NEW YORK--(BUSINESS WIRE)--Jul 21, 2025--
E*TRADE from Morgan Stanley today announced the launch of Power E*TRADE Pro. The new desktop platform is designed to meet the discerning needs of active traders, offering a high level of customization, along with sophisticated tools powered by an advanced modern architecture.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250718176322/en/
Key features of Power E*TRADE Pro:
“With a long tradition of being the home for active traders, we understand deeply that setup and speed are high priorities when executing complex trading strategies,” said Chad Turner, Head of Morgan Stanley Wealth Management Platforms. “Power E*TRADE Pro was built from the ground up to be best in class, leveraging continuous client feedback, modern architecture, and the most advanced trading tools available for retail traders.”
Power E*TRADE Pro builds on E*TRADE's legacy of industry-leading capabilities and rounds out its active trader offerings with its #1 ranked web-trading platform—Power E*TRADE—and best in class companion mobile app 1. The launch comes on the heels of pronounced retail investor engagement—Morgan Stanley reported a 26% year-over-year increase in self-directed daily average revenue trades as of June 30, 2025 2. E*TRADE serves as one of three core client channels within Morgan Stanley Wealth Management, spanning Advisor-led, workplace, and retail investing and trading, enabling the business to serve clients across all segments and life stages.
“We continue to add to our suite of innovative digital and advice-based solutions to meet investors wherever they are in their financial journey,” said Vince Lumia, Head of Wealth Management Client Segments at Morgan Stanley. “E*TRADE has a storied history in delivering industry-leading digital experiences and is a core channel in our wealth management universe. The launch of this platform underscores the power of our offering where the sum is greater than its parts.”
E*TRADE from Morgan Stanley’s mission is to enhance the financial independence of traders and investors through a powerful digital offering and education.
To learn more about Power E*TRADE Pro, visit etrade.com and watch the new ad here.
About Morgan Stanley Wealth Management
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.
About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit www.morganstanley.com.
About E*TRADE from Morgan Stanley and Important Notices
E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by Morgan Stanley Smith Barney LLC, Member SIPC. Investment advisory services offered by Morgan Stanley Smith Barney LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.
More information is available at www.etrade.com.
Important Note: Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read theCharacteristics and Risks of Standardized Optionsand theRisk Disclosure Statement for Futures and Optionsprior to applying for an account. You can also view theE*TRADE Futures LLC Financial Information and Disclosure Documents.
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E*TRADE from Morgan Stanley Raises the Bar for Active Trader Experience with New Desktop Platform: Power E*TRADE Pro
SURIN, Thailand (AP) — Fighting raged Saturday morning along the border of Thailand and Cambodia, even after U.S. President Donald Trump, acting as a mediator, declared that he had won agreement from both countries for a new ceasefire.
Thai officials said they did not agree to a ceasefire. Cambodia has not commented directly on Trump’s claim, but its defense ministry said Thai jets carried out airstrikes Saturday morning.
Thai Foreign Minister Sihasak Phuangketkeow said Saturday that some of Trump's remarks didn't “reflect an accurate understanding of the situation.”
He said Trump’s characterization of a land mine explosion that wounded Thai soldiers as a “roadside accident” was inaccurate, and did not reflect Thailand's position that it was a deliberate act of aggression.
Sihasak said that Trump’s willingness to credit what may be “information from sources that deliberately distorted the facts” instead of believing Thailand hurt the feelings of the Thai people “because we consider ourselves — we are proud, in fact — to be the oldest treaty ally of the United States in the region.”
The latest large-scale fighting was set off by a skirmish on Dec. 7 that wounded two Thai soldiers and derailed a ceasefire promoted by Trump that ended five days of earlier combat in July over longstanding territorial disputes.
The July ceasefire was brokered by Malaysia and pushed through by pressure from Trump, who threatened to withhold trade privileges unless Thailand and Cambodia agreed. It was formalized in more detail in October at a regional meeting in Malaysia that Trump attended.
More than two dozen people on both sides of the border have officially been reported killed in this past week’s fighting, while more than half a million have been displaced.
