LOS ANGELES--(BUSINESS WIRE)--Jul 1, 2025--
As Brazilian enterprises, government institutions, and infrastructure providers work to meet Lei Geral de Proteção de Dados (LGPD) requirements, Resecurity ®, a U.S.-based global leader in cybersecurity and threat intelligence, is expanding its operations in Brazil. The company's mission is to help accelerate LGPD compliance while strengthening cyber resilience across the region.
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Failure to comply with LGPD can result in administrative sanctions by Brazil’s data protection authority (ANPD), including fines of up to 2% of a company’s revenue in Brazil, capped at R$50 million per infraction. In addition to regulatory risks, Brazil continues to experience high levels of cybercrime, including data breaches and ransomware attacks. This makes compliance with LGPD not only a legal issue but also a fundamental cybersecurity concern.
Resecurity’s Strategic Contribution to LGPD Compliance
Resecurity’s expansion into Brazil brings advanced cybersecurity and compliance technologies designed to support organizations in aligning with LGPD. The company offers a comprehensive suite of services tailored to the core principles of data protection and privacy.
Resecurity’s data cyber threat intelligence platform continuously scans the surface, deep, and dark web to detect compromised personal information. This includes leaked customer records, credentials, or sensitive employee data. Organizations can identify potential violations early, mitigate reputational harm, and prevent identity theft or financial fraud.
The platform integrates artificial intelligence (AI) to automate regulatory workflows. This includes risk scoring, compliance checklists, incident logging, and report generation. Automation reduces human error and accelerates the path to full LGPD compliance.
Local Leadership: Luiz Cota Joins as Territory Manager in Brazil
To support its regional strategy, Resecurity has appointed Luiz Cota as Territory Manager for Brazil. With over 30 years of experience in cybersecurity and information technology, Luiz brings deep domain expertise and a proven track record of delivering value to clients across Latin America.
He previously held leadership roles at companies including Cisco, IronPort, SurfControl, Fidelis, and Offensive Security. In addition, Luiz founded Brazil’s first cyber-insurance brokerage and has advised numerous startups on cybersecurity and risk mitigation.
“ Brazilian organizations are facing increasing pressure to comply with LGPD and protect sensitive data in a fast-evolving threat environment. Resecurity brings proven expertise in threat intelligence, risk management, and compliance automation, capabilities that are urgently needed in our region. I’m excited to help local businesses and public institutions strengthen their cyber resilience and take a proactive stance against emerging threats.” — Luiz Cota, Territory Manager, Brazil at Resecurity.
A Long-Term Commitment to Data Protection in Brazil
Resecurity’s entrance into the Brazilian market represents more than just commercial expansion. It reflects a long-term commitment to supporting Brazil’s digital growth through privacy, security, and innovation.
By delivering cutting-edge threat intelligence and compliance automation, combined with on-the-ground expertise, Resecurity empowers organizations to confidently meet LGPD standards. In doing so, it helps build a safer, more trusted digital future for individuals, companies, and the public sector in Brazil.
As Brazil continues to strengthen its position as a regional tech leader, Resecurity is proud to contribute to the country’s data protection ecosystem and support its mission to protect citizens' rights in the digital age.
About Resecurity
Resecurity® is a cybersecurity company that delivers a unified endpoint protection, fraud prevention, risk management, and cyber threat intelligence platform. Known for providing best-of-breed data-driven intelligence solutions, Resecurity's services and platforms focus on early-warning identification of data breaches and comprehensive protection against cybersecurity risks. Founded in 2016, it has been globally recognized as one of the world's most innovative cybersecurity companies with the sole mission of enabling organizations to combat cyber threats regardless of how sophisticated they are. Most recently, by Inc. Magazine, Resecurity was named one of the Top 10 fastest-growing private cybersecurity companies in Los Angeles, California. As a member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, FS-ISAC, and the American Chamber of Commerce in Saudi Arabia (AmChamKSA), Singapore (AmChamSG), Korea (AmChamKorea), Mexico (AmChamMX), Thailand (AmChamThailand), and UAE (AmChamDubai). To learn more about Resecurity, visit https://resecurity.com.
Resecurity to Accelerate LGPD Compliance in Brazil
LONDON & BARCELONA, Spain--(BUSINESS WIRE)--Mar 19, 2026--
The traditional holding company model that has shaped global marketing for decades is facing increasing pressure as capital markets, consolidation activity, and client demands point to a need for structural change.
