As the United States prepares to impose a steep 35 percent tariff on imports from Serbia starting August 1, some of the Serbian exporters are eyeing other markets in a bid to minimize their loss.
Aluminum product manufacturers warn that the tariff policy could render business with the U.S. completely unviable.
At the heart of this looming crisis is Serbia's largest aluminum alloy doors and windows producer. The company's general manager, Sanja Stanimirovic, said that 70 percent of the firm's total exports go to the United States, making it highly vulnerable to U.S. trade policies.
"It's going to eat up the whole amount of American profits. So we're going to work without profits. At least we're trying not to be in minus," said Stanimirovic.
Before the tariff hiking, the U.S. representatives had encouraged the company to set up a factory in the U.S., but Stanimirovic dismissed the idea, citing two major concerns: the lack of skilled labor and the policy unpredictability in the American market.
Struggling to stay afloat, the company is now looking outward, seeking alternative export markets to reduce its reliance on the U.S.
"We are turning to the other markets, first of all, to the European market that is the closest. Then in the region, Serbia is also developing. We signed a contract with the Power of China as well. So this is kind of the substitute for this market," said Stanimirovic.
Serbian aluminum product company eyes new markets amid US tariff hike
A former television host from Taiwan, Zhai Xuan, has made a pivotal decision to leave mainstream broadcasting in order to create content that provides a better understanding of the Chinese mainland and cross-strait relations.
Zhai, a seasoned television host with over a decade of experience in Taiwan's media landscape, recently addressed an audience at an event in Beijing, where she revealed her complete transition into independent online media.
In her remarks, she articulated her aspiration to bridge what she perceives as a significant information gap between audiences on both sides of the Strait, highlighting her commitment to fostering a deeper understanding and connection through her new endeavors.
"I was really surprised by all the fake news. There were stories saying people on the mainland can't afford tea eggs or that they live in mud houses and in Taiwan, this was the main information many people received," said Zhai.
Zhai said she initially began producing online videos to challenge such perceptions while continuing her work as a television host.
In April 2025, she travelled to the mainland with her father to fulfill her late grandfather's wish to return to his hometown. The trip, which reunited family members separated since 1949, was recorded in a video series titled "Journey to Find Our Roots", drawing attention from viewers in both Taiwan and the mainland.
"Many people in Taiwan told me that after watching, they wanted to apply for a mainland travel permit immediately and go looking for their relatives. Some had long forgotten these things, but after seeing my story, they began thinking about their hometowns and family members they had never met and decided to search for their roots," Zhai shared her story at the event.
By mid-2025, Zhai said she began to feel increasing pressure amid rising political tensions and a tightening atmosphere around cross-Strait exchanges in Taiwan.
After more than 12 years in the industry, Zhai resigned from her position, believing it was the right thing to do.
"At that moment, I felt this was a major issue，not just for me, but for Chinese people on both sides of the Strait. If I backed down then, I wouldn’t be standing on the right side," said Zhai.
Since leaving television, Zhai has broadened her online programming to encompass a range of daily-life topics, including practical guidance on applying for a mainland travel permit and using commonly employed mobile applications, in addition to content that delves into historical memory and cultural connections across the Strait.
As the debate over cross-Strait relations continues in Taiwan, Zhai said she remains committed to her current path.
Former Taiwan TV host bridges cross-Strait divide via online media
