Dream Pairs Triumphs in UK Supreme Court Trademark Case, Reinforces Commitment to Global IP Protection

NEW YORK, July 31, 2025 /PRNewswire/ -- Dream Pairs, a globally recognized footwear brand under Miracle Miles Group Inc., which also owns Dream Pairs Kids, Bruno Marc, NORTIV 8, and ALLSWIFIT, has successfully defended itself in a high-profile trademark dispute before the United Kingdom Supreme Court. The case, Iconix (Umbro) v. Dream Pairs, centered on allegations that a stylized logo used by Dream Pairs on football boots infringed upon Iconix's "double diamond" trademarks. After more than three years of litigation across three judicial levels—including trial, appeal, and Supreme Court proceedings—the UK's highest court ruled in favor of Dream Pairs, concluding that the use of its logo does not constitute trademark infringement.

 

In June 2025, the UK Supreme Court ruled in favor of Dream Pairs, overturning the decision of the Court of Appeal and reaffirming the original trial judge's conclusion that there was no likelihood of trademark infringement.

This significant outcome not only vindicates Dream Pairs' position but also reaffirms the brand's global commitment to responsible brand development and intellectual property integrity.

"At Dream Pairs, we believe in building enduring trust through thoughtful design and ethical business practices. This decision strengthens our resolve to safeguard our creative vision across international markets," said a spokesperson for Dream Pairs.

The origins of this case trace back to 2021, reflecting Dream Pairs' unwavering commitment to fair competition and the protection of brand identity across international jurisdictions. Throughout each stage of the UK legal process—from the High Court to the Supreme Court—the company consistently advocated for legal clarity around brand expression and visual distinction in the marketplace.

This definitive legal victory affirms more than just a position in a single dispute; it reinforces Dream Pairs' status as a global brand that actively safeguards its intellectual property with conviction and foresight. In an increasingly complex and competitive retail environment, Dream Pairs continues to uphold rigorous standards of originality, compliance, and ethical design.

By defending its rights through lawful and principled means, Dream Pairs sets a meaningful precedent—not only for its own brand ecosystem but for the broader footwear and fashion industries. The company remains firmly committed to delivering original, high-quality products to consumers worldwide while championing a global culture of accountability and innovation.

The ruling from the UK Supreme Court is also notable for its broader impact on trade mark law. For the first time, the UK's highest court recognized that post-sale confusion—how a product is perceived after purchase—can be relevant when assessing potential trade mark infringement. This clarification is expected to shape future legal standards and brand practices across industries where visual identity is a key driver of consumer trust.

While acknowledging the relevance of realistic post-sale scenarios, the Court ultimately upheld Dream Pairs' position that appellate courts must respect the trial judge's multifactorial assessment unless clear errors are present. The ruling underscores the importance of judicial restraint and confirms the original finding that no confusion or infringement occurred.

Dream Pairs' landmark legal victory underscores its position as a trusted leader in the global footwear industry, committed to protecting intellectual property and driving innovation with integrity.

This achievement reflects the brand's unwavering dedication to developing original designs while maintaining the highest standards of legal compliance and ethical business practices. Dream Pairs proactively upholds fair competition and sets a benchmark for transparency and accountability within the competitive footwear and fashion markets worldwide.

As a responsible global brand, Dream Pairs continuously invests in safeguarding its unique identity and fostering a marketplace where innovation and authenticity are valued and protected.

Through this commitment, Dream Pairs not only delivers superior products to consumers but also advances industry-wide standards, reinforcing its role as a professional, forward-looking innovator and steward of brand integrity.

Founded with the vision of making fashion-forward footwear accessible to all, Dream Pairs is a global footwear brand known for combining style, comfort, and performance. With a customer-first approach and a commitment to quality, the brand continues to serve millions of consumers across North America, Europe, and beyond. As Dream Pairs grows its presence on the world stage, it remains committed to upholding the highest standards in innovation, design integrity, and intellectual property protection.

Miracle Miles Group Inc. is the parent company behind the Dream Pairs family of footwear brands, including Dream Pairs, Dream Pairs Kids, Bruno Marc, NORTIV 8, ALLSWIFIT, etc. The company oversees the development, innovation, and global growth of its diverse portfolio across women's, men's, kids', outdoor, and performance footwear. Founded with a mission to make high-quality, stylish shoes accessible for every occasion, Miracle Miles Group continues to build on this vision—striving to become a global leader in the footwear industry through thoughtful design, inclusive pricing, and customer-first values.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Dream Pairs Triumphs in UK Supreme Court Trademark Case, Reinforces Commitment to Global IP Protection

Dream Pairs Triumphs in UK Supreme Court Trademark Case, Reinforces Commitment to Global IP Protection

LAS VEGAS, Jan. 17, 2026 /PRNewswire/ -- At CES 2026, Flowtica was not the loudest presence on the show floor. Over the course of the week, however, the Singapore-based AI company became one of the most closely watched, drawing sustained attention from media, investors, and industry observers.

That attention has now translated into availability. Following its appearance as a CES 2026 Innovation Award Honoree, Flowtica has officially opened sales of Flowtica Scribe, its AI recording pen that quietly stood out in a field dominated by phone-dependent and screen-heavy solutions.

Flowtica Scribe did not make its first public appearance at CES. The product launched on Kickstarter several months earlier, where it attracted thousands of users and established early validation. CES marked a different stage for the company. The focus shifted away from introduction and toward closer examination, with many observers asking whether the idea could hold up beyond early enthusiasm.

Throughout the exhibition, Flowtica's booth at Eureka Park became a steady meeting point for investors and journalists. Conversations rarely centered on specifications or feature lists. Instead, discussions focused on a more fundamental question: whether AI recording tools are beginning to converge on forms that genuinely fit into professional life.

Flowtica's answer was visible in its choice of form. By embedding AI into a pen, an object already accepted in boardrooms, consultations, investor meetings, and sales conversations, the company avoided many of the social and practical frictions that continue to limit phone-based recorders. The result was a device that felt less like a new category of gadget and more like a natural extension of existing behavior.

This restraint is deliberate. Flowtica Scribe is designed to remain unobtrusive, with no screen and no demand for user attention during conversations. Recording, organization, and interpretation take place quietly in the background, allowing users to remain focused on the discussion itself. Among on-site observers, this approach positioned Flowtica as one of the more pragmatic entrants in an increasingly crowded AI recording market.

Hardware, however, represents only part of Flowtica's differentiation. The company places equal emphasis on what happens after recording ends. Its AI functions as a continuously evolving insight system that can operate autonomously while remaining responsive to clear user guidance when needed. Over time, it adapts to individual working rhythms and priorities, shifting the emphasis from capturing everything to identifying what truly matters.

Rather than simply storing conversations, Flowtica helps determine which moments should be retained, revisited, and translated into next actions. Key insights are designed to integrate naturally with existing productivity tools, including calendars and task systems, allowing them to fit into established workflows rather than compete with them.

As interest in Flowtica Scribe built during CES, one question surfaced repeatedly. When would the product be available beyond the show floor?

With sales now officially open through Flowtica's website, the company moves from exhibition attention to real-world deployment. For Flowtica, this moment appears less like a conclusion and more like a transition, from being observed to being used.

As the AI recording market continues to mature, competition is shifting away from novelty and early adoption toward durability. The defining question is no longer whether a system can record conversations, but whether it can remain useful over time.

Flowtica enters this next phase with an approach that is measured and quietly confident, placing its bet not on spectacle, but on long-term relevance.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The AI Recording Pen That Turned Heads at CES Is Finally for Sale