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A Global Celebration Unites Dermatologists, Influencers, and Innovators in New York City to Mark 20 Years of the Iconic Skincare Brand
NEW YORK, July 23, 2025 /PRNewswire/ -- It's CeraVe-time to celebrate! CeraVe, the global skincare brand recommended by 80,000 dermatologists worldwide1, is celebrating a major milestone: 20 years of skin barrier authority, championing barrier health and delivering effective, skin identical ceramide and MVE solutions to provide accessible, therapeutic skincare solutions for everybody everywhere.
Over the past two decades, CeraVe has catapulted from a local US derm-backed secret to a global phenomenon, building an inclusive brand that appeals to all genders and generations. What remains unchanged is the brand's foundational insights: that most skin issues are linked to skin barrier disruption, and that skin identical ceramides are key to restoring and maintaining it. That insight began with three core products: Moisturizing Cream, Moisturizing Lotion and Hydrating Cleanser, and today powers a global portfolio of more than 90 barrier-supporting products. This unwavering dedication to its foundational insights, supported by its expertise as a skin barrier authority and its dermatologist-led development, has been the driving force behind CeraVe's remarkable exponential expansion, leading to an impressive 10X growth since its inception, and crossing the $2 billion mark in global sales last year.
From the very beginning, CeraVe has revolutionized the skincare landscape as the first brand to be developed with dermatologists - not as a slogan, but as a guiding philosophy and scientific foundation. Every formula, every innovation, every product begins and ends with the expertise of dermatologists, from concept to counter (or store shelf); ensuring clinical efficacy, barrier health and results.
"CeraVe's journey began and continues with dermatologists, ensuring superior skin health for all," said Melanie Vidal, Global General Manager, CeraVe. "Through close collaboration, we've transformed their groundbreaking clinical insights into widely accessible, therapeutic solutions that truly enhance lives. As we celebrate two decades of CeraVe and our significant expansion into over 65 countries, we are more dedicated than ever to formulating trusted, barrier-focused products, developed in partnership with dermatologists, for every individual. This momentous occasion not only honors our past achievements but also ignites our drive for another twenty years of pioneering global skin health and advancing the science of the skin barrier."
Key to CeraVe's success is the unique formulation that pairs three skin-identical ceramides with trademarked MVE technology – a unique delivery system that releases ingredients gradually, providing hydration that goes 10 layers deep and lasts all day. From the beloved intense hydration of the AM & PM Facial Moisturizing Lotion for dry skin or the barrier-friendly approach of the new Anti-Dandruff Hydrating Shampoo and Conditioner, each product is a direct result of clinical insight and consumer need. This dedication to tailored, dermatologist-developed solutions, consistently infused with ceramides and MVE technology, is why CeraVe has earned such profound trust and widespread recommendations from skin health professionals worldwide. Indeed, in the US and Canada, CeraVe proudly holds the #1 recommended position among key healthcare professionals, including dermatologists, pharmacists, and pediatricians2, underscoring its broad acceptance and efficacy across various medical specialties.
To celebrate this significant accomplishment, CeraVe hosted a global celebration: a birthday bash in New York City that brought together some of the world's most-followed dermatologists, including Dr. Muneeb Shah, Dr. Mamina Turegano, Dr. Evan A. Rieder, Dr. Ted Lain, Professor Michael Cork, Dr. Esther Freedman, Dr. Dustin Portela, Dr. Wallace Nozile, Dr. Zoe Draelos, Dr. Nkem Ugonabo, Dr. Oyetewa Asempa, Dr. Leena Ramani, and Dr. Toral Vaidya, as well as some of TikTok's biggest stars, including Charli D'Amelio (@charlidamelio), and Ari@Home (@ariatinsta). The event was held on World Skin Health Day, allowing CeraVe to further amplify its message of accessible, dermatologist-developed skincare and its dedication to improving skin health worldwide, particularly through its commitment to providing access to dermatological care in under-resourced communities through the brand's Care For All social impact program.
