Two major food producers say that they will be pulling artificial dyes from their U.S. products starting in 2027.
The shift comes nearly two months after U.S. health officials said that they would urge foodmakers to phase out petroleum-based artificial colors.
Kraft Heinz said Tuesday that it will be removing artificial dyes from its U.S. products beginning in 2027 and will no longer roll out new products with the dyes. Hours later, General Mills announced that it plans to remove artificial dyes from all of its U.S. cereals and all foods served in K-12 schools by the summer of 2026. It is also looking to eliminate the dyes from its full U.S. retail portfolio by the end of 2027.
Kraft Heinz said Tuesday that almost 90% of its U.S. products already don't contain food, drug & cosmetic colors, but that the products that do still use the dyes will have them removed by the end of 2027. FD&C colors are synthetic additives that are approved by the U.S. Food and Drug Administration for use in food, drugs and cosmetics.
Kraft Heinz said that many of its U.S. products that still use the FD&C colors are in its beverage and desserts categories, including certain products sold under brands including Crystal Light, Kool Aid, Jell-O and Jet Puffed.
The company said that it will instead use natural colors for the products.
“The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio," Pedro Navio, North America President at Kraft Heinz, said in a statement.
Kraft Heinz stripped artificial colors, flavors and preservatives from its macaroni and cheese in 2016 and said it has never used artificial dyes in its ketchup.
The company plans to work with licensees of its brands to encourage them to remove the dyes.
General Mills said that the changes it is making only impacts a small portion of its K-12 school business as almost all of its school items are already made without artificial dyes. In addition, 85% of the company's U.S. foods that are sold retail are already made without dyes.
“Across the long arc of our history, General Mills has moved quickly to meet evolving consumer needs, and reformulating our product portfolio to remove certified colors is yet another example,” Chairman and CEO Jeff Harmening said in a statement.
In April Food and Drug Administration Commissioner Marty Makary said at a news conference that the agency would take steps to eliminate the synthetic dyes by the end of 2026, largely by relying on voluntary efforts from the food industry.
Health advocates have long called for the removal of artificial dyes from foods, citing mixed studies indicating they can cause neurobehavioral problems, including hyperactivity and attention issues, in some children. The FDA has maintained that the approved dyes are safe and that “the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives.”
The FDA currently allows 36 food color additives, including eight synthetic dyes. In January, the agency announced that the dye known as Red 3 — used in candies, cakes and some medications — would be banned in food by 2027 because it caused cancer in laboratory rats.
Artificial dyes are used widely in U.S. foods. In Canada and in Europe — where synthetic colors are required to carry warning labels — manufacturers mostly use natural substitutes. Several states, including California and West Virginia, have passed laws restricting the use of artificial colors in foods.
Many U.S. food companies are already reformulating their foods, according to Sensient Colors, one of the world’s largest producers of food dyes and flavorings. In place of synthetic dyes, foodmakers can use natural hues made from beets, algae and crushed insects and pigments from purple sweet potatoes, radishes and red cabbage.
FILE - The H.J Heinz Co. headquarters is seen on Pittsburgh's northside on Friday, Nov. 9, 2001. (AP Photo/Keith Srakocic, File)
LOS ANGELES (AP) — Investigators were questioning a family member of director-actor Rob Reiner and his wife Michele after they were found dead at their home in Los Angeles, according to a law enforcement official briefed on the investigation.
Investigators believe they suffered stab wounds, said the official, who could not publicly discuss details of the investigation and spoke to The Associated Press on condition of anonymity.
Los Angeles Police had not identified a suspect, Deputy Chief Alan Hamilton, the chief of detectives, said at a briefing on Sunday night.
“We are going to try to speak to every family member that we can to get to the facts of this investigation,” Hamilton said.
The Los Angeles Fire Department said it responded to a medical aid request shortly after 3:30 p.m. and found a 78-year-old man and 68-year-old woman dead inside. Reiner turned 78 in March.
Detectives with the Robbery Homicide Division were investigating an “apparent homicide” at Reiner’s home, said Capt. Mike Bland with the Los Angeles Police Department.
Los Angeles authorities have not confirmed the identities of the people found dead at the residence in the upscale Brentwood neighborhood on the city’s west side that’s home to many celebrities.
Reiner was long one of the most prolific directors in Hollywood, and his work included some of the most memorable movies of the 1980s and ’90s, including “This is Spinal Tap,” “A Few Good Men,” “When Harry Met Sally” and “The Princess Bride.”
His role as Meathead in Norman Lear's 1970s TV classic “All in the Family,” as a liberal foil to O’Connor’s Archie Bunker, catapulted him to fame and won him two Emmy Awards.
Relatives of Lear, the legendary producer who died in 2023, said the deaths left them bereft.
“Norman often referred to Rob as a son, and their close relationship was extraordinary, to us and the world,” said a Lear family statement. “Norman would have wanted to remind us that Rob and Michele spent every breath trying to make this country a better place, and they pursued that through their art, their activism, their philanthropy, and their love for family and friends.”
Messages to Reiner's representatives were not immediately returned Sunday night.
Los Angeles Mayor Karen Bass called it a devastating loss for the city.
“Rob Reiner’s contributions reverberate throughout American culture and society, and he has improved countless lives through his creative work and advocacy fighting for social and economic justice,” Bass said in a statement. “An acclaimed actor, director, producer, writer, and engaged political activist, he always used his gifts in service of others.”
The son of comedy legend Carl Reiner, Rob Reiner was married to photographer Michele Singer Reiner since 1989. The two met while he was directing “When Harry Met Sally” and have three children together.
Reiner was previously married to actor-director Penny Marshall from 1971 to 1981. He adopted her daughter, Tracy Reiner. Carl Reiner died in 2020 at age 98 and Marshall died in 2018.
Killings are rare in the Brentwood neighborhood. The scene is about a mile from the home where O.J. Simpson’s wife Nicole Brown Simpson and her friend Ron Goldman were killed in 1994.
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Balsamo reported from Washington. Associated Press Entertainment Writer Andrew Dalton in Los Angeles contributed.
LAPD Deputy Chief Alan Hamilton speaks near Rob Reiner's residence Sunday, Dec. 14, 2025, in the Brentwood section of Los Angeles. (AP Photo/Ethan Swope)
FILE - Rob Reiner and Michele Reiner arrive on the red carpet at the State Department for the Kennedy Center Honors gala dinner, Dec. 2, 2023, in Washington. (AP Photo/Kevin Wolf, File)
FILE - Rob Reiner arrives at the Gay, Lesbian, and Straight Education Network's Respect Awards, in Beverly Hills, Calif., Friday, Oct. 8, 2010. (AP Photo/Matt Sayles, File)
A police officer blocks off a street near Rob Reiner's residence Sunday, Dec. 14, 2025, in the Brentwood section of Los Angeles. (AP Photo/Ethan Swope)
FILE - Honoree Rob Reiner, second left, poses with his wife Michele, left, and children Nick, center, Romy, and Jake at the 41st Annual Chaplin Award Gala at Avery Fisher Hall, April 28, 2014, in New York. (Photo by Evan Agostini/Invision/AP, File)
