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BEIJING, July 25, 2025 /PRNewswire/ -- On July 25, iQIYI, China's leading online entertainment platform, announced the impressive success of its summer content lineup, led by standout titles – the long-form drama "Coroner's Diary", the micro drama[1] "How Dare You!?" and the short drama[2] "Rose Finch". These hits underscore iQIYI's commitment to high-quality, engaging storytelling that enhances its integrated "long + short" strategy. By delivering a diverse mix of formats, iQIYI continues to meet the evolving preferences of today's fast-paced digital audience.
"Long + Short" Form Content Soars: Summer Hits Validates Growth
"Coroner's Diary," a dual-narrative crime mystery exploring eight interconnected cases, is iQIYI's latest hit long-form drama. Its content popularity index surpassed 10,000—signifying a national hit—and it topped more than 10 third-party charts in viewership or popularity. Moreover, its influence has expanded overseas, ranking first on iQIYI International in 13 markets, including Thailand,Malaysia, and the U.S.
"How Dare You!?" is one of iQIYI's most popular micro dramas, which rapidly exceeded 800 million views and secured a spot on the company's top 10 overseas micro drama charts. It follows an office worker who is transported into a fantasy world through a mysterious book, where she and a fellow modern-day transmigrator—the emperor—embark on a comedic survival adventure. Its bite-sized episodes, gripping plot twists, and innovative storytelling strongly resonated with mobile-first viewers across the globe, while also sparking renewed interest in season one of the original animations.
Meanwhile, "Rose Finch", a short drama that opens with a mysterious case and seamlessly blends folklore legends with scientific investigative elements, became a standout success in China this summer-- topping the country's short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent.
The robust performance of these titles clearly demonstrates the increasing appeal and stickiness of short-form content. It is proving effective not only in attracting new viewers but also in sustaining engagements, positioning it as a crucial growth engine alongside iQIYI's established long-form content.
The "Long + Short" Strategy: Delivering Quality Entertainment
iQIYI's achievements are rooted in a strategic balance that seamlessly blends the rich narratives of premium long-form content with the dynamic and innovative qualities of short-form content. This dual approach effectively caters to today's diverse viewing habits, all while upholding stringent standards of production and artistic excellence.
While long-form content continues to be the company's bedrock, providing immersive stories that cultivate loyal audiences, short and micro dramas have rapidly emerged as a significant growth driver. They particularly resonate with younger, mobile-centric viewers who seek quickly digestible yet compelling storytelling. Central to this strategy is iQIYI's steadfast commitment to quality, ensuring both formats consistently deliver strong artistic merit and technical excellence.
This dual focus is bolstered by initiatives like the "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative", which collectively broadens genre diversity and elevates storytelling across various short-form formats. iQIYI Lite, an app that focuses on free short-form content, has seen micro dramas rank second in daily viewing time and first in unique visitors on the platform, unequivocally demonstrating their strong appeal to mobile audiences.
A Robust Slate on the Horizon
Building on its well-established market leadership, iQIYI is set to release a dynamic lineup of micro and short dramas through late 2025 and into 2026. As part of a strategic initiative to expand its long- and short-form content offerings, iQIYI unveiled an impressive slate of over 400 new titles across various formats during its World Conference in April. During its inaugural "Glittering Night" micro drama ceremony in March, the company previewed 47 new productions, including micro dramas such as fantasy and comedy, often infused with youthful, internet culture influences. The short drama lineup also features anticipated sequels to popular series like "Original Sin" and "A Ming Dynasty Mystery", highlighting iQIYI's dedication to expanding beloved IPs.
By leveraging this extensive catalog alongside advanced data analytics and AI-powered insights, iQIYI continues to deliver original, cinematic-quality storytelling that deftly adapts to evolving audience preferences. This powerful fusion of scale, innovation, and unwavering quality uniquely positions iQIYI to lead the rapidly expanding content market, broadening its influence both within China and across the globe.
Contact: iQIYI Press, press@qiyi.com
[1] Micro drama is defined by a vertical video format, with each episode between 1–5 minutes |
[2] Short drama is defined by a horizontal video format, with each episode between 5–20 minutes |
BEIJING, July 25, 2025 /PRNewswire/ -- On July 25, iQIYI, China's leading online entertainment platform, announced the impressive success of its summer content lineup, led by standout titles – the long-form drama "Coroner's Diary", the micro drama[1] "How Dare You!?" and the short drama[2] "Rose Finch". These hits underscore iQIYI's commitment to high-quality, engaging storytelling that enhances its integrated "long + short" strategy. By delivering a diverse mix of formats, iQIYI continues to meet the evolving preferences of today's fast-paced digital audience.
"Long + Short" Form Content Soars: Summer Hits Validates Growth
"Coroner's Diary," a dual-narrative crime mystery exploring eight interconnected cases, is iQIYI's latest hit long-form drama. Its content popularity index surpassed 10,000—signifying a national hit—and it topped more than 10 third-party charts in viewership or popularity. Moreover, its influence has expanded overseas, ranking first on iQIYI International in 13 markets, including Thailand,Malaysia, and the U.S.
"How Dare You!?" is one of iQIYI's most popular micro dramas, which rapidly exceeded 800 million views and secured a spot on the company's top 10 overseas micro drama charts. It follows an office worker who is transported into a fantasy world through a mysterious book, where she and a fellow modern-day transmigrator—the emperor—embark on a comedic survival adventure. Its bite-sized episodes, gripping plot twists, and innovative storytelling strongly resonated with mobile-first viewers across the globe, while also sparking renewed interest in season one of the original animations.
