5,000 sq ft Store features Hong Kong's only "Test Drive Track" for baby and pet strollers; celebrity‑trusted brands under one roof
Grand Opening Special! Check in to receive a travel organiser bag or pet toy ball
HONG KONG, April 30, 2026 /PRNewswire/ -- Hong Kong's trusted baby brand Jakewell will open its largest store to date — and fifth citywide — at AIRSIDE, Kai Tak on 8 May, spanning over 5,000 square feet. In addition to its signature collection of the finest baby products from around the globe, the new store introduces a dedicated "Pet Zone" for the first time, positioning itself as a one-stop parenting and pet outing experience in response to the evolving family structures and consumer needs in Hong Kong.
Hong Kong's trusted baby brand Jakewell will open its largest store to date—and fifth citywide—at AIRSIDE, Kai Tak, on 8 May. Spanning more than 5,000 square feet, the new store adds a dedicated Pet Zone for the first time, positioning Jakewell as a one‑stop destination for modern families with babies and pets, in step with evolving household needs in Hong Kong.
Breaking new ground: Hong Kong's first Pet Zone inside a baby store
Jakewell's first‑ever Pet Zone expands beyond the traditional baby and maternity format, offering pet strollers, pet car seats and pet rocker beds. The opening marks the debut of Hong Kong's first Baby × Pet hybrid concept store.
A brand spokesperson explained that the idea was inspired by real customer feedback: "Many parents head out with both their baby and their pet, and previously had to visit multiple stores to get everything they needed." As pet ownership in Hong Kong increasingly mirrors family dynamics, the concept of "human-pet harmony" has evolved from a lifestyle attitude into a tangible consumer demand — and Jakewell has chosen to lead the way.
Hong Kong's only "Test Drive Track" for real‑world stroller trials — Try Strollers on Cobblestone, Grass and More
Moving beyond the typical "look but don't touch" retail model, the store features a one‑of‑a‑kind Test Drive Track that simulates real street surfaces, including cobblestones and grass. Parents can test both baby strollers and pet strollers for suspension, handling and manoeuvrability before making a purchase.
The store also includes Hong Kong's largest Stokke brand experience zone, showcasing the full product line from the renowned Norwegian baby brand. Jakewell has long been trusted by celebrity and KOL parents in Hong Kong; the new flagship lets customers try first‑hand the products those families recommend.
Over 30 international brands — with several firsts for Hong Kong
The store brings together more than 30 brands from Europe, the United States and Asia, including Stokke, Doona, Joolz, Bugaboo, UPPAbaby and Micro. For the first time, Jakewell is also introducing Woom, Thule, WonderFold and Tavo to the Hong Kong market, giving local parents even more choice.
Grand‑opening giveaways — pets included
To celebrate the opening, Jakewell is offering two photo‑check‑in gifts. The whole family—including your fur babies—is welcome.
- Reward 1: Stokke Zone Check‑in Gift
Snap a photo at Hong Kong's largest Stokke brand experience zone to receive a complimentary travel organiser bag (valued at HK$198), perfect for keeping little‑one essentials tidy on the go. - Reward 2: Fur Baby Exclusive Check-in Gift
Visit the Pet Zone with your pet and take a photo to receive a complimentary pet ball toy—so fur baby can join the celebration too.
Kai Tak: a strategic location in a pet‑friendly community
Jakewell's choice of Kai Tak is no coincidence. As a major new development area, Kai Tak has seen a surge of move-ins in recent years, attracting a large number of young families. AIRSIDE itself has established a pet-friendly positioning, and the district is equipped with multiple public spaces that welcome pets — fostering an increasingly mature community atmosphere of "human-pet harmony."
