The world's moved on - America's June riots shocked everyone, and the 'Harvard New Girl' saga has become yesterday's news. Yet the BBC has only just gotten around to tackling this spectacular PR disaster. Yesterday, BBC's Chinese service dropped a mammoth 6,000-word piece titled "I Felt Reality – The Full Story Behind Jiang Yurong's Harvard Speech Controversy" to explain the whole mess.
When Starbucks Gets a Reality Check
Let me pivot to another bit of news that's rather telling. Deutsche Welle reported that coffee giant Starbucks, facing brutal price competition in the Chinese market, announced cuts on dozens of drinks. But here's the kicker - facing Starbucks China's latest discount moves, Chinese netizens weren't impressed, saying "the price cut isn't enough" and "still terrible value for money." Starbucks, standing there looking rather forlorn, posted on WeChat: "Taking large cups as an example, the average price reduction is around 5 yuan. Customers only need a minimum of 23 yuan to enjoy a high-quality summer specialty drink in a comfortable and pleasant store environment." That phrase "minimum of only 23 yuan" particularly wound up netizens - and rightfully so.
China's Coffee Revolution vs. Western Arrogance
The reality is undeniable: China is becoming a coffee powerhouse. The report noted that domestic competitors like Luckin Coffee and Cotti are flogging drinks for as low as 9.9 yuan or even 8.8 yuan. Well-funded internet giants JD.com and Alibaba have also jumped into the delivery game, ramping up competition. Through promotions and coupons, Chinese coffee consumers can grab drinks for as low as 2.9 yuan. As Chinese consumers, the most obvious takeaway is just how obscene foreign coffee profit margins really are - we don't need to ask about anything else.
This brings us back to Jiang Yurong's tone-deaf performance. Her speech included this particularly polished bit of parallel structure: "If there’s a woman anywhere in the world who cannot afford a period pad, it makes me poor; if a girl skipped school out of fear of harassment, that threatens my dignity." These words were absolutely slammed on the mainland as hollow virtue-signaling, revealing that classic "let them eat cake" arrogance. You could say this, along with Starbucks' "minimum of only 23 yuan," represents the same kind of PR-gone-preachy disaster.
Here's what really gets me: Western media shouldn't lazily attribute China's competitive advantages to "state subsidies" or "unfair corporate competition." China has genuine innovation - not just in tech, but take Luckin's brilliant "Moutai Latte" collaboration with Guizhou Moutai. That was a masterclass in marketing creativity that no amount of subsidies could have dreamed up.
America's Systemic Breakdown Exposed
America's problems can't be papered over with 6,000 words of text - the country is in a state of "systemic failure." Problem one: the American government is bankrolled by capitalists, so it only chases profits. Problem two: politicians only care about elections, excelling at emotional manipulation to bag votes and grab power. None of them actually serve the people. During America's glory days, these flaws weren't obvious - or perhaps they were manageable - but now it's far too late for any meaningful recovery.
California Governor Gavin Newsom perfectly embodies the "American smart guy" archetype. Facing the Los Angeles riots, he struck his righteous pose, grandstanding against the federal government with his "Come at me!" routine. He pretends to have compassion for illegal immigrants - good grief, how can a governor possibly sidestep the basic legal framework of immigration?
What's more, Newsom typically just focuses on looking the part. During this year's Los Angeles fires, disaster victims demanded answers: Why were the fire hydrants in that area bone dry? Reporters pressed: Did that $17.6 million cut to California's fire department cause these problems? Newsom couldn't answer and simply turned around and walked away. Classic.
Honestly, I'm starting to question the caliber of American university education. While Newsom isn't a Harvard grad, I'm beginning to think Trump's plan to redirect funding toward vocational training might actually have some merit.
Finally, still not satisfied, let me borrow the closing line from Stephen Chow's "Hail the Judge": "What are these people?" "Democracy and freedom." "Wow, democracy and freedom - how bloody impressive indeed!"
Deep Blue
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