuitBuddy app aims to help Australians kick the habit for good.
Modernised, rebuilt, and ready to support a new generation of quitters, this multi-phase redevelopment is the most significant upgrade in the app's history. MPF has led the product redesign, technical delivery, and strategic roadmap across seven structured phases - replatforming, refreshing, and relaunching a vital public health tool for the digital age.
"The My QuitBuddy app has already helped more than 1 million Australians quit smoking and vaping since it was first released in 2012, and the new developments will make it even easier for people to kick the habit," said Mark Butler, Minister for Health, Disability and Ageing. The upgraded app is part of a suite of measures the Australian Government has put in place to tackle the health scourge of tobacco and nicotine use, particularly to support priority populations such as young people to quit smoking and vaping."
Originally launched in 2012 to support a broad range of smokers, My QuitBuddy has evolved to address broader and more complex needs, including support for people who vape. The app features stronger motivational goal setting, badges and achievements, challenges for testing situations and a more intuitive user experience; all designed to make quitting feel more achievable - and more personal.
MPF was first engaged in late 2023, to reimagine the journey to be smoke/vape free, initially to restore the Android version of My QuitBuddy. This was followed by five additional phases from stabilising the app and migrating to a new environment (Flutter), which laid the foundation for a modern, cross-platform foundation without altering core functionality.
Launching today marks the most transformative release that MQB has gone through. A full reimagining of the app with multiple quit pathways, advanced tracking, enhanced gamified features, dynamic onboarding, and personalised messaging for a wide range of users.
"Every click, swipe, and prompt in My QuitBuddy 2.0 is grounded in behavioural science and backed by deep user insight," said Kat Robinson, Global CEO of MPF. "We're not just building a better-looking app, we're building a better quit journey for every Australian."
Built for Real Impact and Reach
The updated My QuitBuddy app has been shaped by years of behavioural insights, user testing, and direct feedback from the quitting community. From cravings to milestones, every screen is designed to support users when it matters most - without judgment, pressure, or gimmicks. The result is a flexible, evidence-informed platform that encourages long-term behaviour change while generating meaningful insights into user engagement, relapse patterns, and help-seeking behaviours.
These insights not only guide future improvements but also provide public health teams with a clearer understanding of how different quit strategies perform across priority populations, including young vapers, dual users, and those using NRT (Nicotine Replacement Therapy) as part of their quitting strategy.
Whether users are quitting cold turkey, tapering off, or using NRT, My QuitBuddy now offers them tailored support, contextual encouragement, and real-time tools to track progress, celebrate wins, prove their resilience and recover from slips. Features include:
- Daily motivational messages and nudges, related to your personal circumstances
- Richer community features and reactions, with selected featured messages
- Challenges you can set for yourself
- Games and distractions to help with cravings or withdrawal symptoms
- Achievements and badges that recognise how far you have come
The app's new pathway selections support complex quit journeys - including simultaneous smoking and vaping cessation or staggered approaches - ensuring each user receives a personal, adaptive experience from day one.
MPF now turns their efforts to continual support, enhancement, and performance monitoring. My QuitBuddy is positioned to remain a world-class cessation tool - stable, scalable, and ready to adapt with evolving policy and public health needs.
Backed by MPF's long-standing partnership with the Department of Health, Disability and Aging; My QuitBuddy is more than a support app - It is a model for meaningful digital health tools, practical, evidence-based, and deeply human.
DOWNLOAD ANDROID HERE
DOWNLOAD IOS HERE
About My QuitBuddy
My QuitBuddy is a free smoking and vaping cessation app funded by the Australian Government and developed by Miroma Project Factory. Since 2012, the app has supported millions of Australians on their quit journey. Now fully rebuilt with advanced personalisation, flexible quit pathways, and updated gamified elements, My QuitBuddy is one of the most comprehensive digital cessation tools available.
About Miroma Project Factory (MPF)
MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, read about My QuitBuddy here.
Press Contact:
Miroma Project Factory
info@theprojectfactory.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MPF Rebuilds and Reimagines My QuitBuddy as the Nation's Leading Digital Cessation Companion
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DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.
The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.
All Paths Lead to Rewards
To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences:
- Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
- Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
- Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.
Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:
- Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
- Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
- Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops
Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.
Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Year Special: Bybit Daily Treasure Hunt Kicks Off 2026 with Six Weeks of Rewards
