SPOKANE, Wash., July 26, 2025 /PRNewswire/ -- TWOPAGES Curtains, a high-quality, stylish custom window treatment provider, has released its 2025 Second-Half Curtain Trend Guide. Reflecting deep-rooted shifts in consumer preferences and the growing impact of digital culture, the guide points to a year of transformation, where viral social media moments, personalized aesthetics, and collaborative design culture converge to reshape how curtains are chosen, styled, and talked about. It also highlights TWOPAGES' expanding influence in the home furnishings and textile sectors, significantly enhanced by its growing visibility on platforms like TikTok and Instagram.
Curtains Become Core to Lifestyle Scenes
Key trends emerging from the guide reveal new behavioral shifts in how curtains are integrated into modern living. Baby nurseries, for instance, have become focal points of design for younger families. TWOPAGES' vintage-inspired drapes frequently feature in nursery reveal showcases. One creator expressed their satisfaction, describing the curtains as calming and beautiful, exactly what they had envisioned. They extended their gratitude for the stunning vintage-inspired curtains, noting how perfectly they tied the space together.
Another growing trend is bathroom renovation, where curtains serve not only as privacy solutions but also as aesthetic enhancements. A bathroom makeover post featuring TWOPAGES' semi-blackout curtains garnered nearly 20,000 likes, reflecting rising demand for decor that balances beauty and functionality.
Aesthetic Demand Shapes Curtain Design
A key highlight of the aesthetic trends is the increasing prevalence of customizable and designer-led curtain collections. This movement signifies a broader shift toward personalization in home decor, as consumers aspire to showcase their unique styles and preferences within their living spaces.
In honor of its 10th anniversary, TWOPAGES has launched the TWOPAGES X Design Contest, inviting artists and designers from around the globe to co-create future collections. Such collaboration fosters the creation of distinctive fabrics, patterns, and features that cater to a wide range of tastes, transforming curtains from mere functional items into striking focal points of interior design.
So far, more than ten collaborative series are slated for release in the latter half of 2025. As TWOPAGES founder Ray Chen explains, "TWOPAGES X Design is more than just a design competition; it's a creative collaboration. It serves as a platform for designers, artists, and dreamers to bring their visions to life."
Consumers Prioritize Function, Style, and Affordability Curtains
Consumer demands are evolving toward smart, stylish, and affordable solutions. The mid-year best-seller list released by TWOPAGES highlights this balance between form and function. From the breezy Liz Linen Drape and sustainable Jawara Linen-Cotton Curtains to the luxurious Birkin Velvet and Motorized Roman Shades, each product blends tactile beauty with practical performance, addressing needs such as blackout, insulation, and smart automation. Meanwhile, exclusive collaborations such as the floral Sara Le Print Linen Drapery or Stefana Silber Polka-Dot Print Collection push the aesthetic boundary for high-personality interiors.
From evergreen bestsellers to rising favorites, TWOPAGES' lineup reflects both versatility and visionary design. Whether through rich natural fabrics, refined embroidered details, or cutting-edge tech integrations, each piece in the 2025 portfolio supports a lifestyle defined by taste, comfort, and creative individuality. Looking ahead, TWOPAGES continues to empower both consumers and collaborators, creating a dynamic ecosystem where style meets substance.
About TWOPAGES Curtains
Founded in 2015 with a mission to revolutionize the window treatment industry, TWOPAGES Curtains has become a leader in providing high-quality, customizable solutions that simplify the shopping experience. With a focus on transparency, innovation, and customer satisfaction, TWOPAGES proudly served over 600,000 families and continues to set the standard for excellence in the industry.
For more information about TWOPAGES, please visit：
Website: https://twopagescurtains.com/
Instagram: https://www.instagram.com/twopagescurtains/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TWOPAGES Unveils 2025 2H Curtain Trend Guide, Signaling New Aesthetic Era for Home Interiors
TWOPAGES Unveils 2025 2H Curtain Trend Guide, Signaling New Aesthetic Era for Home Interiors
TWOPAGES Unveils 2025 2H Curtain Trend Guide, Signaling New Aesthetic Era for Home Interiors
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
