NEXT-GEN PERFORMANCE, SUPERIOR THERMAL MANAGEMENT, AND VERSATILE STORAGE FOR DEMANDING APPLICATIONS
HONG KONG, July 24, 2025 /PRNewswire/ -- KLEVV, the leading consumer memory and storage brand introduced by Essencore, is excited to unveil the latest refresh of its SSD (solid-state drive) lineup. This release features the enhanced CRAS C925G and CRAS C910G NVMe Gen4 M.2 SSDs alongside the upgraded NEO N410+ SATA 6Gb/s SSD, designed to deliver superior performance, exceptional cooling, and reliable storage that meets the diverse demands of gamers, creators, and everyday users with confidence.
Next-Level NVMe for Demanding Workloads
Building on KLEVV's highly rated CRAS SSD lineup, the updated CRAS C925G and CRAS C910G NVMe Gen4 M.2 SSDs deliver blazing-fast speeds and rock-solid reliability for today's most rigorous workloads. The CRAS C925G, built on the latest NVMe 2.0 standard, achieves peak sequential speeds of up to 7,400 MB/s read and 6,500 MB/s write, delivering ultra-responsive load times and seamless multitasking, ideal for AAA gaming, 4K content creation, data-intensive AI tasks, and heavy-duty applications.
Meanwhile, the CRAS C910G delivers smooth sequential read speeds of up to 5,200 MB/s and write speeds of up to 4,800 MB/s, depending on capacity, perfect for gaming PCs, creative workstations, and laptops.
Both models come equipped with intelligent SLC caching and Host Memory Buffer (HMB) technology, to deliver consistent fast speed and high write durability, even under demanding use cases. Also offer AES 256-bit encryption, LDPC ECC, CRC parity, and SRAM error handling to protect data integrity. Additional features like wear leveling, thermal throttling, and S.M.A.R.T. monitoring further ensures stability and long-term durability.
Ultra-Thin Graphene-copper Heatsink with Advanced Cooling
The CRAS C925G and CRAS C910G both feature an ultra-thin, single-sided design equipped with KLEVV's innovative graphene-copper composite heatsink. This advanced thermal solution combines the superior conductivity of copper with the high-efficiency heat dissipation of graphene, enabling faster heat transfer and more even distribution. The result is up to 15% better cooling compared to standard designs, which reduces thermal throttling and maintains stable peak speeds even during intense workloads.
The slim 0.26mm heatsink design also ensures broader compatibility with ultra-compact builds and laptops, facilitating easy installation for PlayStation 5 users looking to expand their storage for AAA gaming. cWith flexible capacities of 500GB, 1TB, and 2TB for the C925G and up to 4TB for the versatile C910G, users can easily find the ideal option to suit their needs.
Reliable SATA Upgrade for Everyday Computing
The refreshed NEO N410+ SATA SSD is the smart, cost-effective everyday upgrade for users who want dependable speed and trusted reliability without stretching their budget. Designed with a SATA 6Gb/s interface, it delivers noticeably faster read and write speeds than before, with sequential read speeds of up to 540 MB/s and write speeds of up to 500 MB/s, enabling quick boot times, seamless app launches, and smooth file transfers for everyday workflows.
The NEO N410+'s robust durability, shock resistance, and broad system compatibility make it a practical, worry-free upgrade for extending the life of desktops and laptops alike. Available in capacities up to 512GB and backed by KLEVV's proven quality, the NEO N410+ offers a cost-effective way to unlock faster, more efficient computing with long-term peace of mind.
Availability & Warranty
Backed by precision engineering and trusted reliability, KLEVV's refreshed SSD lineup is designed to deliver dependable performance for a wide range of users. All three SSDs include a complimentary copy of Acronis True Image HD software with Active Protection, which helps safeguard files against ransomware threats, such as WannaCry. The CRAS NVMe drives are supported by a 5-year limited warranty, while the NEO N410+ comes with a 3-year limited warranty, giving users added peace of mind and long-term confidence in their storage.
All three models will be available in succession from August and September 2025 through authorized retailers worldwide. For detailed product information and purchasing options, consumers can visit the official KLEVV website or shop conveniently through major online retailers such as Amazon.
Further Information
CRAS C925G – https://www.klevv.com/ken/products_details/ssd/Klevv_CRAS_C925G
NEO N410+ – https://www.klevv.com/ken/products_details/ssd/Klevv_NEO_N410_plus
CRAS C910G – coming soon
ABOUT ESSENCORE
Established in 2014, Essencore Limited aims to become the world's top vendor of DRAM modules and NAND flash application products. The company started with one goal: to "Change the world and be a leader in semiconductor distribution". The business strategies of Essencore is to adopt the newest technologies to differentiate themselves from competitors, deliver dedicated Memory products, and offer various product portfolios for customer's competition readiness. For more information, please visit www.essencore.com.
ABOUT KLEVV
KLEVV, is a premium brand of Essencore, the major Module and NAND Flash application product vendor. The KLEVV range focused on superior gaming memory modules and solid state drives. KLEVV is committed to delivering world-class products with first-rate quality, and all products are engineered for enthusiasts who are pursuing the best things in life. KLEVV memory/SSD have been recognized by Germany's Red Dot Design Award and iF Design Award for its innovative product designs. For more information, please visit www.klevv.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KLEVV LAUNCHES ENHANCED SSD LINEUP: CRAS C925G, CRAS C910G NVME SSDS, AND NEO N410+ SATA SSD
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