As CeraVe looks to the future, the brand remains steadfast in its commitment to dermatologist-developed, science-backed skincare solutions; it continuously pushes the boundaries of innovation. Recent launches highlight groundbreaking new formats within their comprehensive portfolio. For instance, the transformative Blemish Clay-to-Foam Cleanser offers a 3-in-1 solution for blemish-prone skin; it visibly reduces pimples and post-acne marks in just three days. The gentle cleansing Balancing Air Foam Facial Cleanser, designed for combination skin, features Breakthrough Glycolysineâ„¢ Technology, providing 8-Hour Oil Control and 24-Hour Hydration. Additionally, CeraVe Blemish Barrier Patches are now available; these leverage advanced hydrocolloid technology with 3 essential ceramides and niacinamide, visibly flattening blemishes in 3 hours, absorbing excess oil, and helping prevent post-acne marks. These innovations collectively underscore CeraVe's dedication to accessible and cutting-edge skincare for all. Beyond skincare, CeraVe marked a significant milestone in the past year by successfully entering the brand new hair care category with its Anti-Dandruff and Gentle Haircare lines. The CeraVe Anti-Dandruff Shampoo and Conditioner when used as a system eliminates up to 100% of visible flakes without disrupting the scalp barrier, while also alleviating symptoms of mild to moderate dandruff and leaving hair healthy and soft. This bold venture has notably been recognized as the most successful hair care launch according to Nielsen data3.
"As one of the first dermatologists involved in the development of CeraVe, I am proud to be part of a brand that has held true to their clinical roots," said Dermatologist Dr. Zoe Draelos. "CeraVe remains committed to involving dermatologists in the development and testing process – that's why it's one of the most effective skincare brands. It will be exciting to see the future brand innovations, as my fellow dermatologists continue to seek out accessible, beneficial skincare products for all."
Beyond its scientific rigor, CeraVe has consistently engaged its audience through its signature "medutainment" style – a unique blend of education and entertainment – with a series of noteworthy campaigns over the past two decades. From the iconic Michael CeraVe Super Bowl commercial that playfully embraced the brand's name, to the destigmatizing of dandruff with the "Head of CeraVe" campaign, and most recently, its Sarah V. GOAT mascot, CeraVe has masterfully utilized these platforms to get its core messaging across and re-emphasize its status as a brand developed with dermatologists.
1Source: Survey conducted among the dermocosmetic market carried out by APLUSA and its other partners between January 2024 and May 2024, involving dermatologists in 29 countries
2Source: The #1 recommended positions are supported by the following:
- US Dermatologists: CeraVe is the #1 recommended position among dermatologists in the US. Source: IQVIA, ProVoice Survey, rolling 12-month data as of January 2025.
- US Pharmacists: CeraVe is the #1 Pharmacist Recommended Skincare Brand in US. Based on an independent national survey of pharmacists, June 2025.
- US Pediatricians: CeraVe is the #1 Pediatrician Recommended Skincare Brand in US. Based on ProVoice National Pediatrician Survey, June 2024.
- Canada Healthcare Professionals: CeraVe is the N°1 General Practitioners (or Doctor) recommended brand, N°1 Pediatricians recommended brand, N°1 Pharmacists recommended brand, and N°1 Healthcare Professionals recommended brand in Canada. Source: IQVIA, Provoice Survey Q2 2024 - Q1 2025.
3Source: Nielsen Data
About CeraVe:
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.
A Global Celebration Unites Dermatologists, Influencers, and Innovators in New York City to Mark 20 Years of the Iconic Skincare Brand
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CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
NEW YORK, July 23, 2025 /PRNewswire/ -- It's CeraVe-time to celebrate! CeraVe, the global skincare brand recommended by 80,000 dermatologists worldwide1, is celebrating a major milestone: 20 years of skin barrier authority, championing barrier health and delivering effective, skin identical ceramide and MVE solutions to provide accessible, therapeutic skincare solutions for everybody everywhere.
Over the past two decades, CeraVe has catapulted from a local US derm-backed secret to a global phenomenon, building an inclusive brand that appeals to all genders and generations. What remains unchanged is the brand's foundational insights: that most skin issues are linked to skin barrier disruption, and that skin identical ceramides are key to restoring and maintaining it. That insight began with three core products: Moisturizing Cream, Moisturizing Lotion and Hydrating Cleanser, and today powers a global portfolio of more than 90 barrier-supporting products. This unwavering dedication to its foundational insights, supported by its expertise as a skin barrier authority and its dermatologist-led development, has been the driving force behind CeraVe's remarkable exponential expansion, leading to an impressive 10X growth since its inception, and crossing the $2 billion mark in global sales last year.
From the very beginning, CeraVe has revolutionized the skincare landscape as the first brand to be developed with dermatologists - not as a slogan, but as a guiding philosophy and scientific foundation. Every formula, every innovation, every product begins and ends with the expertise of dermatologists, from concept to counter (or store shelf); ensuring clinical efficacy, barrier health and results.
"CeraVe's journey began and continues with dermatologists, ensuring superior skin health for all," said Melanie Vidal, Global General Manager, CeraVe. "Through close collaboration, we've transformed their groundbreaking clinical insights into widely accessible, therapeutic solutions that truly enhance lives. As we celebrate two decades of CeraVe and our significant expansion into over 65 countries, we are more dedicated than ever to formulating trusted, barrier-focused products, developed in partnership with dermatologists, for every individual. This momentous occasion not only honors our past achievements but also ignites our drive for another twenty years of pioneering global skin health and advancing the science of the skin barrier."
