SCENTMATIC's AI "KAORIUM" Debuts at THAMEEN Fragrance Launch in London's Selfridges

LONDON--(BUSINESS WIRE)--Jul 4, 2025--

SCENTMATIC Inc., a leader in scent digitalization, introduced its AI-powered scent-to-language system, KAORIUM, at the THAMEEN Fragrance new product launch event. This pivotal event took place from June 5 to 11, 2025, at Selfridges department store in London, UK.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250703662207/en/

Global Expansion: KAORIUM Establishes UK Presence

Europe leads the global fragrance market, with the UK projected to reach US$2.82 billion by 2033. Recognizing this, SCENTMATIC is rapidly expanding its international footprint. In May 2024, SCENTMATIC established its overseas subsidiary, KAORIUM, in London, appointing industry expert Ben Yanoushek as CEO. Official UK operations commenced on February 1, 2025, with the launch of its dedicated website: www.kaorium.com.

KAORIUM Trialed at "Florentine Diamond" Launch Event

The "Florentine Diamond" launch event for luxury brand THAMEEN Fragrance served as the initial trial for KAORIUM. Held in a prestigious section of Selfridges' beauty hall, the event attracted many visitors. On the opening day, a special breakfast event for industry professionals and influencers at Selfridges' "Brasserie of Light" allowed guests to experience KAORIUM firsthand through individual sessions.
SCENTMATIC remains dedicated to showcasing KAORIUM's innovative ability to blend scent and language, enhancing sensory experiences both domestically and internationally.

About THAMEEN Fragrance

THAMEEN, a UK-based niche fragrance brand, translates to "precious" in Arabic. Inspired by rare jewels, it crafts exquisite, long-lasting Extrait de Parfums using carefully selected, high-quality ingredients.

What is "KAORIUM"?

KAORIUM is SCENTMATIC's AI system that mutually translates between scent and language. It visualizes elusive scent impressions with words and identifies scents linked to specific words. This unique experience activates both brain hemispheres, unlocking new sensitivities. KAORIUM's potential spans fragrance, education, dining, and purchasing, creating diverse business opportunities.

SCENTMATIC Inc.

Established in 2019, SCENTMATIC is a business design collective focused on "digitalizing olfaction." Through scent and language, it aims to evolve human sensibility and innovate various industries by adding emotional value to experiences.

Representative: Toshiharu Kurisu
Representative Director Location: 3F, 4-22-7 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
URL: https://scentmatic.co.jp

Exterior of Selfridges

State of exhibition

LOS ANGELES (AP) — Giannis Antetokounmpo blocked a shot by LeBron James and stole the ball from him on consecutive possessions in the final minute, and the Milwaukee Bucks blew a fourth-quarter lead before rallying for a 105-101 victory over the Los Angeles Lakers on Friday night.

Kevin Porter Jr. scored 22 points, and he hit two free throws to break a tie after Antetokounmpo blocked a driving layup attempt by James with 39 seconds left.

Antetokounmpo then knocked the ball out of James' hands from behind with 2 seconds left, and Porter hit two more free throws to seal Milwaukee's fifth win in seven games — its first over a team with a winning record since Dec. 11. Antetokounmpo finished with 21 points in his lowest-scoring effort since returning from his right calf strain.

Luka Doncic had 24 points and nine assists on 8-of-25 shooting for the Lakers. He had his lowest-scoring performance since Christmas, and he fouled out on Porter's 3-point attempt with 16.2 seconds to play.

James had 26 points, 10 assists and nine rebounds, but Antetokoumpo got the best of the top scorer in NBA history at crunch time. Los Angeles has lost six of 10.

Milwaukee surged to a double-digit lead in the first half even with Antetokounmpo on a minutes restriction in his injury return. Doncic scored 12 points in the third quarter but also committed four fouls in the period, including his fifth of the game.

Los Angeles abruptly erased its deficit by going on a 17-4 run to open the fourth, with James putting the Lakers ahead when he stole the ball from Antetokounmpo for a layup with 6:02 left. Milwaukee missed nine of its first 12 shots in the period, but Porter's layup tied it with two minutes left.

Lakers starters Austin Reaves and Rui Hachimura remain sidelined by injury, but Hachimura (calf) might return early next week from his six-game absence, coach JJ Redick said.

Bucks: At Denver on Sunday.

Lakers: At Sacramento on Monday.

AP NBA: https://apnews.com/NBA

Los Angeles Lakers guard Marcus Smart, left, tries to shoot as Milwaukee Bucks guard Gary Trent Jr. defends during the first half of an NBA basketball game Friday, Jan. 9, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

Los Angeles Lakers guard Luka Doncic, left, and Milwaukee Bucks guard Kevin Porter Jr. go after a loose ball during the first half of an NBA basketball game Friday, Jan. 9, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)