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Swiss village cashes in as tourists pay to visit dock featured in hit K-drama 'Crash Landing On You'

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Swiss village cashes in as tourists pay to visit dock featured in hit K-drama 'Crash Landing On You'
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Swiss village cashes in as tourists pay to visit dock featured in hit K-drama 'Crash Landing On You'

2025-07-08 17:18 Last Updated At:17:20

GENEVA (AP) — A Swiss village has cashed in on a pay-for-entry turnstile used by avid tourists who flock each day to a lakeside dock featured in the hit South Korean Netflix series “Crash Landing On You,” often to snap souvenir photos.

Local leaders in Iseltwald and tourism officials insist the village's 406 inhabitants aren’t getting rich off the influx of visitors, who pay 5 Swiss francs ($6.30) to access the dock. In 2024, entries brought in nearly 245,000 francs ($307,000), while a one-franc public pay toilet collected about 58,000 francs more, said village clerk Gabriela Blatter.

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Korean visitors get on the pier at Lake Brienz after paying 5 Swiss Francs in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors get on the pier at Lake Brienz after paying 5 Swiss Francs in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors pay 5 Swiss Francs to get on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors pay 5 Swiss Francs to get on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures at the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures at the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Proceeds have gone mostly to garbage disposal, restroom cleaning, additional work hours and custodial staff hires, she said.

Titia Weiland, manager of the Bönigen-Iseltwald Tourism agency, said the funds go right back to village upkeep: “It’s not correct to read it as ‘the community gets rich’,” alluding to some comments along those lines in the media and online.

The village, situated along a small peninsula that juts out into Lake Brienz, features majestic views of Alpine peaks over the water.

An episode in early 2020 of the cross-border Korean love story spotlighted the dock as a romantic getaway. That sparked online hype among fans of the series across Asia and beyond, which hasn’t let up, fueling the rush of tourism to Iseltwald.

The continued influx has exposed growing pains for the Swiss village, like those faced by other tourist hotspots that get too much of a good thing.

Part of the problem is infrastructure: Iseltwald has three hotels and four restaurants, not enough for about 1,000 visitors who arrive by tour bus, public bus and car each day on average, according to Blatter. The village is revamping a parking lot to help cope with the strain, and the only village store now operates 7 days a week. Previously, it was open Monday to Friday.

“There were always tourists in Iseltwald. We are happy with them. The problem is that the tourists don’t understand what’s private and what’s public," Blatter said, adding that some traipse through private yards and gardens. “They go everywhere.”

For months, fans of the series could visit the dock for free until the turnstile was put up in 2023 to help offset costs incurred by the local government.

Not long ago, Weiland said, “we were wishing for more tourists in Iseltwald: In some ways, we are thankful ... but it can be extreme.” Villagers who hosted the crews for on-site filming at the dock had no idea the series would become such a runaway success, she said.

The village has a website devoted to the “filming location" of the series that lists transportation options and entreats visitors to respect the dock, refrain from littering, and consider the “quiet atmosphere of this authentic Swiss village” by keeping noise down and avoiding private property.

“Enjoy your stay in beautiful Iseltwald and take with you memories to your home country!” the site says.

Korean visitors get on the pier at Lake Brienz after paying 5 Swiss Francs in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors get on the pier at Lake Brienz after paying 5 Swiss Francs in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors pay 5 Swiss Francs to get on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors pay 5 Swiss Francs to get on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures at the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

Korean visitors take pictures at the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023. (Peter Klaunzer/Keystone via AP)

LOS ANGELES (AP) — Giannis Antetokounmpo blocked a shot by LeBron James and stole the ball from him on consecutive possessions in the final minute, and the Milwaukee Bucks blew a fourth-quarter lead before rallying for a 105-101 victory over the Los Angeles Lakers on Friday night.

Kevin Porter Jr. scored 22 points, and he hit two free throws to break a tie after Antetokounmpo blocked a driving layup attempt by James with 39 seconds left.

Antetokounmpo then knocked the ball out of James' hands from behind with 2 seconds left, and Porter hit two more free throws to seal Milwaukee's fifth win in seven games — its first over a team with a winning record since Dec. 11. Antetokounmpo finished with 21 points in his lowest-scoring effort since returning from his right calf strain.

Luka Doncic had 24 points and nine assists on 8-of-25 shooting for the Lakers. He had his lowest-scoring performance since Christmas, and he fouled out on Porter's 3-point attempt with 16.2 seconds to play.

James had 26 points, 10 assists and nine rebounds, but Antetokoumpo got the best of the top scorer in NBA history at crunch time. Los Angeles has lost six of 10.

Milwaukee surged to a double-digit lead in the first half even with Antetokounmpo on a minutes restriction in his injury return. Doncic scored 12 points in the third quarter but also committed four fouls in the period, including his fifth of the game.

Los Angeles abruptly erased its deficit by going on a 17-4 run to open the fourth, with James putting the Lakers ahead when he stole the ball from Antetokounmpo for a layup with 6:02 left. Milwaukee missed nine of its first 12 shots in the period, but Porter's layup tied it with two minutes left.

Lakers starters Austin Reaves and Rui Hachimura remain sidelined by injury, but Hachimura (calf) might return early next week from his six-game absence, coach JJ Redick said.

Bucks: At Denver on Sunday.

Lakers: At Sacramento on Monday.

AP NBA: https://apnews.com/NBA

Los Angeles Lakers guard Marcus Smart, left, tries to shoot as Milwaukee Bucks guard Gary Trent Jr. defends during the first half of an NBA basketball game Friday, Jan. 9, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

Los Angeles Lakers guard Marcus Smart, left, tries to shoot as Milwaukee Bucks guard Gary Trent Jr. defends during the first half of an NBA basketball game Friday, Jan. 9, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

Los Angeles Lakers guard Luka Doncic, left, and Milwaukee Bucks guard Kevin Porter Jr. go after a loose ball during the first half of an NBA basketball game Friday, Jan. 9, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

Los Angeles Lakers guard Luka Doncic, left, and Milwaukee Bucks guard Kevin Porter Jr. go after a loose ball during the first half of an NBA basketball game Friday, Jan. 9, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

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