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MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98

Business

MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98
Business

Business

MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98

2025-06-27 19:54 Last Updated At:20:15

HONG KONG, June 27, 2025 /PRNewswire/ -- Following a successful first collaboration in August 2024, innovative peripheral brand MCHOSE and global tech review powerhouse Unbox Therapy (UT) are proud to announce the launch of their first co-branded keyboard, the UT98 Mechanical Keyboard, debuting on Kickstarter on July 17, 2025.

The partnership began when Lewis received a sample of the MCHOSE GX87 keyboard last August. Impressed by its soft, bouncy typing experience, he featured it in a review video. The response was overwhelming—over 5 million views across platforms and widespread user praise.

Among the praise, some viewers also highlighted a key improvement area: the audible keystroke sound of the GX87 could be distracting in quieter environments like offices, libraries, or shared workspaces. In response, MCHOSE and UT set out to create a new keyboard that would retain the GX87's tactile excellence—but make it quieter.

After months of co-development and refinement, the UT98 keyboard is ready for launch. It comes with two switch options for different preferences.

  • Silent Peach V3 Switch – Ultra-quiet for a noise-free experience, ideal for shared spaces and professional use.
  • Icy Creamsicle Switch – A most popular switch from MCHOSE keyboards, known for its buttery smooth and creamy feel.

Beyond expected premium essentials like Gasket Mount, Hot-Swappable Switch, and N-Key Rollover, the UT98 features an aluminum knob for smooth audio control, including one-press mute/unmute. It also offers a one-click calculator key (for Windows only) to launch your calculator instantly for boosting productivity.

Design with the Unbox Therapy DNA

Visually, the UT98 is a tribute to the Unbox Therapy brand. After several iterations and design refinements, the final keyboard features keycap legends in the same typeface as the Unbox Therapy logo, ensuring a sleek, unified aesthetic. The keyboard comes in two colorways:

  • Classic Therapy – A sleek black-and-white colorway that embodies modern minimalism, inspired by the timeless contrast of a panda.
  • Retro Therapy – A bold design featuring Unbox Therapy's signature orange, echoing the channel's iconic visual identity.

To complement the keyboard and deliver a full Unbox Therapy experience, MCHOSE has also developed a matching co-branded wrist rest and mouse pad, both infused with distinctive Unbox Therapy design elements.

Kickstarter Launch & Early Access Offer

The UT98 officially launches on Kickstarter on July 17, 2025. From June 16 to July 16, early backers can reserve exclusive VIP perks for just $2—and unlock discounts of up to 36% when the campaign goes live. Don't miss your shot to be part of something big. Explore the pre-launch page: https://www.mchose.store/pages/keyboard-ut98

About MCHOSE
MCHOSE is an emerging peripheral brand dedicated to crafting keyboards that balance cutting-edge functionality with comfort and creativity.

About Unbox Therapy
With over 24 million subscribers, Unbox Therapy is one of the world's leading tech review channels. Hosted by Lewis Hilsenteger, the channel showcases the latest and most exciting tech gadgets—from groundbreaking innovations to everyday essentials.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98

MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98

MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98

MCHOSE and Unbox Therapy Launch Their First Co-Brand Silent Mechanical Keyboard UT98

SHANGHAI, Jan. 15, 2026 /PRNewswire/ -- HOTELEX Shanghai 2026 will take place from 30th March to 2nd April 2026, offering global hospitality and foodservice suppliers a direct gateway to China and the wider Asian market. Building on the record-breaking success of the 2025 edition, the exhibition will return with expanded scale, stronger international buyer engagement, and enhanced commercial value. With over 3,500 exhibitors, 12,000 overseas buyers, and a fully integrated industry ecosystem, HOTELEX Shanghai 2026 provides a high-impact platform for sourcing, partnerships, and long-term market expansion.

HOTELEX Shanghai 2025 welcomed a record 284,581 professional visitors, including a 34.2% increase in international buyers. Exhibitors reported a 37% rise in qualified leads and a 23% increase in on-site transactions, demonstrating the exhibition's effectiveness as a high-performance sourcing and business platform. Building on this success, the 34ᵗʰ edition in 2026 will offer expanded exhibition space, deeper international participation, and increased opportunities for global decision-makers, distributors, and strategic partners.

Covering 400,000 square meters, the exhibition will host more than 3,500 leading domestic and international suppliers across key sectors including Kitchen Equipment, Coffee & Tea, Catering Ingredients, Beverages, and Baking Supplies. This fully integrated ecosystem supports end-to-end sourcing, innovation, and cross-border collaboration.

HOTELEX's competitive advantage lies in its comprehensive industry coverage. By integrating resources across hospitality, catering, cultural tourism, retail, logistics, and health sectors, the exhibition drives value-chain synergies and reflects the evolving structure of the modern hospitality economy. Its distinctive "tourism–catering–hotel joint exhibition" model offers a holistic showcase spanning food, accommodation, travel, shopping, and leisure.

Leveraging a shared pool of over 100,000 professional buyers from HOTELEX and FHC, exhibitors gain extended brand exposure through official digital platforms and global social media channels including LinkedIn, YouTube, Facebook, and TikTok, as well as partnerships with authoritative industry media. Booths are limited – reserve yours early to secure prime exhibition space and maximize business opportunities. Positioned as a strategic gateway, HOTELEX Shanghai 2026 empowers global companies to grow their presence in China and accelerate expansion across Asia's hospitality and foodservice markets.

Pre-registration: https://www.hotelex.cn/en/shanghai

Contact Us
Booth Inquiry:
Jason Jin
Tel: +86 21 3339 2197
Junyan.Jin@imsinoexpo.com

Media & Visitor Consulting:
Lizzy Chen
Tel: +86 21 3339 2566
Lizzy.chen@imsinoexpo.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Maximize Your Business Growth in Asia's Hospitality & Foodservice Market at HOTELEX 2026

Maximize Your Business Growth in Asia's Hospitality & Foodservice Market at HOTELEX 2026

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