The National Development and Reform Commission (NDRC), the country's top economic planner, said Thursday that it will introduce policies to support mass sports.
Li Chao, a NDRC spokeswoman, made the statement at a press conference in Beijing in response to the popularity of mass sports event in China at present.
The 2025 Jiangsu Football City League, dubbed with "Su Super League," - made up of 13 city teams competing in the east China's Jiangsu province - has become the most igniting sporting phenomenon in the country this summer.
This grassroots football league has captured the collective imagination of around 195,700 live spectators, with online viewership soaring into the hundreds of millions. It even transcends sport, becoming a model of synergy between athletics, culture, tourism, and consumption.
"We believe that on the one hand, this reflects the high enthusiasm and great demand of the people for diversified and mass sports events and fitness activities. On the other hand, it also shows that the development of related industries such as sports events and cultural tourism in our country holds huge potential," the spokeswoman said. Li said more sports venues and facilities that are popular among the people will be built in the areas with a high population density and a wide radiation range. In particular, China will vigorously develop outdoor sports such as ice and snow sports, water sports and mountain sports in the regions with superior resource endowments, solid development foundations and enthusiasm, and strive to build around 100 high-quality outdoor sports destinations by 2030. "Relevant departments will jointly make plans and policies to boost mass sports events and activities, and to promote the integration of culture, sports and tourism. By guiding local governments to promote the in-depth integration of sports events and activities with intangible cultural heritage and folk customs, tourism and sightseeing, and cuisine, and innovating the publicity and promotion of activities, and enhancing the appeal and comprehensive value of events, we strive to promote culture and tourism through sports events," the spokeswoman said.
China to introduce policies to support mass sports events
