MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia

MELBOURNE, Australia, July 14, 2025 /PRNewswire/ -- On July 5, global lifestyle brand MINISO celebrated the grand opening of its first flagship store in Melbourne, marking the largest MINISO store in the city to date. The opening is the latest milestone in MINISO's ongoing expansion in the Australian market as the brand continues to bring more joy to everyday moments with its diverse selection of products and signature collaborations with the world's best-loved character IPs.

MINISO Injects New Energy into Major Melbourne Shopping Hub

Spanning over 500 square meters, the new flagship store is located on Level 2 of Highpoint Shopping Centre - one of Melbourne's most popular retail destinations. Positioned near the food court, the store benefits from strong foot traffic and a vibrant shopping environment, enabling it to seamlessly integrate into the lives of local shoppers. Inside the store, customers can discover a wide range of products across categories including plush toys, stationery, beauty, lifestyle essentials, and electronic accessories designed to meet practical needs and sparks moments of everyday joy.

Among the large selection of products available, the Melbourne flagship features the debut of a curated portfolio of MINISO's most popular IP collaborations. Leading the launch is the signature MINISO vinyl plush series featuring the likes of MINISO's Disney collections, the new Stitch series (first launched in Australia in June), Winnie the Pooh Naughty Party, and Mickey Fun Crash collections, as well as the Highpoint-exclusive Ufufy Fruit Collection. Highly collectible, easy to carry anywhere, and emotionally comforting, these signature vinyl plush figures are the perfect mini mates for bringing little moments of joy into any daily routine.

Grand Opening Celebrations Bring Joy and Energy to Highpoint

To mark the opening, MINISO hosted a series of exciting opening-day celebrations at the store, with special appearances from popular Australian celebrity Tahan Lew-Fatt. Fans and shoppers were invited to join the festivities, capture memorable moments, and explore the immersive store experience. The event included live performances from dance groups and promotional activities including gifts, a store-wide discount, and exclusive giveaways for guests who shared their experiences on social media.

MINISO Continues Australian Expansion with New Store Openings and Products

The new Melbourne flagship store is the tenth MINISO store to open in Australia since late March this year. With plans to open more new stores in 2025 and the years ahead, the company is rapidly expanding its presence in the market. The Melbourne flagship is a key part of MINISO's strategy to strengthen its presence in Australia, underlining its strong commitment to the local market and to creating more moments of joy for consumers through design-led products, immersive retail experiences, and globally loved IP collaborations.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia

MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia

MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia

MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia

DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.

The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.

All Paths Lead to Rewards

To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences: 

• Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
• Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
• Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.

Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:

• Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
• Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
• Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops

Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.

Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha

#Bybit / #CryptoArk / #IMakeIt  

About Bybit

Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

DUBAI, UAE, Jan. 2, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is pleased to announce its New Year Edition Daily Treasure Hunt, an exclusive six-week rewards program powering traders to build early momentum heading into 2026.

The New Year special edition Bybit Daily Treasure Hunt comes with early registration and an extended timeline tiding users over from December 30, 2025 all the way to February 9, 2026. A series of highlights spans daily trading tasks to earn points, unlimited daily draws, and grand prizes including BTC, and Bybit VIP Trial Passes.

All Paths Lead to Rewards

To start earning points, eligible Bybit users may register for the event and pick a rewards path based on their trading styles and preferences: 

• Building Daily Trading Momentum: Traders can earn points through completing daily tasks, starting with trades as small as 10 USDT, with extra rewards for consistency by achieving consecutive trading days.
• Exploring Bybit for More Points: Engaging with Bybit's product ecosystem and platform features for extra points.
• Alpha Quests: Embarking on limited-time alpha missions and complete special missions featuring new Bybit products for accelerated point accumulation.

Throughout a treasure-hunting season full of surprises for Bybit's versatile traders, the points earned will convert to tangible value through various reward mechanisms:

• Unlimited Scratch Cards: 50 points per draw with no daily limits from a pool of 1,000,000 cards
• Hot Token Rewards: Access to a curated New Year prize pool featuring trending tokens
• Elite Rewards: High-value rewards including BTC, VIP Trial Passes, and Hot Token airdrops

Getting a headstart in 2026 stands to be both rewarding and fun for traders at Bybit. The special-edition Daily Treasure Hunt aspires to ring in a winning year for Bybit users as they explore the digital asset class and level up their trading skills.

Terms and conditions apply. For details on eligibility and potential restrictions, users may visit: [New Year Edition] Daily Treasure Hunt: Find your alpha

#Bybit / #CryptoArk / #IMakeIt  

About Bybit

Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

New Year Special: Bybit Daily Treasure Hunt Kicks Off 2026 with Six Weeks of Rewards