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The marketing industry is searching for a new model. The question is no longer whether agencies need to change, but which ones were built for this shift from the start.
Keenfolks, the Integrative AI® partner built natively for the Age of Intelligence, today announces the launch of KEENFOLKS X_ — a new global AI-native marketing network designed to help organizations move beyond fragmented services and toward intelligent systems, scalable solutions, and measurable transformation.
The network is built on K OS_, Keenfolks’ proprietary marketing operating system, which connects intelligence, data, automation, and execution into reusable marketing systems.
The objective is clear: to help organisations move beyond fragmented agency delivery and build scalable marketing capabilities powered by AI.
The Industry Shift
Over the past decade, marketing organisations have accumulated increasingly complex technology stacks, fragmented agency ecosystems, and disconnected data environments. While these structures worked in a campaign-driven era, they struggle to operate effectively in a world where marketing performance is increasingly shaped by:
In this environment, competitive advantage comes not from isolated campaigns, but from integrated marketing systems that learn and improve over time. KEENFOLKS X_ was designed specifically to build and operate those systems.
“The industry is looking for a new model, but for us this is not a future idea — it is an operating reality. KEENFOLKS X_ is how we scale an AI-native way of working that enterprise brands already trust: connecting intelligence, platforms, workflows, and experiences into systems that perform, learn, and compound value over time. We believe the next era will belong to partners who do more than deliver campaigns — they help build the intelligent systems and growth engines behind modern marketing.”
— Miguel Machado, CEO and Co-Founder, Keenfolks
The Platform: K OS_
At the core of the model is K OS_, Keenfolks’ AI-native marketing operating system. The platform connects four foundational layers:
Together, these layers transform marketing from a collection of services into a continuously improving operational system.
From Services to Systems
Keenfolks has spent the past several years helping enterprise organisations build these systems.
One example is Diageo’s “What’s Your Cocktail” platform, an AI-driven personalisation engine that analysed behaviour across 51 million consumers in the US and UK. The system delivered cocktail recommendations at key decision points, generating engagement rates more than 4X the industry benchmark. More importantly, the system continues to learn and improve over time. KEENFOLKS X_ extends this approach globally.
The Economic Model
The network introduces a new commercial structure that moves beyond traditional agency economics.
KEENFOLKS X_ operates through three engagement models:
This approach allows Keenfolks and its partners to participate in long-term value creation rather than short-term project delivery.
Network Expansion
Founded in Barcelona and with offices in London, New York, and Mexico City, Keenfolks currently delivery activity across 50+ markets. The launch of KEENFOLKS X_ marks the beginning of the company’s next phase of growth.
Over the coming months, Keenfolks will begin confirming strategic partners across key markets and expanding the network’s global delivery capabilities. The company is also exploring venture funding to accelerate the development of new AI-driven marketing infrastructure and solutions.
About KEENFOLKS X_
KEENFOLKS X_ is Keenfolks' global AI-native marketing network for the Age of Intelligence. Built on K OS_, it connects intelligence, platforms, workflows, and experiences into reusable intelligent systems and scalable solutions that help organisations move beyond fragmented marketing delivery. Through this model, Keenfolks combines transformation services, solution building, venture co-creation, and selected risk-share structures to create more durable and measurable value for clients.
About Keenfolks
Keenfolks is the Integrative AI® partner built for the Age of Intelligence. Founded in Barcelona, with offices in London, New York, and Mexico City and delivery activity across 50+ countries, Keenfolks helps global brands evolve their marketing practice through intelligent systems that connect strategy, data, technology, media, CRM, and creative execution. Clients include Coca-Cola, Diageo, Kellanova, Reckitt, Mars, Nestlé, and Merck-MSD.
About Miguel Machado
Miguel Machado is the CEO and Co-Founder of Keenfolks and Og.ai. He has led AI-driven marketing transformation for global brands including Coca-Cola, Diageo, Mars, Reckitt, Merck-MSD, and Nestlé. A frequent keynote speaker and host of the AI Marketing Transformation Podcast, he focuses on building practical frameworks that connect strategy, technology, data, and human capability for the Age of Intelligence.
Miguel Machado, CEO and Co-Founder, Keenfolks