The Thai military acknowledged 15 of its troops died during the fighting, and estimated earlier this week that there have been 165 fatalities among Cambodian soldiers. Cambodia has not announced military casualties, but has said at least 11 civilians have been killed and more than six dozen wounded.
Trump, after speaking to Thai Prime Minister Anutin Charnvirakul and Cambodian Prime Minister Hun Manet, announced on Friday an agreement to restart the ceasefire.
“They have agreed to CEASE all shooting effective this evening, and go back to the original Peace Accord made with me, and them, with the help of the Great Prime Minister of Malaysia, Anwar Ibrahim,” Trump wrote in his Truth Social post.
Trump’s claim came after midnight in Bangkok. Thai Prime Minister Anutin had, after his call with Trump, said he had explained Thailand’s reasons for fighting and said peace would depend on Cambodia ceasing its attacks first.
The Thai foreign ministry later explicitly disputed Trump’s claim that a ceasefire had been reached. Anutin's busy day on Friday included dissolving Parliament, so new elections could be held early next year.
Cambodian Prime Minister Hun Manet, in comments posted early Saturday morning, also made no mention of a ceasefire.
Hun Manet said he held phone conversations on Friday night with Trump, and a night earlier with Malaysia’s Prime Minister Anwar Ibrahim, and thanked both “for their continuous efforts to achieve a long-lasting peace between Cambodia and Thailand.”
“Cambodia is ready to cooperate in any way that is needed," Hun Manet wrote.
Anwar later posted on social media that he was urging the two sides to implement a ceasefire on Saturday night. Cambodia's prime minister, also posting online, endorsed the initiative, which included having Malaysia and the United States help monitor it. However, Thai Prime Minister Anutin denied that his country was even in negotiations over the proposal.
Thailand has been carrying out airstrikes on what it says are strictly military targets, while Cambodia has been firing thousands of medium-range BM-21 rockets that have caused havoc but relatively few casualties.
BM-21 rocket launchers can fire up to 40 rockets at a time with a range of 30-40 kilometers (19-25 miles). These rockets cannot be precisely targeted and have landed largely in areas from where most people have already been evacuated.
However, the Thai army announced Saturday that BM-21 rockets had hit a civilian area in Sisaket province, seriously injuring two civilians who had heard warning sirens and had been running toward a bunker for safety.
Thailand's navy was also reported by both sides' militaries to have joined the fighting on Saturday morning, with a warship in the Gulf of Thailand shelling Cambodia's southwestern province of Koh Kong. Each side said the other opened fire first.
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Peck reported from Bangkok. Sopheng Cheang in Serei Saophoan, Cambodia, and Matthew Lee in Washington contributed to this report.
A man sits in a tent as he takes refuge in Banteay Menchey provincial town, Cambodia, Saturday, Dec. 13, 2025, after fleeing home following fighting between Thailand and Cambodia. (AP Photo/Heng Sinith)
An evacuee cooks soup as she takes refuge in Banteay Menchey provincial town, Cambodia, Saturday, Dec. 13, 2025, after fleeing home following fighting between Thailand and Cambodia. (AP Photo/Heng Sinith)
An evacuee tastes soup as she takes refuge in Banteay Menchey provincial town, Cambodia, Saturday, Dec. 13, 2025, after fleeing from home following fighting between Thailand and Cambodia. (AP Photo/Heng Sinith)
Evacuees cook food as they take refuge in Banteay Menchey provincial town, Cambodia, Saturday, Dec. 13, 2025, after fleeing homes following fighting between Thailand and Cambodia. (AP Photo/Heng Sinith)
Children raise their hands while receiving donation from charity as they take refuge in Banteay Menchey provincial town, Cambodia, Saturday, Dec. 13, 2025, after fleeing homes following fighting between Thailand and Cambodia. (AP Photo/Heng Sinith)
Evacuees wait to receive donation from local charity as they take refuge in Banteay Menchey provincial town, Cambodia, Saturday, Dec. 13, 2025, after fleeing homes following fighting between Thailand and Cambodia. (AP Photo/Heng Sinith)
Village security volunteers and resident run into shelter while the blasts sounded too close in Buriram province, Thailand, Friday, Dec. 12, 2025, following renewed border conflict between Thailand and Cambodia. (AP Photo/Sakchai Lalit)