Jakewell Retail Shop Details
| Airside | Olympian City |
| Address: Shops 503, AIRSIDE, Kai Tak | Address: Shop UG28, Olympian City 2, West Kowloon |
| Telephone: 3899-2009 | Telephone: 3899-2001 |
| Opening Hours: Monday - Sunday (11:00 - 20:00) | Opening Hours: Monday - Sunday (11:00 - 20:00) |
| |
| Harbour North 2 | Monterey Place |
| Address: Shop 117, Harbour North 2, Island East | Address: Shop G22B, Monterey Place, Tseung Kwan O |
| Telephone: 3899-2003 | Telephone: 3899-2006 |
| Opening Hours: Monday - Sunday (11:00 - 20:00) | Opening Hours: Monday - Sunday (11:00 - 20:00) |
| |
| The Wai | |
| Address: Shop 404, The Wai, Tai Wai | |
| Telephone: 3899 2008 | |
| Opening Hours: Monday - Sunday (11:00 - 20:00) | |
Airside
Olympian City
Address: Shops 503, AIRSIDE, Kai Tak
Address: Shop UG28, Olympian City 2, West Kowloon
Telephone: 3899-2009
Telephone: 3899-2001
Opening Hours: Monday - Sunday (11:00 - 20:00)
Opening Hours: Monday - Sunday (11:00 - 20:00)
Harbour North 2
Monterey Place
Address: Shop 117, Harbour North 2, Island East
Address: Shop G22B, Monterey Place, Tseung Kwan O
Telephone: 3899-2003
Telephone: 3899-2006
Opening Hours: Monday - Sunday (11:00 - 20:00)
Opening Hours: Monday - Sunday (11:00 - 20:00)
The Wai
Address: Shop 404, The Wai, Tai Wai
Telephone: 3899 2008
Opening Hours: Monday - Sunday (11:00 - 20:00)
Facebook: Jakewell HK
Instagram: @jakewell.hk
Website: https://www.jakewell.com.hk/
About Jakewell
Founded in 2013, Jakewell is guided by the philosophy of "Modern Parenting," curating a wide selection of renowned baby and children's brands. Its product range covers every stage of childhood — from newborn sleep essentials, nursery furniture and care products, to strollers, car safety seats and tricycles for outings, as well as tableware and toys for growing children — equipping Hong Kong families with the very best for their parenting journey. In response to the changing family landscape in Hong Kong, Jakewell expanded into the pet category in 2026, introducing pet strollers, car seats and lifestyle accessories for the first time. The brand is committed to creating a "one-stop parenting and pet outing experience," ensuring that every family member — fur babies included — receives all-round care.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
From babies to fur babies: Jakewell to open Hong Kong's first Baby × Pet hybrid concept store at AIRSIDE on 8 May
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S.Pellegrino puts meaningful connection at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton's unscripted conversation with lifelong friends
MILAN, April 30, 2026 /PRNewswire/ -- S.Pellegrino®, the iconic premium Italian sparkling water, today announced the launch of its new global brand activation, 'Dinner Dialogues,' featuring legendary driver Lewis Hamilton. S.Pellegrino has long been associated with table – and all the life affirming and memorable experiences that happen around it. For this new activation, S.Pellegrino has transformed its iconic bottle label into a series of thought provoking questions that spark conversation, connection and shared experiences—encouraging everyone to bring their best selves to the table.
To view the Multimedia News Release, please click:
https://www.multivu.com/s_pellegrino/9395751-en-dinner-dialogues-lewis-hamilton-and-friends-bring-to-the-table
At the heart of the Dinner Dialogues activation is a memorable dinner that reunites Lewis Hamilton and 3 of his lifelong friends. Full of shared stories and moments of connection, inspired by the questions posed by the brand.
"I've always loved spending time around the table with my friends and family, but with my schedule, it's not easy to find the time as often as I'd like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special," said Hamilton. "We reconnected over shared memories and even discovered a few new things about each other along the way. It's a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritise."
"There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That's S.Pellegrino's truest brand belief, and I'm thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in 'Dinner Dialogues'," said Elisa Gregori, Global Chief Growth Officer, Nestlé Waters and Premium Beverages. "Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table."
'Dinner Dialogues' is a captivating short documentary film of Lewis Hamilton engaging in an unscripted conversation with his closest childhood friends. Prompted by the very questions found on S.Pellegrino's new special edition bottles—like "what dream have you quietly kept alive"—their spontaneous exchanges, personal revelations, and never-before-heard stories show the power of S.Pellegrino to bring out the best in us and our connections, and inspire global audiences to engage in deeper, more meaningful experiences at the table.
The campaign film was directed by award-winning filmmaker Lana Wilson (produced by Capisco & Washington Square films) and developed by global creative agency Ogilvy. Lana Wilson: "For me, a great question cuts through the noise. It can move us past small talk and into something real - stories, memories, conversations that will stay with you forever. That's where connection really starts. That's what I want people to experience from the film."
