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Yunnan’s fresh-cut flowers find fertile ground in Central Asia

China

China

China

Yunnan’s fresh-cut flowers find fertile ground in Central Asia

2025-06-17 20:03 Last Updated At:21:57

Fresh-cut flowers from southwest China's Yunnan Province are making their way nearly 4,000 kilometers northwest to Kazakhstan, thanks to enhanced infrastructure which has led to flourishing trade in a variety of goods and products among the nations.

The Belt and Road Initiative (BRI) has strengthened economic and cultural exchanges between China and Central Asian countries.

In Kunming, Yunnan's provincial capital, workers at a flower-packing facility are still working even at 22:00, carefully packaging rose stems destined for the Kazakh market.

"We usually work from 20:00 until 6:00 or 7:00 the next morning," said Kong Weimang, an employee at Yunnan Huashengjin Network Technology.

Known as China's "Kingdom of Flowers," Yunnan is a floral powerhouse, with flower fields, especially roses, stretching widely across the landscape. Its blossoms are now reaching far beyond domestic borders, with Central Asia one of the most vibrant markets.

"We started exporting to the Kazakh market in March this year. Back then, we sent about eight or nine truckloads that month. But volumes kept rising in April, and by May, we had the average of one truckload a day," said Shen Chunling, general manager of Yunnan Huashengjin Network Technology.

According to Kunming Customs, in the first five months of this year, Yunnan exported fresh-cut flowers worth nearly 60 million yuan (about 8.3 million U.S. dollars) to Central Asian countries, marking a nearly tenfold increase year on year.

The boom is not limited to flowers. Traders from Central Asia are also relocating to Yunnan to tap into the growing market.

"Yunnan produces a huge variety of flowers. They’re very competitive in our markets, including Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, (other markets in) Central Asia and Belarus. We are even developing supply lines to Azerbaijan," said Turapov Rafat, a flower businessman from Kazakhstan.

Thanks to BRI infrastructure upgrades and enhanced cold-chain logistics, Yunnan's blooms now reach Kazakh cities like Almaty and Astana in just five days, arriving fresh for sale.The surge in demand is also transforming local farming.

Zhou Yulian, a veteran flower grower in this business for 25 years, now partners with the local government to manage six modern greenhouses. These facilities are expected to yield around 7 million stems annually -- most destined for clients in Kazakhstan.

"The foreign buyers require what's called order-based planting -- whatever variety they need, I grow. They also commit to buying everything and even set the price. I’m thrilled and relieved as I can focus entirely on growing without having to worry about sales," she said.

With ongoing improvements in quality and logistics, growers and exporters are optimistic that Yunnan's fresh-cut flowers will continue to bloom on the international stage -- especially in Central Asia.

Yunnan’s fresh-cut flowers find fertile ground in Central Asia

Yunnan’s fresh-cut flowers find fertile ground in Central Asia

The 2026 Wuhan Open concluded on Sunday with Poland's Maja Chwalinska crowned a new WTA 1000 champion, drawing 200,000 spectators and generating an estimated 890 million yuan (about 133 million U.S. dollars) in economic benefits.

The final featured Chwalinska, the No. 16 seed, coming from a set down to defeat Britain's Sonay Kartal 2-6, 6-4, 6-2 and claiming her first WTA 1000 title.

As the final WTA 1000 tournament of the year, the nine-day Wuhan Open offered a record total prize of 4.08 million U.S. dollars and staged over 100 world-class matches throughout nine days, attracting tennis fans from around the country.

"Our ticket sales this year are quite good, up about 30 percent year on year. We also found that more spectators came here to watch Wuhan Open from other cities. Last year, about 40 percent of the spectators were from other cities. This year, the figure is between 50 percent and 60 percent," said Wang Qing, president of the Wuhan International Sports Event Management Company.

Outside the arena, a Wuhan Open carnival that covered an area of 10,000 square meters also drew large crowds, with more than 100 booths offering sports and trendy products, food and other activities. The site also served as an offline coupon collection and redemption point, allowing visitors to claim coupons and spend them on the spot.

"I just got a 10-yuan coupon, which can be used for sports goods. We are going to buy some tennis merchandise," said Ms. Li, a tourist from Xi'an, capital of northwest China's Shaanxi Province.

Ticket stubs from the tennis games can also act as coupons, allowing holders to enjoy discounts on food, retail and parking in various business districts around the city.

The provincial authorities issued 20 million yuan in sports consumption coupons. For each ticket stub, spectators could receive a 300-yuan voucher package for fitness activities and sports equipment.

"I bought a Wuhan Open ticket. Holding the stub, I can get an 80-yuan coupon, which makes it a good deal to play tennis here," said Mr. Xie, a local resident.

Hubei has launched premium tourism routes to integrate scenic spots, hotels and catering resources and leverage the spectator influx, along which ticket-stub holders could enjoy discounts in scenic areas across the province.

The event is estimated to generate a total economic benefit of 890 million yuan, which is 26.24 percent higher than last year's edition.

Wuhan Open turns tennis fever into consumption boom

Wuhan Open turns tennis fever into consumption boom

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