- 33-song catalog includes BLACKPINK hits: "Kill This Love," "DDU-DU DDU- DU," "Ice Cream"
- Builds on recent acquisition of BTS's "Butter," further expanding Beyond Music's K-pop portfolio
- Strengthens global presence by acquiring high-potential music IP across genres and markets
SEOUL, South Korea, Aug. 5, 2025 /PRNewswire/ -- Beyond Music, a leading Asia-based music IP investment and data management firm, has acquired the publishing catalog of globally renowned songwriter Bekuh Boom, best known for her work with BLACKPINK.
The acquisition includes 33 songs, among them BLACKPINK's most iconic hits: "Kill This Love," "DDU-DU DDU-DU," "Ice Cream," "BOOMBAYAH," and "Pretty Savage." Each of these tracks has surpassed 500 million streams on Spotify, establishing them as key pillars of BLACKPINK's global discography.
This deal follows Beyond Music's recent acquisition of a copyright stake in BTS's international hit "Butter," further cementing the company's presence in the global K-pop IP market.
"By acquiring rights to signature tracks from both BTS and BLACKPINK—two of the most iconic acts in K- pop—we've reached a major milestone in executing our global strategy," said Jinwoo Jo, CEO of Beyond Music. "It's also an honor to invest in the work of Bekuh Boom, a world-class songwriter whose catalog continues to resonate with audiences worldwide. We look forward to supporting her future creative endeavors and building a long-term partnership."
Bekuh Boom – now releasing music under her artist moniker BOOMBBY – is an American songwriter and producer who began her professional career at just 18. She made her K-pop debut in 2014 with TAEYANG's "Eyes, Nose, Lips" and quickly became one of the genre's most in-demand voices, penning over ten No. 1 hits across global charts. With credits for artists like BLACKPINK, WINNER, and Jeon Somi, Bekuh has played a key role in defining the sound of modern K-pop and cementing its place on the world stage.
BLACKPINK remains a dominant force in global pop music, boasting over 98 million YouTube subscribers and holding a Guinness World Record. After a hiatus of two years and ten months, the group made a highly anticipated return this July with the release of their new single "Jump", which debuted at No. 1 on the Billboard Global 200 chart. Kicking off the concert in Korea, BLACKPINK is currently embarking on a world tour which will span 31 shows across the countries including the United States, the United Kingdom, France, and Japan through next January.
The Bekuh Boom acquisition is part of Beyond Music's broader strategy to selectively invest in high-performing music assets that offer long-term value. Since its founding in 2021, Beyond Music has completed over 100 large- scale music IP acquisitions, managing more than 35,000 master and publishing rights spanning hits from the 1990s to today.
Beyond Music's value creation model focuses on:
- Precision data analysis
- Revenue optimization through synchronization and licensing
- New IP creation via song remakes and interpolations
- Data-driven social media marketing
- Strategic global collaborations
SEOUL, South Korea, Aug. 5, 2025 /PRNewswire/ -- Beyond Music, a leading Asia-based music IP investment and data management firm, has acquired the publishing catalog of globally renowned songwriter Bekuh Boom, best known for her work with BLACKPINK.
The acquisition includes 33 songs, among them BLACKPINK's most iconic hits: "Kill This Love," "DDU-DU DDU-DU," "Ice Cream," "BOOMBAYAH," and "Pretty Savage." Each of these tracks has surpassed 500 million streams on Spotify, establishing them as key pillars of BLACKPINK's global discography.
This deal follows Beyond Music's recent acquisition of a copyright stake in BTS's international hit "Butter," further cementing the company's presence in the global K-pop IP market.
"By acquiring rights to signature tracks from both BTS and BLACKPINK—two of the most iconic acts in K- pop—we've reached a major milestone in executing our global strategy," said Jinwoo Jo, CEO of Beyond Music. "It's also an honor to invest in the work of Bekuh Boom, a world-class songwriter whose catalog continues to resonate with audiences worldwide. We look forward to supporting her future creative endeavors and building a long-term partnership."
Bekuh Boom – now releasing music under her artist moniker BOOMBBY – is an American songwriter and producer who began her professional career at just 18. She made her K-pop debut in 2014 with TAEYANG's "Eyes, Nose, Lips" and quickly became one of the genre's most in-demand voices, penning over ten No. 1 hits across global charts. With credits for artists like BLACKPINK, WINNER, and Jeon Somi, Bekuh has played a key role in defining the sound of modern K-pop and cementing its place on the world stage.
BLACKPINK remains a dominant force in global pop music, boasting over 98 million YouTube subscribers and holding a Guinness World Record. After a hiatus of two years and ten months, the group made a highly anticipated return this July with the release of their new single "Jump", which debuted at No. 1 on the Billboard Global 200 chart. Kicking off the concert in Korea, BLACKPINK is currently embarking on a world tour which will span 31 shows across the countries including the United States, the United Kingdom, France, and Japan through next January.
The Bekuh Boom acquisition is part of Beyond Music's broader strategy to selectively invest in high-performing music assets that offer long-term value. Since its founding in 2021, Beyond Music has completed over 100 large- scale music IP acquisitions, managing more than 35,000 master and publishing rights spanning hits from the 1990s to today.
Beyond Music's value creation model focuses on:
Through these initiatives, Beyond Music continues to redefine music IP investment, positioning itself as a leader in the evolving global music rights industry.
About Bekuh Boom:
Bekuh BOOM is a singer, songwriter, and producer whose genre-spanning work has helped shape the sound of global pop. Known for her impact in K-pop and beyond, she has written for some of the world's most prominent artists and contributed to multiple international chart-toppers. Her work has earned widespread critical and commercial recognition, including a Best Original Song award from the Game Audio Network Guild.
Now, under her pop artist moniker BOOMBBY, Bekuh is stepping into her own spotlight. With recent singles like "Icy Bishh," "DUHMB," and "Test Drive," she's launched a bold new era – fusing emotionally honest storytelling with high-impact, genre-blurring production. BOOMBBY is more than a new name – it's the most personal and creatively expansive project of her career.
Bekuh recently signed to Range Media Partners for management, where she is represented by Cory Litwin.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Beyond Music Acquires Copyright Catalog of Bekuh Boom, Hitmaker Behind BLACKPINK
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
