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SEOUL, South Korea, June 26, 2025 /PRNewswire/ -- Kolmar Korea, a leading global cosmetics ODM (Original Development Manufacturer), is ramping up its international skincare strategy with K-beauty products that spotlight "Uniquely Korean" natural ingredients. As the global trend of "ingredient-led beauty"—which prioritizes natural components and proven efficacy—continues to grow, Kolmar is winning over consumers worldwide with its innovative cleansers and facial masks.
The global market for cleansers and facial masks has recently seen rapid growth, fueled in part by short-form video platforms like TikTok. Notably, the "Korean skincare routine" has become a major beauty keyword, prompting consumer interest to expand beyond sun care into cleansing and masking products.
In response, Kolmar Korea is accelerating its global push by collaborating with brand partners to develop skincare products featuring natural Korean ingredients. A standout example is the Mung Bean pH-Balanced Cleansing Foam, co-developed with skincare brand Beplain. This product reimagines mung beans—used in Korea as a natural cleanser for over 1,000 years—with a low-irritation formula and powerful cleansing effects. With more than 10 million units sold, it has been well-received in markets including the U.S., France, China, and Vietnam, gaining international traction through organic social media buzz.
Kolmar is also advancing the development of natural mud-based facial masks. The Relief Mud Mask, created in partnership with natural mud cosmetics brand BRMUD, features over 30% Boryeong mud—sourced from one of the world's five largest tidal flats in Korea. It utilizes ultra-fine powder particles—1/40th the size of wheat flour—to gently yet effectively absorb impurities. Nicknamed the "Cardi B Mud Mask" after the American singer praised it on TikTok, the product is now sold in 11 countries, including at Costco stores in the U.S.
Driving these innovations is Kolmar Korea's industry-leading R&D capability. More than 30% of the company's workforce are researchers, and roughly 6% of annual sales are invested in R&D. The company's competitive edge is rooted in expertise built from collaborations with approximately 4,300 global clients.
Kolmar continues to pioneer the discovery of unique Korean cosmetic ingredients. Recently, it scientifically validated the anti-aging effects of Spiraea Salicifolia, publishing the findings in an international SCI-level journal, and secured the ingredient's listing in the International Cosmetic Ingredient Dictionary (ICID). Last year, the company identified the hair-loss prevention benefits of Sophora flavescens extract, a legume, and presented the research at an international academic conference, gaining widespread attention. Kolmar is also commercializing the scents of native Korean plants such as the Rose of Sharon and lotus to promote the sensory value of traditional Korean botanicals.
A Kolmar Korea spokesperson stated, "As global interest in K-beauty expands beyond sun care into holistic skincare, we're enhancing our market competitiveness by combining advanced technology with Korea's natural treasures. Through continuous R&D investment and innovation, we aim to lead the global skincare routine with uniquely Korean ingredients."
Media Contact
Kolmar Holdings
Jang-Woo Lee
jay.lee@kolmar.co.kr
Photo - https://mma.prnasia.com/media2/2719628/image.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2648166/Kolmar_Logo.jpg?p=medium600
SEOUL, South Korea, June 26, 2025 /PRNewswire/ -- Kolmar Korea, a leading global cosmetics ODM (Original Development Manufacturer), is ramping up its international skincare strategy with K-beauty products that spotlight "Uniquely Korean" natural ingredients. As the global trend of "ingredient-led beauty"—which prioritizes natural components and proven efficacy—continues to grow, Kolmar is winning over consumers worldwide with its innovative cleansers and facial masks.
The global market for cleansers and facial masks has recently seen rapid growth, fueled in part by short-form video platforms like TikTok. Notably, the "Korean skincare routine" has become a major beauty keyword, prompting consumer interest to expand beyond sun care into cleansing and masking products.
In response, Kolmar Korea is accelerating its global push by collaborating with brand partners to develop skincare products featuring natural Korean ingredients. A standout example is the Mung Bean pH-Balanced Cleansing Foam, co-developed with skincare brand Beplain. This product reimagines mung beans—used in Korea as a natural cleanser for over 1,000 years—with a low-irritation formula and powerful cleansing effects. With more than 10 million units sold, it has been well-received in markets including the U.S., France, China, and Vietnam, gaining international traction through organic social media buzz.