Key to CeraVe's success is the unique formulation that pairs three skin-identical ceramides with trademarked MVE technology – a unique delivery system that releases ingredients gradually, providing hydration that goes 10 layers deep and lasts all day. From the beloved intense hydration of the AM & PM Facial Moisturizing Lotion for dry skin or the barrier-friendly approach of the new Anti-Dandruff Hydrating Shampoo and Conditioner, each product is a direct result of clinical insight and consumer need. This dedication to tailored, dermatologist-developed solutions, consistently infused with ceramides and MVE technology, is why CeraVe has earned such profound trust and widespread recommendations from skin health professionals worldwide. Indeed, in the US and Canada, CeraVe proudly holds the #1 recommended position among key healthcare professionals, including dermatologists, pharmacists, and pediatricians2, underscoring its broad acceptance and efficacy across various medical specialties.
To celebrate this significant accomplishment, CeraVe hosted a global celebration: a birthday bash in New York City that brought together some of the world's most-followed dermatologists, including Dr. Muneeb Shah, Dr. Mamina Turegano, Dr. Evan A. Rieder, Dr. Ted Lain, Professor Michael Cork, Dr. Esther Freedman, Dr. Dustin Portela, Dr. Wallace Nozile, Dr. Zoe Draelos, Dr. Nkem Ugonabo, Dr. Oyetewa Asempa, Dr. Leena Ramani, and Dr. Toral Vaidya, as well as some of TikTok's biggest stars, including Charli D'Amelio (@charlidamelio), and Ari@Home (@ariatinsta). The event was held on World Skin Health Day, allowing CeraVe to further amplify its message of accessible, dermatologist-developed skincare and its dedication to improving skin health worldwide, particularly through its commitment to providing access to dermatological care in under-resourced communities through the brand's Care For All social impact program.
As CeraVe looks to the future, the brand remains steadfast in its commitment to dermatologist-developed, science-backed skincare solutions; it continuously pushes the boundaries of innovation. Recent launches highlight groundbreaking new formats within their comprehensive portfolio. For instance, the transformative Blemish Clay-to-Foam Cleanser offers a 3-in-1 solution for blemish-prone skin; it visibly reduces pimples and post-acne marks in just three days. The gentle cleansing Balancing Air Foam Facial Cleanser, designed for combination skin, features Breakthrough Glycolysineâ„¢ Technology, providing 8-Hour Oil Control and 24-Hour Hydration. Additionally, CeraVe Blemish Barrier Patches are now available; these leverage advanced hydrocolloid technology with 3 essential ceramides and niacinamide, visibly flattening blemishes in 3 hours, absorbing excess oil, and helping prevent post-acne marks. These innovations collectively underscore CeraVe's dedication to accessible and cutting-edge skincare for all. Beyond skincare, CeraVe marked a significant milestone in the past year by successfully entering the brand new hair care category with its Anti-Dandruff and Gentle Haircare lines. The CeraVe Anti-Dandruff Shampoo and Conditioner when used as a system eliminates up to 100% of visible flakes without disrupting the scalp barrier, while also alleviating symptoms of mild to moderate dandruff and leaving hair healthy and soft. This bold venture has notably been recognized as the most successful hair care launch according to Nielsen data3.
"As one of the first dermatologists involved in the development of CeraVe, I am proud to be part of a brand that has held true to their clinical roots," said Dermatologist Dr. Zoe Draelos. "CeraVe remains committed to involving dermatologists in the development and testing process – that's why it's one of the most effective skincare brands. It will be exciting to see the future brand innovations, as my fellow dermatologists continue to seek out accessible, beneficial skincare products for all."
Beyond its scientific rigor, CeraVe has consistently engaged its audience through its signature "medutainment" style – a unique blend of education and entertainment – with a series of noteworthy campaigns over the past two decades. From the iconic Michael CeraVe Super Bowl commercial that playfully embraced the brand's name, to the destigmatizing of dandruff with the "Head of CeraVe" campaign, and most recently, its Sarah V. GOAT mascot, CeraVe has masterfully utilized these platforms to get its core messaging across and re-emphasize its status as a brand developed with dermatologists.
1Source: Survey conducted among the dermocosmetic market carried out by APLUSA and its other partners between January 2024 and May 2024, involving dermatologists in 29 countries
2Source: The #1 recommended positions are supported by the following:
- US Dermatologists: CeraVe is the #1 recommended position among dermatologists in the US. Source: IQVIA, ProVoice Survey, rolling 12-month data as of January 2025.
