TELUS Digital Expands into the Middle East with Opening of Dubai Office

VANCOUVER, British Columbia--(BUSINESS WIRE)--Jul 30, 2025--

TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT), a leading global technology company specializing in digital customer experiences (CX), today announced the opening of its TELUS Digital Dubai office in the United Arab Emirates (UAE). This marks the company’s entry into the Middle East, reinforcing its commitment to supporting its clients around the world with innovative, AI-fueled solutions that drive customer engagement and a more efficient enterprise.

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With accelerating demand for digital transformation across the Gulf region, Dubai offers an ideal hub for TELUS Digital to provide end-to-end services through strategy, delivery, and managed operations - with expertise in digital strategy consulting and experience design, AI-powered automation, and customer experience modernization - all supported by its global team and delivery model.

AI in Dubai powers TELUS Digital’s regional strategy

“Opening a local office in the Middle East is a natural step in deepening our presence in key growth markets,” said Tobias Dengel, President, TELUS Digital Solutions. “Across the Gulf region, there’s growing interest to work with full-service partners from the strategy development phase through to designing and building digital experiences, AI platforms and customer solutions at scale. This is exactly where we excel. Our expert team located around the world brings together consulting and product strategy with deep expertise in AI, computer vision and automation to help our clients build intelligent, future-ready experiences. The Gulf region’s forward-thinking infrastructure and pro-innovation environment make it the ideal place to do this work.”

The Middle East accelerates its AI investments

Artificial intelligence (AI) is at the forefront of national strategies across the Middle East, with countries including the UAE, Saudi Arabia and Qatar making ambitious investments to drive economic diversification and digital leadership. In the UAE, the government’s AI 2031 strategy sets out a bold vision to become a global leader in AI, supported by major public-sector initiatives and multi-billion-dollar investments in AI infrastructure and compute capacity.

These efforts are fueling innovation across critical sectors such as energy, transportation, logistics, healthcare and education, positioning the region as a growing hub for AI research, development and deployment. As the UAE positions itself at the forefront of AI adoption, TELUS Digital’s new Dubai office will serve as a launch point to enable work across those key sectors as well as additional verticals including financial services, telecom and media, hospitality, and retail.

“What sets TELUS Digital apart is our ability to combine the precision of a bespoke partner with the scale and experience of a global organization that spans more than 30 countries,” said Mona Kadouh, Managing Director, TELUS Digital Middle East. “We are deeply invested in understanding our clients’ specific challenges rather than selling generic solutions. We like to say that we “fall in love with our clients’ problems” - a mindset that we demonstrate through our hands-on approach, leveraging proprietary GenAI and AI data platforms, and supported by a strong ecosystem of trusted technology partners.”

TELUS Digital expands its global delivery in South Africa and India

TELUS Digital recently expanded its global delivery footprint with the addition of its second site in South Africa, located in Cape Town, and its sixth site in India, in Ahmedabad, located in GIFT City, the country’s first operational smart city and Special Economic Zone (SEZ). These sites provide strategic proximity to key markets in Europe and the Middle East, and expand the company’s CX delivery capabilities and multilingual support, as well as its ability to support key business functions for clients, including IT, HR, talent acquisition, finance and workforce management. Across its Centers of Excellence in India, TELUS Digital also provides specialized expertise in digital transformation, data annotation and AI services.

With increasing demand for AI in the UAE and the broader Middle East, TELUS Digital Middle East is committed to supporting UAE digital transformation goals and smart city initiatives. Our CX innovation capabilities help clients across sectors embrace responsible, AI-powered change.

Visit our TELUS Digital Dubai location page to explore how we support AI in the Middle East: telusdigital.com/about/locations/dubai

About TELUS Digital
TELUS Digital (NYSE & TSX: TIXT) crafts unique and enduring experiences for customers and employees, and creates future-focused digital transformations that deliver value for our clients. We are the brand behind the brands. Our global team members are both passionate ambassadors of our clients’ products and services, and technology experts resolute in our pursuit to elevate their end customer journeys, solve business challenges, mitigate risks, and drive continuous innovation. Our portfolio of end-to-end, integrated capabilities include customer experience management, digital solutions, such as cloud solutions, AI-fueled automation, front-end digital design and consulting services, AI & data solutions, including computer vision, and trust, safety and security services. Fuel iX ™ is TELUS Digital’s proprietary platform and suite of products for clients to manage, monitor, and maintain generative AI across the enterprise, offering both standardized AI capabilities and custom application development tools for creating tailored enterprise solutions.