Kolmar is also advancing the development of natural mud-based facial masks. The Relief Mud Mask, created in partnership with natural mud cosmetics brand BRMUD, features over 30% Boryeong mud—sourced from one of the world's five largest tidal flats in Korea. It utilizes ultra-fine powder particles—1/40th the size of wheat flour—to gently yet effectively absorb impurities. Nicknamed the "Cardi B Mud Mask" after the American singer praised it on TikTok, the product is now sold in 11 countries, including at Costco stores in the U.S.
Driving these innovations is Kolmar Korea's industry-leading R&D capability. More than 30% of the company's workforce are researchers, and roughly 6% of annual sales are invested in R&D. The company's competitive edge is rooted in expertise built from collaborations with approximately 4,300 global clients.
Kolmar continues to pioneer the discovery of unique Korean cosmetic ingredients. Recently, it scientifically validated the anti-aging effects of Spiraea Salicifolia, publishing the findings in an international SCI-level journal, and secured the ingredient's listing in the International Cosmetic Ingredient Dictionary (ICID). Last year, the company identified the hair-loss prevention benefits of Sophora flavescens extract, a legume, and presented the research at an international academic conference, gaining widespread attention. Kolmar is also commercializing the scents of native Korean plants such as the Rose of Sharon and lotus to promote the sensory value of traditional Korean botanicals.
A Kolmar Korea spokesperson stated, "As global interest in K-beauty expands beyond sun care into holistic skincare, we're enhancing our market competitiveness by combining advanced technology with Korea's natural treasures. Through continuous R&D investment and innovation, we aim to lead the global skincare routine with uniquely Korean ingredients."
Media Contact
Kolmar Holdings
Jang-Woo Lee
jay.lee@kolmar.co.kr
Photo - https://mma.prnasia.com/media2/2719628/image.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2648166/Kolmar_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks
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Ronnen Armon to Retire
TYSONS CORNER, Va. and PETAH TIKVA, Israel, April 30, 2026 /PRNewswire/ -- Cellebrite DI Ltd. (Nasdaq: CLBT), a global leader in AI-powered Digital Investigative and Intelligence solutions, today announced the appointment of Shiven Ramji as President of Products and Technology. In this role, Ramji will lead the Company's product and technology organization, driving innovation and execution of Cellebrite's industry-leading Digital Investigative and Intelligence platform. Ramji will start on May 4, 2026 and succeed Ronnen Armon, who will be retiring in a few months after the transition is complete.
"We are thrilled to welcome Shiv to Cellebrite. Shiv's impressive track record, experience and expertise will be critical as we continue to accelerate the pace of AI adoption and innovation in our products to support our customers and deliver on our mission of protecting communities, nations and businesses," said Thomas E. Hogan, CEO of Cellebrite. "I would like to thank Ronnen Armon for his leadership and many significant contributions to Cellebrite's success over the last five years, including transforming the Company into an AI-first, market-leading public company. On behalf of the employees of Cellebrite, I want to wish Ronnen all the best as he enters this well-deserved chapter of his life."
Ramji brings a wealth of experience to Cellebrite and a track record of scaling high-growth technology companies and leading product and technology organizations through periods of significant growth and transition. He joins from Okta, where he served as President of Auth0, managing a $1 billion ARR business and overseeing its product, data, security and technology strategy and execution. Before Auth0 and Okta, Ramji served as the Senior Vice President of Product at DigitalOcean, and held leadership positions at global brands including Amazon, NBCUniversal, LiveIntent and The Nielsen Company.
"I am honored to join Cellebrite and lead a team that is dedicated to making a real difference in the world," said Shiven Ramji. "Cellebrite's commitment to innovation is fundamental to its inspiring mission. I look forward to working with the team to further enhance and broaden our product offerings, and empower our customers to make the world a safer place."
Ramji is an active angel investor and startup advisor, with a deep commitment to fostering entrepreneurship and innovation. He currently serves on the boards of Products That Count and Aiven.io.
References to Websites and Social Media Platforms
References to information included on, or accessible through, websites and social media platforms do not constitute incorporation by reference of the information contained at or available through such websites or social media platforms, and you should not consider such information to be part of this press release.
