VELIZY-VILLACOUBLAY, France--(BUSINESS WIRE)--Jun 26, 2025--
Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) today announced a five-year partnership with BoConcept, a global leader in the affordable premium furniture industry, to bring new 3D room design and product configuration experiences to BoConcept’s customers in 65 countries.
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BoConcept will integrate Dassault Systèmes’ HomeByMe 3D space planner and product configurator into its customer buying journey, merging the virtual and real worlds in a fluid approach to shopping that centers on inspiration, lifestyle, personalization, collaboration, quality and efficiency.
With HomeByMe, BoConcept responds to needs of discerning customers who value both online and in-store shopping experiences by combining endless possibilities to customize furniture to unique tastes and needs, with high-quality service that accelerates delivery. BoConcept can provide the experience and expertise of its designers in a more digital way, helping consumers create their own individual space in a journey that increases their satisfaction and accelerates BoConcept’s sales.
HomeByMe solutions include a 3D room planner that vendors can easily and intuitively use to design an interior in 3D, and a web-based product configurator that both vendors and customers can use to select and modify furniture colors, materials and sizes, and view them in a high-definition virtual twin. Customers can visualize their future interior and collaborate with vendors in BoConcept’s 300 stores to finalize the design and purchase of their made-to-order furniture. BoConcept can accelerate the entire process through to delivery by facilitating a closer connection with customers over their designs, eliminating time-consuming manual sales processes, and providing data to the supply chain more efficiently.
“Personalization, individual style, and expression in the home are important to our customers who seek a strong digital experience and fast delivery times,” said Søren Hansen, head of IT, BoConcept. “By partnering with Dassault Systèmes, our ambition is to elevate our customers' buying journeys and show our commitment to provide them with flexible interior design services and industry-leading customization of our made-to-order furniture. HomeByMe solutions will enable us to take these furniture buying and selling experiences to a new level.”
“Retailers who embrace technology that inspires customers to create their dream home lead the industry,” said Annabel Chaussat, CEO, 3DVIA, Dassault Systèmes. “Virtual assets are the enabler of new products and services for end-consumers. At a time when 34% of Europeans say they want to use a configurator for their next living room furniture purchase, with HomeByMe, BoConcept can respond to this trend and position itself as a leader.”
FOR MORE INFORMATION
Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions: http://www.3ds.com
ABOUT DASSAULT SYSTÈMES
Dassault Systèmes is a catalyst for human progress. Since 1981, the company has pioneered virtual worlds to improve real life for consumers, patients and citizens. With Dassault Systèmes’ 3DEXPERIENCE platform, 370,000 customers of all sizes, in all industries, can collaborate, imagine and create sustainable innovations that drive meaningful impact. For more information, visit: www.3ds.com
BoConcept 3D renderings generated in HomeByMe by Dassault Systèmes
U.S., Danish and Greenlandic officials have met face to face to discuss President Donald Trump's ambitions to take control of Greenland, a semiautonomous territory of Denmark. At the same time, Denmark and several European allies are sending troops to Greenland in a pointed signal of intent to boost the vast Arctic island's security.
Danish Foreign Minister Lars Løkke Rasmussen said after a meeting in Washington on Wednesday with his Greenlandic counterpart, U.S. Vice President JD Vance and Secretary of State Marco Rubio that a “fundamental disagreement” remained. He acknowledged that “we didn't manage to change the American position” but said he hadn't expected to.
However, Wednesday's events did point to ways ahead.
Denmark, Greenland and the U.S. agreed to form a high-level working group “to explore if we can find a common way forward,” Løkke Rasmussen said. He added that he expects the group to hold its first meeting “within a matter of weeks.”
Danish and Greenlandic officials didn't specify who would be part of the group or give other details. Løkke Rasmussen said the group should focus on how to address U.S. security concerns while respecting Denmark's “red lines.” The two countries are NATO allies.
“Whether that is doable, I don't know,” he added, holding out hope that the exercise could “take down the temperature.”
He wouldn't elaborate on what a compromise might look like, and expectations are low. As Danish Defense Minister Troels Lund Poulsen put it Thursday, having the group is better than having no working group and “it's a step in the right direction.” It will at least allow the two sides to talk with each other rather than about each other.
Trump has argued repeatedly that the U.S. needs control of Greenland for its national security. He has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals.
Just as the talks were taking place in Washington on Wednesday, the Danish Defense Ministry announced that it was increasing its military presence in Greenland, along with NATO allies. France, Germany, Norway and Sweden announced that they were each sending very small numbers of troops in a symbolic but pointed move signaling solidarity with Copenhagen.
The U.K. said one British officer was part of what it called a reconnaissance group for an Arctic endurance exercise. The German Defense Ministry, which dispatched 13 troops, said the aim is to sound out “possibilities to ensure security with a view to Russian and Chinese threats in the Arctic.” It said it was sending them on a joint flight from Denmark as “a strong signal of our unity.”
Poulsen said that "the Danish Armed Forces, together with a number of Arctic and European allies, will explore in the coming weeks how an increased presence and exercise activity in the Arctic can be implemented in practice,” he said.
On Thursday, he said the intention was “to establish a more permanent military presence with a larger Danish contribution,” and to invite allies to take part in exercises and training on a rotating basis, according to Danish broadcaster DR.
While the European troops are largely symbolic at this point, the timing was no accident.
The deployment “serves both to send a political signal and military signal to America, but also indeed to recognize that Arctic security should be reinforced more," said Maria Martisiute, an analyst at the European Policy Center in Brussels. "And first and foremost, this should be done through allied effort, not by the U.S. coming and wanting to take it over. So it complicates the situation for the U.S.”
The European efforts are Danish-led and not coordinated through NATO, which is dominated by the United States. But the European allies are keen to keep NATO in play, and Germany said that “the aim is to obtain a well-founded picture on the ground for further talks and planning within NATO."
Poulsen has said he and Greenland's foreign minister plan to meet NATO Secretary General Mark Rutte in Brussels on Monday to discuss security in and around the Arctic. NATO has been studying ways to bolster security in the Arctic region.
“I’m really looking forward for an announcement of some kind of military activity or deployment under NATO’s framework,” Martisiute said. “Otherwise there is indeed a risk that ... NATO is paralyzed and that would not be good.”
Sylvain Plazy in Brussels contributed to this report.
Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)
An Airbus A400M transport aircraft of the German Air Force taxis over the grounds at Wunstorf Air Base in the Hanover region, Germany, Thursday, Jan. 15, 2026 as troops from NATO countries, including France and Germany, are arriving in Greenland to boost security. (Moritz Frankenberg/dpa via AP)
Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)
A man rides by on a quad bike past a row of Greenlandic national flags in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)
