- Pleos Connect, a next-generation infotainment system, will launch in May as Hyundai Motor Group's first Software-Defined Vehicle (SDV) transition deliverable
- The system will debut on the Group's new vehicles later this year in Korea, followed by a phased global rollout
- By 2030, the Group aims to deploy Pleos Connect in approximately 20 million Hyundai, Kia and Genesis vehicles
SEOUL, South Korea, April 30, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) today unveiled Pleos Connect, a next-generation in-vehicle infotainment system designed to fundamentally transform the customer mobility experience.
As the first major step in the Group's transformation into a software-centric mobility leader, Pleos Connect is built on three core development pillars—intuitiveness, safety, and openness—to combine a mobile-friendly user environment with advanced artificial intelligence (AI), creating a highly scalable and intuitive platform. The system will receive continuous feature and performance enhancements via over-the-air (OTA) software updates.
The system will debut on the Group's new vehicles later this year in Korea. The Group aims to equip approximately 20 million Hyundai, Kia and Genesis vehicles with Pleos Connect by 2030, reinforcing its leadership in future mobility solutions.
The Pleos Connect cockpit features two main displays:
- Large Central Screen: A wide-view display divided into three main sections.
- The Driving Information Screen shows essential data including speed and warning lights, along with 3D graphics of surrounding objects and people.
- The App Screen is used for navigation, media and third-party applications.
- The Bottom Bar provides one-tap access to recently used or pinned apps.
- Slim Display: Positioned directly in front of the driver to keep the driver's focus forward, the display presents key information like speed, media and turn-by-turn directions directly in their line of sight.
Driver safety is enhanced through the physical buttons on the steering wheel and below the Large Central Screen, allowing quick access to key controls without using the touchscreen. In addition, a three‑finger gesture allows drivers to easily reposition app windows or instantly close unnecessary apps, supporting safer and more convenient interaction with in-vehicle applications.
At the heart of Pleos Connect is Gleo AI, an advanced voice assistant built on a large language model (LLM). The system is scheduled to be linked with a variety of application services, enabling customers to seamlessly use a wide range of app functions with voice commands alone.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom
SEOUL, South Korea, April 30, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) today unveiled Pleos Connect, a next-generation in-vehicle infotainment system designed to fundamentally transform the customer mobility experience.
As the first major step in the Group's transformation into a software-centric mobility leader, Pleos Connect is built on three core development pillars—intuitiveness, safety, and openness—to combine a mobile-friendly user environment with advanced artificial intelligence (AI), creating a highly scalable and intuitive platform. The system will receive continuous feature and performance enhancements via over-the-air (OTA) software updates.
The system will debut on the Group's new vehicles later this year in Korea. The Group aims to equip approximately 20 million Hyundai, Kia and Genesis vehicles with Pleos Connect by 2030, reinforcing its leadership in future mobility solutions.
The Pleos Connect cockpit features two main displays:
Driver safety is enhanced through the physical buttons on the steering wheel and below the Large Central Screen, allowing quick access to key controls without using the touchscreen. In addition, a three‑finger gesture allows drivers to easily reposition app windows or instantly close unnecessary apps, supporting safer and more convenient interaction with in-vehicle applications.
At the heart of Pleos Connect is Gleo AI, an advanced voice assistant built on a large language model (LLM). The system is scheduled to be linked with a variety of application services, enabling customers to seamlessly use a wide range of app functions with voice commands alone.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hyundai Motor Group Redefines In-Vehicle Experience with 'Pleos Connect' Next-Generation Infotainment System
Hyundai Motor Group Redefines In-Vehicle Experience with 'Pleos Connect' Next-Generation Infotainment System
- RGB MiniLED displays take center stage at the World Premiere of the movie in New York, showcasing the live stream for guests and fans in Times Square
- Design-forward Hisense displays featured inside the iconic Runway offices in the film
QINGDAO, China, April 30, 2026 /PRNewswire/ -- Hisense, a leading brand in TV displays, redefines the intersection of innovation and aesthetics through a landmark collaboration with 20th Century Studios' The Devil Wears Prada 2, in theaters May 1st. This campaign brings Hisense's pioneering RGB MiniLED display technology into the heart of the fashion and cultural world, marking a new step in expanding the role of advanced displays.
This strategic collaboration came to life at The Devil Wears Prada 2 World Premiere, where Hisense RGB TVs were integrated into a high‑profile global red‑carpet setting defined by visual storytelling and global cultural attention. This premiere activation demonstrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design are paramount.
At the core of this campaign is Hisense's latest RGB MiniLED evolution, which not only enhances color accuracy, brightness precision, and contrast depth, but also enables displays to meet the demands of more visually sophisticated, design-conscious spaces.
As screens become part of broader aesthetic experiences, Hisense is positioning its TVs as more than entertainment devices—transforming them into design-forward elements within contemporary culture. Hisense TV screens are featured within the new film, inside the iconic Runway offices, reinforcing the brand's presence within one of the most recognizable spaces in fashion and cinema. The move into fashion and cultural contexts reflects a wider shift in how display technology is perceived and applied.
Alongside this, Hisense continues to accelerate the rollout of its latest product lineup, including the new UR9 series, designed to bring flagship-level picture performance to a broader audience. By extending RGB MiniLED into fashion and cultural arenas, Hisense is redefining the role of television—bridging technology, design, and modern lifestyle in new and unexpected ways.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios' "The Devil Wears Prada 2," the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
QINGDAO, China, April 30, 2026 /PRNewswire/ -- Hisense, a leading brand in TV displays, redefines the intersection of innovation and aesthetics through a landmark collaboration with 20th Century Studios' The Devil Wears Prada 2, in theaters May 1st. This campaign brings Hisense's pioneering RGB MiniLED display technology into the heart of the fashion and cultural world, marking a new step in expanding the role of advanced displays.
This strategic collaboration came to life at The Devil Wears Prada 2 World Premiere, where Hisense RGB TVs were integrated into a high‑profile global red‑carpet setting defined by visual storytelling and global cultural attention. This premiere activation demonstrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design are paramount.
At the core of this campaign is Hisense's latest RGB MiniLED evolution, which not only enhances color accuracy, brightness precision, and contrast depth, but also enables displays to meet the demands of more visually sophisticated, design-conscious spaces.
As screens become part of broader aesthetic experiences, Hisense is positioning its TVs as more than entertainment devices—transforming them into design-forward elements within contemporary culture. Hisense TV screens are featured within the new film, inside the iconic Runway offices, reinforcing the brand's presence within one of the most recognizable spaces in fashion and cinema. The move into fashion and cultural contexts reflects a wider shift in how display technology is perceived and applied.
Alongside this, Hisense continues to accelerate the rollout of its latest product lineup, including the new UR9 series, designed to bring flagship-level picture performance to a broader audience. By extending RGB MiniLED into fashion and cultural arenas, Hisense is redefining the role of television—bridging technology, design, and modern lifestyle in new and unexpected ways.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios' "The Devil Wears Prada 2," the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hisense Elevates Fashion and Culture with Iconic Campaign in Celebration of The Devil Wears Prada 2 in Theaters May 1