About Cellebrite
Cellebrite's (Nasdaq: CLBT) mission is to protect communities, nations and businesses as a global leader in digital investigative and intelligence solutions. We provide a comprehensive, integrated Digital Intelligence platform that enables our customers to unify their investigative lifecycle and manage digital evidence. The Cellebrite platform allows customers to accelerate nearly 3 million legally sanctioned investigations annually, enhance sovereign security, elevate operational efficacy and enable advanced mobile research and application security. Available via cloud, on-premises and hybrid deployments, Cellebrite's technology enables its customers around the globe to advance their missions, elevate public safety and safeguard data privacy. To learn more, visit us at www.cellebrite.com, https://investors.cellebrite.com/investors and find us on social media @Cellebrite.
Contacts:
Investor Relations
Andrew Kramer
Vice President, Investor Relations
investors@cellebrite.com
+1 973.206.7760
Media
Jackie Labrecque
Director of Content Strategy and Operations
Jackie.labrecque@cellebrite.com
+1 771.241.7010
Ronnen Armon to Retire
TYSONS CORNER, Va. and PETAH TIKVA, Israel, April 30, 2026 /PRNewswire/ -- Cellebrite DI Ltd. (Nasdaq: CLBT), a global leader in AI-powered Digital Investigative and Intelligence solutions, today announced the appointment of Shiven Ramji as President of Products and Technology. In this role, Ramji will lead the Company's product and technology organization, driving innovation and execution of Cellebrite's industry-leading Digital Investigative and Intelligence platform. Ramji will start on May 4, 2026 and succeed Ronnen Armon, who will be retiring in a few months after the transition is complete.
"We are thrilled to welcome Shiv to Cellebrite. Shiv's impressive track record, experience and expertise will be critical as we continue to accelerate the pace of AI adoption and innovation in our products to support our customers and deliver on our mission of protecting communities, nations and businesses," said Thomas E. Hogan, CEO of Cellebrite. "I would like to thank Ronnen Armon for his leadership and many significant contributions to Cellebrite's success over the last five years, including transforming the Company into an AI-first, market-leading public company. On behalf of the employees of Cellebrite, I want to wish Ronnen all the best as he enters this well-deserved chapter of his life."
Ramji brings a wealth of experience to Cellebrite and a track record of scaling high-growth technology companies and leading product and technology organizations through periods of significant growth and transition. He joins from Okta, where he served as President of Auth0, managing a $1 billion ARR business and overseeing its product, data, security and technology strategy and execution. Before Auth0 and Okta, Ramji served as the Senior Vice President of Product at DigitalOcean, and held leadership positions at global brands including Amazon, NBCUniversal, LiveIntent and The Nielsen Company.
"I am honored to join Cellebrite and lead a team that is dedicated to making a real difference in the world," said Shiven Ramji. "Cellebrite's commitment to innovation is fundamental to its inspiring mission. I look forward to working with the team to further enhance and broaden our product offerings, and empower our customers to make the world a safer place."
Ramji is an active angel investor and startup advisor, with a deep commitment to fostering entrepreneurship and innovation. He currently serves on the boards of Products That Count and Aiven.io.
References to Websites and Social Media Platforms
References to information included on, or accessible through, websites and social media platforms do not constitute incorporation by reference of the information contained at or available through such websites or social media platforms, and you should not consider such information to be part of this press release.
About Cellebrite
Cellebrite's (Nasdaq: CLBT) mission is to protect communities, nations and businesses as a global leader in digital investigative and intelligence solutions. We provide a comprehensive, integrated Digital Intelligence platform that enables our customers to unify their investigative lifecycle and manage digital evidence. The Cellebrite platform allows customers to accelerate nearly 3 million legally sanctioned investigations annually, enhance sovereign security, elevate operational efficacy and enable advanced mobile research and application security. Available via cloud, on-premises and hybrid deployments, Cellebrite's technology enables its customers around the globe to advance their missions, elevate public safety and safeguard data privacy. To learn more, visit us at www.cellebrite.com, https://investors.cellebrite.com/investors and find us on social media @Cellebrite.
Contacts:
Investor Relations
Andrew Kramer
Vice President, Investor Relations
investors@cellebrite.com
+1 973.206.7760
Media
Jackie Labrecque
Director of Content Strategy and Operations
Jackie.labrecque@cellebrite.com
+1 771.241.7010
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Former Okta President of Auth0, Shiven Ramji, to Join Cellebrite as President, Products and Technology