Powered by purpose, TELUS Digital leverages technology, human ingenuity and compassion to serve customers and create inclusive, thriving communities in the regions where we operate around the world. Guided by our Humanity-in-the-Loop principles, we take a responsible approach to the transformational technologies we develop and deploy by proactively considering and addressing the broader impacts of our work. Learn more at: telusdigital.com

Celebrating TELUS Digital’s regional expansion into the Middle East with the opening of the new Dubai office. From left to right: Alex Shafran, Managing Director, Solutions Architecture; Will Mayo, Global Senior Vice President, Commercial; Mona Kadouh, Managing Director, TELUS Digital Middle East, and Amanda Mawson, Vice President, Law and Governance.

U.S., Danish and Greenlandic officials have met face to face to discuss President Donald Trump's ambitions to take control of Greenland, a semiautonomous territory of Denmark. At the same time, Denmark and several European allies are sending troops to Greenland in a pointed signal of intent to boost the vast Arctic island's security.

Danish Foreign Minister Lars Løkke Rasmussen said after a meeting in Washington on Wednesday with his Greenlandic counterpart, U.S. Vice President JD Vance and Secretary of State Marco Rubio that a “fundamental disagreement” remained. He acknowledged that “we didn't manage to change the American position” but said he hadn't expected to.

However, Wednesday's events did point to ways ahead.

Denmark, Greenland and the U.S. agreed to form a high-level working group “to explore if we can find a common way forward,” Løkke Rasmussen said. He added that he expects the group to hold its first meeting “within a matter of weeks.”

Danish and Greenlandic officials didn't specify who would be part of the group or give other details. Løkke Rasmussen said the group should focus on how to address U.S. security concerns while respecting Denmark's “red lines.” The two countries are NATO allies.

“Whether that is doable, I don't know,” he added, holding out hope that the exercise could “take down the temperature.”

He wouldn't elaborate on what a compromise might look like, and expectations are low. As Danish Defense Minister Troels Lund Poulsen put it Thursday, having the group is better than having no working group and “it's a step in the right direction.” It will at least allow the two sides to talk with each other rather than about each other.

Trump has argued repeatedly that the U.S. needs control of Greenland for its national security. He has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals.

Just as the talks were taking place in Washington on Wednesday, the Danish Defense Ministry announced that it was increasing its military presence in Greenland, along with NATO allies. France, Germany, Norway and Sweden announced that they were each sending very small numbers of troops in a symbolic but pointed move signaling solidarity with Copenhagen.

The U.K. said one British officer was part of what it called a reconnaissance group for an Arctic endurance exercise. The German Defense Ministry, which dispatched 13 troops, said the aim is to sound out “possibilities to ensure security with a view to Russian and Chinese threats in the Arctic.” It said it was sending them on a joint flight from Denmark as “a strong signal of our unity.”

Poulsen said that "the Danish Armed Forces, together with a number of Arctic and European allies, will explore in the coming weeks how an increased presence and exercise activity in the Arctic can be implemented in practice,” he said.

On Thursday, he said the intention was “to establish a more permanent military presence with a larger Danish contribution,” and to invite allies to take part in exercises and training on a rotating basis, according to Danish broadcaster DR.

While the European troops are largely symbolic at this point, the timing was no accident.

The deployment “serves both to send a political signal and military signal to America, but also indeed to recognize that Arctic security should be reinforced more," said Maria Martisiute, an analyst at the European Policy Center in Brussels. "And first and foremost, this should be done through allied effort, not by the U.S. coming and wanting to take it over. So it complicates the situation for the U.S.”

The European efforts are Danish-led and not coordinated through NATO, which is dominated by the United States. But the European allies are keen to keep NATO in play, and Germany said that “the aim is to obtain a well-founded picture on the ground for further talks and planning within NATO."

Poulsen has said he and Greenland's foreign minister plan to meet NATO Secretary General Mark Rutte in Brussels on Monday to discuss security in and around the Arctic. NATO has been studying ways to bolster security in the Arctic region.

“I’m really looking forward for an announcement of some kind of military activity or deployment under NATO’s framework,” Martisiute said. “Otherwise there is indeed a risk that ... NATO is paralyzed and that would not be good.”

Sylvain Plazy in Brussels contributed to this report.

Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)

An Airbus A400M transport aircraft of the German Air Force taxis over the grounds at Wunstorf Air Base in the Hanover region, Germany, Thursday, Jan. 15, 2026 as troops from NATO countries, including France and Germany, are arriving in Greenland to boost security. (Moritz Frankenberg/dpa via AP)

Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)

A man rides by on a quad bike past a row of Greenlandic national flags in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)