BELLEVUE, Wash.--(BUSINESS WIRE)--Jun 24, 2025--
Vanilla, the category-defining estate planning platform for financial advisors, announced today that Emily Tran has joined the company as Vice President of Marketing. Tran will lead all facets of Vanilla’s marketing strategy, with a focus on driving awareness, deepening advisor engagement, and accelerating adoption of the platform across the wealth management industry.
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Tran brings over 10 years of financial services marketing experience to the role, most recently serving as Head of Marketing at Practifi, a CRM platform for advisory firms. Prior to that, she held senior marketing positions at Morningstar, where she led integrated campaigns that supported product growth and advisor education at scale.
“Emily is a rare blend of strategic thinker and hands-on operator,” said Gene Farrell, CEO of Vanilla. “She understands the advisor mindset, knows how to build marketing engines that drive real results, and has a passion for helping advisors grow and deliver more value to their clients. We’re thrilled to have her on board.”
At Vanilla, Tran will be responsible for shaping and executing a marketing strategy that reflects the firm’s mission: to make estate planning a core part of holistic financial advice. She will lead efforts across brand, product marketing, content, digital, events, and advisor communications.
“Vanilla is doing something truly meaningful—helping advisors bring clarity and confidence to one of the most important parts of their clients’ financial lives,” said Tran. “I’m excited to tell that story, connect more advisors to the platform, and help them unlock the power of estate planning.”
Her appointment comes at a pivotal time for Vanilla, which has experienced significant momentum following the launch of its latest product innovations and a surge in advisor adoption across the RIA, broker-dealer, and enterprise markets.
About Vanilla
Vanilla is the modern estate planning platform built for financial advisors. By transforming complex legal documents into clear, interactive visuals, Vanilla enables advisors to deliver more personal, impactful conversations around legacy, wealth transfer, and generational planning. With deep integrations, intuitive workflows, and expert support, Vanilla helps advisors bring estate planning into the heart of holistic financial advice. Learn more at www.justvanilla.com.
Emily Tran, Vice President of Marketing, Vanilla
A Ukrainian drone strike killed one person and wounded three others in the Russian city of Voronezh, local officials said Sunday. Meanwhile, thousands of residents were still without power in Kyiv, following an intense Russian bombardment.
A young woman died overnight in a hospital intensive care unit after debris from a drone fell on a house during the attack on Saturday, Voronezh regional Gov. Alexander Gusev said on Telegram.
Three other people were wounded and more than 10 apartment buildings, private houses and a high school were damaged, he said, adding that air defenses shot down 17 drones over Voronezh. The city is home to just over 1 million people and lies some 250 kilometers (155 miles) from the Ukrainian border.
Ukraine's General Staff said Sunday said its forces hit three drilling platforms operated by Russian oil giant Lukoil in the waters of the Caspian Sea. Ukraine’s long-range drone strikes on Russian energy sites aim to deprive Moscow of the oil export revenue it needs to pursue its full-scale invasion.
The attacks came after Russia bombarded Ukraine with hundreds of drones and dozens of missiles overnight into Friday, killing at least four people in the capital Kyiv, according to Ukrainian officials. For only the second time in the nearly four-year war, Russia used a powerful new hypersonic missile that struck western Ukraine in a clear warning to Kyiv and NATO.
Ukraine’s largest private energy supplier, DTEK, said Sunday that 30,000 people in Kyiv were still without power following the attack. Mayor Vitali Klitschko said Friday around half the apartment buildings — nearly 6,000 — in snowy Kyiv were left without heat in daytime temperatures of about minus 8 degrees Celsius (17.6 Fahrenheit).
The intense barrage and the launch of the nuclear-capable Oreshnik missile followed reports of major progress in talks between Ukraine and its allies on how to defend the country from further aggression by Moscow if a U.S.-led peace deal is struck.
Ukrainian President Volodymyr Zelenskyy said Saturday in his nightly address that Ukrainian negotiators “continue to communicate with the American side.”
Chief negotiator Rustem Umerov was in contact with U.S. partners on Saturday, he said.
Separately, Ukraine’s General Staff said Russia targeted Ukraine with 154 drones overnight into Sunday and 125 were shot down.
The Ukrainian Defense Ministry’s main intelligence directorate said Sunday that Russia this month deployed the new jet-powered “Geran-5” strike drone against Ukraine for the first time. The Geran is a Russian variant of the Iranian-designed Shahed.
According to the directorate, the drone can carry a 90-kilogram (200-pound) warhead and has a range of nearly 1,000 kilometers (620 miles).
Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine
This photo provided by the Ukrainian Security Service on Friday, Jan. 9, 2026, shows a fragment believed to be a part of a Russian Oreshnik intermediate range hypersonic ballistic missile that hit the Lviv region. (Ukrainian Security Service via AP)
President of Ukraine Volodymyr Zelenskyy, second left, listens to British Defense Secretary John Healey during their meeting in Kyiv, Ukraine, Friday, Jan. 9, 2026. (AP Photo/Danylo Antoniuk)