Meanwhile, "Rose Finch", a short drama that opens with a mysterious case and seamlessly blends folklore legends with scientific investigative elements, became a standout success in China this summer-- topping the country's short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent.
The robust performance of these titles clearly demonstrates the increasing appeal and stickiness of short-form content. It is proving effective not only in attracting new viewers but also in sustaining engagements, positioning it as a crucial growth engine alongside iQIYI's established long-form content.
The "Long + Short" Strategy: Delivering Quality Entertainment
iQIYI's achievements are rooted in a strategic balance that seamlessly blends the rich narratives of premium long-form content with the dynamic and innovative qualities of short-form content. This dual approach effectively caters to today's diverse viewing habits, all while upholding stringent standards of production and artistic excellence.
While long-form content continues to be the company's bedrock, providing immersive stories that cultivate loyal audiences, short and micro dramas have rapidly emerged as a significant growth driver. They particularly resonate with younger, mobile-centric viewers who seek quickly digestible yet compelling storytelling. Central to this strategy is iQIYI's steadfast commitment to quality, ensuring both formats consistently deliver strong artistic merit and technical excellence.
This dual focus is bolstered by initiatives like the "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative", which collectively broadens genre diversity and elevates storytelling across various short-form formats. iQIYI Lite, an app that focuses on free short-form content, has seen micro dramas rank second in daily viewing time and first in unique visitors on the platform, unequivocally demonstrating their strong appeal to mobile audiences.
A Robust Slate on the Horizon
Building on its well-established market leadership, iQIYI is set to release a dynamic lineup of micro and short dramas through late 2025 and into 2026. As part of a strategic initiative to expand its long- and short-form content offerings, iQIYI unveiled an impressive slate of over 400 new titles across various formats during its World Conference in April. During its inaugural "Glittering Night" micro drama ceremony in March, the company previewed 47 new productions, including micro dramas such as fantasy and comedy, often infused with youthful, internet culture influences. The short drama lineup also features anticipated sequels to popular series like "Original Sin" and "A Ming Dynasty Mystery", highlighting iQIYI's dedication to expanding beloved IPs.
By leveraging this extensive catalog alongside advanced data analytics and AI-powered insights, iQIYI continues to deliver original, cinematic-quality storytelling that deftly adapts to evolving audience preferences. This powerful fusion of scale, innovation, and unwavering quality uniquely positions iQIYI to lead the rapidly expanding content market, broadening its influence both within China and across the globe.
Contact: iQIYI Press, press@qiyi.com
[1] Micro drama is defined by a vertical video format, with each episode between 1–5 minutes
[2] Short drama is defined by a horizontal video format, with each episode between 5–20 minutes
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
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MELBOURNE, Australia, Jan. 17, 2026 /PRNewswire/ -- Panduit, a global leader in electrical and network infrastructure solutions, today announced the promotion of Holly Garcia to Chief Commercial Officer. In this role, Garcia will lead the company's global commercial strategy, focusing on the company's commitment to innovation and delivering a best-in-class experience for customers. Garcia will report directly to Panduit President, Marc Naese.
"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."
In her most recent role as Vice President of Panduit's Data Center business unit, Garcia spearheaded global growth and innovation initiatives. She led the development of business strategy and directed new product introductions to strengthen Panduit's position in the rapidly evolving data center market. With more than 25 years of experience in sales, marketing, and business unit leadership, Garcia brings a proven track record of driving commercial success and transformative growth.
"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," explained Garcia. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."
About Panduit
Panduit is a leading global manufacturer of high-quality electrical and network infrastructure and connectivity solutions. Operating from our headquarters in Tinley Park, Ill., USA, and across 112 worldwide locations, we drive innovation through strategic R&D investments and breakthrough product development while providing seamless global support and service. Since 1955, our commitment to our customers and partners has remained constant. And together, with them, we create exceptional solutions that support their businesses in a way that's good for them and good for the world. Panduit is making the connections that matter. For more information, visit www.panduit.com.
Media Contact:
Dawn Leach
Manager, Global Brand
Panduit Corp.
708-532-1800 x81316
dawn.leach@panduit.com
MELBOURNE, Australia, Jan. 17, 2026 /PRNewswire/ -- Panduit, a global leader in electrical and network infrastructure solutions, today announced the promotion of Holly Garcia to Chief Commercial Officer. In this role, Garcia will lead the company's global commercial strategy, focusing on the company's commitment to innovation and delivering a best-in-class experience for customers. Garcia will report directly to Panduit President, Marc Naese.
"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."
In her most recent role as Vice President of Panduit's Data Center business unit, Garcia spearheaded global growth and innovation initiatives. She led the development of business strategy and directed new product introductions to strengthen Panduit's position in the rapidly evolving data center market. With more than 25 years of experience in sales, marketing, and business unit leadership, Garcia brings a proven track record of driving commercial success and transformative growth.
"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," explained Garcia. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."
About Panduit
Panduit is a leading global manufacturer of high-quality electrical and network infrastructure and connectivity solutions. Operating from our headquarters in Tinley Park, Ill., USA, and across 112 worldwide locations, we drive innovation through strategic R&D investments and breakthrough product development while providing seamless global support and service. Since 1955, our commitment to our customers and partners has remained constant. And together, with them, we create exceptional solutions that support their businesses in a way that's good for them and good for the world. Panduit is making the connections that matter. For more information, visit www.panduit.com.
Media Contact:
Dawn Leach
Manager, Global Brand
Panduit Corp.
708-532-1800 x81316
dawn.leach@panduit.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Panduit Strengthens Commitment to Customer Excellence with Appointment of Holly Garcia to Chief Commercial Officer