- US Pharmacists: CeraVe is the #1 Pharmacist Recommended Skincare Brand in US. Based on an independent national survey of pharmacists, June 2025.
- US Pediatricians: CeraVe is the #1 Pediatrician Recommended Skincare Brand in US. Based on ProVoice National Pediatrician Survey, June 2024.
- Canada Healthcare Professionals: CeraVe is the N°1 General Practitioners (or Doctor) recommended brand, N°1 Pediatricians recommended brand, N°1 Pharmacists recommended brand, and N°1 Healthcare Professionals recommended brand in Canada. Source: IQVIA, Provoice Survey Q2 2024 - Q1 2025.
3Source: Nielsen Data
About CeraVe:
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.
Contact:
Mia Kain
Daria Sprague
CeraVe
Ogilvy
mia.kain@loreal.com
daria.sprague@ogilvy.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
CeraVe Celebrates Two Decades of "Developed with Dermatologists" Skincare: A 20th Birthday Tribute to Skin Barrier Science and Innovations
SAN JOSE, Calif., Jan. 16, 2026 /PRNewswire/ -- Technology is no longer a distant, high-level concept, but something that truly serves users. At the M∞VA Universe integrated smart indoor technologies launch in Silicon Valley on January 15, 2026, MOVA demonstrated how its products solve real household needs through a connected ecosystem and practical business strategy.
A Technology Path Built Around Real Household Needs
Across its robot vacuums, wet and dry floor washers, and stick vacuums, MOVA's product development starts with specific use scenarios. One example is the MOBIUS 60 robot vacuum, which introduces zone-specific cleaning to address concerns in premium homes about cross-contamination between different spaces. The system recognizes individual rooms and automatically returns to the dock to switch mop pads, helping prevent kitchen grease from being spread to bedrooms or living areas. This feature prioritizes practical hygiene over headline performance claims.
The same logic applies across the lineup. The X5 Ultra Steam Wet and Dry Vacuum uses Dual-Mode Steam & Hot-Water Spot-Spray Cleaning System to remove stubborn stains that are difficult to clean with traditional wet methods. The M50 Ultra is equipped with a Foldable & Extendable Handle, making it easier to clean under beds, sofas, and other low-clearance furniture. The G70 vacuum features Front Side Edge Cleaning combined with a Robotic Arm, improving cleaning performance along edges and corners where dust commonly accumulates.
MOVA also extends this user-focused approach beyond floor care. The Aero C series hair dryers apply the company's experience in airflow control and temperature management to personal care, focusing on stable performance and user comfort. The T1 Station window-cleaning robot uses hot water to improve cleaning results on outdoor glass surfaces, particularly in environments exposed to heavier dirt and weather conditions. To support this product strategy, MOVA embeds user insight teams within each product line, ensuring that design and engineering decisions remain closely connected to real-world usage.
Validation in Premium Markets
MOVA's focus on what it describes as "effective innovation" has gained traction in competitive premium markets. During Black Friday 2025 in Southwest Europe, MOVA's flagship robot vacuum—featuring live water mopping and a highly integrated automatic docking system—ranked among the top-selling products in the premium segment.
The company combine as broad online reach with offline credibility. MOVA products are available on major online platforms like Amazon. Partnership with local retailers, including BAUHAUS and MediaMarkt strengthen consumer trust. At the same time, collaboration with authoritative third-party reviewers provides professional validation and supports purchase decisions among premium markets.
Building a Sustainable Global Business
Beyond product performance, MOVA emphasizes long-term reliability. The company now serves more than 1.4 million households across over 60 countries and regions*. It also introduced a full-category three-year global warranty, directly addressing premium consumers' expectations for durability and after-sales service.
MOVA's global operations reflect a distributed approach to expertise. A French aesthetics center, a German innovation hub, and a Shanghai user experience center work together across design, engineering, and user research. Looking ahead to 2026, the company plans further global and offline expansion, while continuing to scale its user-driven innovation and quality control systems.
MOVA's Silicon Valley launch marked a clear statement of intent. Rather than presenting a futuristic narrative, the company demonstrated how steady engineering, focused user insight, and disciplined global operations can define a credible premium position. In a market where many products appear increasingly similar, MOVA's strategy suggests that true premium value comes from consistently improving real, everyday cleaning experiences through practical and thoughtful innovation.
*The company now serves more than 1.4 million households across over 60 countries and regions.(According to internal company data)
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MOVA Launches Cleaning Solutions in Silicon Valley: Finding Answers for Premium Cleaning Through Pragmatic Innovation