Watch the full 'Dinner Dialogues' film here: https://www.youtube.com/watch?v=XoyvKfzfIak
S.Pellegrino will also host a series of real life, immersive 'Dinner Dialogue' experiences during the Miami Grand Prix weekend. The intimate dining experiences designed to bring people together around the table will take place in a specially crafted beachfront setting before moving on to Silverstone in July. S.Pellegrino will continue bringing its best to the table across major cultural events and branded experiences throughout the year, including at the Cannes Film Festival and S.Pellegrino's Young Chef Academy Competition events.
Consumers across global markets will also be able to participate in their own authentic 'Dinner Dialogues' experience by purchasing the limited edition S.Pellegrino bottles around the world across the rest of 2026.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Italian Sparkling Drinks are international trademarks of Sanpellegrino S.p.A., which is based in Milan, Italy. Distributed in over 150 countries through branches and distributors on all five continents, these products represent quality, excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Sanpellegrino, with its iconic products and a history of over 120 years is the leading company in Italy in the non-alcoholic beverage sector, offering a wide range of mineral waters, aperitifs, and soft drinks.
Sanpellegrino has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.
S.Pellegrino puts meaningful connection at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton's unscripted conversation with lifelong friends
MILAN, April 30, 2026 /PRNewswire/ -- S.Pellegrino®, the iconic premium Italian sparkling water, today announced the launch of its new global brand activation, 'Dinner Dialogues,' featuring legendary driver Lewis Hamilton. S.Pellegrino has long been associated with table – and all the life affirming and memorable experiences that happen around it. For this new activation, S.Pellegrino has transformed its iconic bottle label into a series of thought provoking questions that spark conversation, connection and shared experiences—encouraging everyone to bring their best selves to the table.
To view the Multimedia News Release, please click:
https://www.multivu.com/s_pellegrino/9395751-en-dinner-dialogues-lewis-hamilton-and-friends-bring-to-the-table
At the heart of the Dinner Dialogues activation is a memorable dinner that reunites Lewis Hamilton and 3 of his lifelong friends. Full of shared stories and moments of connection, inspired by the questions posed by the brand.
"I've always loved spending time around the table with my friends and family, but with my schedule, it's not easy to find the time as often as I'd like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special," said Hamilton. "We reconnected over shared memories and even discovered a few new things about each other along the way. It's a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritise."
"There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That's S.Pellegrino's truest brand belief, and I'm thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in 'Dinner Dialogues'," said Elisa Gregori, Global Chief Growth Officer, Nestlé Waters and Premium Beverages. "Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table."
'Dinner Dialogues' is a captivating short documentary film of Lewis Hamilton engaging in an unscripted conversation with his closest childhood friends. Prompted by the very questions found on S.Pellegrino's new special edition bottles—like "what dream have you quietly kept alive"—their spontaneous exchanges, personal revelations, and never-before-heard stories show the power of S.Pellegrino to bring out the best in us and our connections, and inspire global audiences to engage in deeper, more meaningful experiences at the table.
The campaign film was directed by award-winning filmmaker Lana Wilson (produced by Capisco & Washington Square films) and developed by global creative agency Ogilvy. Lana Wilson: "For me, a great question cuts through the noise. It can move us past small talk and into something real - stories, memories, conversations that will stay with you forever. That's where connection really starts. That's what I want people to experience from the film."
Watch the full 'Dinner Dialogues' film here: https://www.youtube.com/watch?v=XoyvKfzfIak
S.Pellegrino will also host a series of real life, immersive 'Dinner Dialogue' experiences during the Miami Grand Prix weekend. The intimate dining experiences designed to bring people together around the table will take place in a specially crafted beachfront setting before moving on to Silverstone in July. S.Pellegrino will continue bringing its best to the table across major cultural events and branded experiences throughout the year, including at the Cannes Film Festival and S.Pellegrino's Young Chef Academy Competition events.
Consumers across global markets will also be able to participate in their own authentic 'Dinner Dialogues' experience by purchasing the limited edition S.Pellegrino bottles around the world across the rest of 2026.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Italian Sparkling Drinks are international trademarks of Sanpellegrino S.p.A., which is based in Milan, Italy. Distributed in over 150 countries through branches and distributors on all five continents, these products represent quality, excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Sanpellegrino, with its iconic products and a history of over 120 years is the leading company in Italy in the non-alcoholic beverage sector, offering a wide range of mineral waters, aperitifs, and soft drinks.
Sanpellegrino has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
No Script, Just Stories: S.Pellegrino's 'Dinner Dialogues' Captures the Real, Genuine Bonds that Lewis Hamilton and His Friends Bring to the Table
