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Strategic collaboration with SACEOS aims to upskill MICE professionals through hands-on certification programme
SINGAPORE, Aug. 6, 2025 /PRNewswire/ -- Unearthed Productions, NTUC LearningHub (NTUC LHUB), and the Singapore Association of Convention & Exhibition Organisers and Suppliers (SACEOS) have signed a Partnership Agreement to jointly deliver a new certification programme designed to raise industry standards and build stronger audio-visual capabilities within Singapore's MICE and hospitality sectors.
Graduates who successfully complete the course will be awarded a recognised credential — Audio Visual Specialist (AVS) — which they may append to their names and professional titles, similar to the CMP (Certified Meeting Professional) designation.
The Partnership Agreement was signed at CatchUP 2025, the annual industry gathering hosted by Unearthed Productions. This year's edition also marked the launch of UPGroup Asia, the regional brand under Unearthed Productions, and a new MICE venue search platform for UP-managed venues designed to help clients discover unique event spaces and elevate their AVL (audio, visual, lighting) experiences across the region with integrated event management and production services
The new course, WSQ Fundamentals of Audio, Visual, and Lighting Systems, is now available through NTUC LHUB. Developed in collaboration with trainers from Unearthed Productions and endorsed by SACEOS and the Singapore Tourism Board, the course equips professionals with real-world audio, visual, and lighting (AVL) skills and provides a strong foundation for those working toward the AVS Certification.
Targeted at aspiring and experienced AV technicians, MICE professionals, and hospitality practitioners, the 16-hour course blends theory and hands-on learning using industry-grade equipment. Participants will learn how to inspect, troubleshoot, and operate AV systems in line with safety protocols and client requirements. The course is part of Singapore's national WSQ framework, with funding support available for eligible trainees.
"We've seen firsthand how skilled AV professionals can transform event experiences from good to exceptional. The course uses the latest and actual industry equipment, so participants graduate with the hands-on skills that event organizers genuinely need," said Adam Piperdy, Founder and Chief Experience Officer of Unearthed Productions.
"We are seeing a demand for AV professionals who can work with the latest technology in Singapore's growing MICE sector. Working with Unearthed Productions gives us access to current industry practices and real-world insights. This collaboration ensures we are delivering practical, job-ready skills to meet actual market needs," said Tay Ee Learn, Assistant Chief Executive & Chief Sector Skills Officer of NTUC LearningHub.
"Singapore Tourism Board welcomes this timely collaboration. As business events grow increasingly sophisticated, cutting-edge audio-visual expertise has become essential to delivering world-class experiences. In line with STB's Tourism 2040 roadmap, the industry-validated AVS certification programme not only builds critical capabilities but also creates promising career pathways in this dynamic field. It also helps to strengthen Singapore's position as the World's Best MICE City while offering professionals the opportunity to be part of our thriving business events ecosystem, supporting our long-term vision for sustained growth in MICE tourism," said Rachel Loh, Executive Director, Hospitality & Tourism Talent, Singapore Tourism Board.
This initiative comes at a pivotal moment when Singapore's MICE sector demonstrates exceptional growth. The country recently achieved its best-ever position on the ICCA Worldwide City Rankings, placing among the world's premier business events destinations. With the Singapore Tourism Board targeting a three-fold increase in MICE tourism receipts by 2040, skilled Audio Visual professionals are increasingly critical to capturing this high-value segment.
This certification course directly addresses that need by developing the technical expertise essential for delivering world-class events, reflecting Unearthed Productions' commitment to pushing industry standards forward through both exceptional event delivery and professional skills development.
Course registration is now open via NTUC LHUB.
About Unearthed Productions
Unearthed Productions is a full-service event agency based in Singapore, delivering event experiences in the region. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, Unearthed Productions delivers a complete suite of event solutions that allow event organisers to seamlessly execute award-winning event experiences. Producing hundreds of event experiences for thousands of audiences annually, Unearthed Productions is the trusted partner of both organisations and venue owners in the region.
About NTUC LearningHub
NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working with employers and individual learners to provide learning solutions in areas such as Infocomm Technology, Generative AI & Cloud, Healthcare, Retail & Food Services, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources & Coaching and Foreign Workers Training.
To date, NTUC LearningHub has helped over 34,000 organisations and achieved more than 3.2 million training places across more than 1,000 courses with a pool of about 1,000 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships to offer a wide range of relevant end-to-end training. Besides in-person training, we also offer instructor-led virtual live classes (VLCs) and asynchronous online learning. The NTUC LearningHub Learning eXperience Platform (LXP) — a one-stop online learning platform — offers timely, bite-sized and quality content for learners to upskill anytime and anywhere. Beyond learning, LXP also serves as a platform for jobs and skills development for both workers and companies.
For more information, visit www.ntuclearninghub.com.
About SACEOS
The Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) was established in 1979 as the national trade association for the MICE (Meetings, Incentives, Conventions, Exhibitions, and Events) industry. As the voice and champion of the sector, SACEOS works closely with government and industry stakeholders to promote best practices, develop talent, and strengthen Singapore's position as a global events hub.
Media Contacts
Unearthed Productions
Josiah Eufemio
Marketing and Communications Lead
josiah_eufemio@upgroup.asia
NTUC LearningHub
Steven Lee
Senior Executive, Brand & Communications
steven.lee@ntuclearninghub.com
Zulaikha Zulkiflee
Senior Manager, Brand & Communications
zulaikha@ntuclearninghub.com
Strategic collaboration with SACEOS aims to upskill MICE professionals through hands-on certification programme
SINGAPORE, Aug. 6, 2025 /PRNewswire/ -- Unearthed Productions, NTUC LearningHub (NTUC LHUB), and the Singapore Association of Convention & Exhibition Organisers and Suppliers (SACEOS) have signed a Partnership Agreement to jointly deliver a new certification programme designed to raise industry standards and build stronger audio-visual capabilities within Singapore's MICE and hospitality sectors.
Graduates who successfully complete the course will be awarded a recognised credential — Audio Visual Specialist (AVS) — which they may append to their names and professional titles, similar to the CMP (Certified Meeting Professional) designation.
The Partnership Agreement was signed at CatchUP 2025, the annual industry gathering hosted by Unearthed Productions. This year's edition also marked the launch of UPGroup Asia, the regional brand under Unearthed Productions, and a new MICE venue search platform for UP-managed venues designed to help clients discover unique event spaces and elevate their AVL (audio, visual, lighting) experiences across the region with integrated event management and production services
The new course, WSQ Fundamentals of Audio, Visual, and Lighting Systems, is now available through NTUC LHUB. Developed in collaboration with trainers from Unearthed Productions and endorsed by SACEOS and the Singapore Tourism Board, the course equips professionals with real-world audio, visual, and lighting (AVL) skills and provides a strong foundation for those working toward the AVS Certification.
Targeted at aspiring and experienced AV technicians, MICE professionals, and hospitality practitioners, the 16-hour course blends theory and hands-on learning using industry-grade equipment. Participants will learn how to inspect, troubleshoot, and operate AV systems in line with safety protocols and client requirements. The course is part of Singapore's national WSQ framework, with funding support available for eligible trainees.
"We've seen firsthand how skilled AV professionals can transform event experiences from good to exceptional. The course uses the latest and actual industry equipment, so participants graduate with the hands-on skills that event organizers genuinely need," said Adam Piperdy, Founder and Chief Experience Officer of Unearthed Productions.
"We are seeing a demand for AV professionals who can work with the latest technology in Singapore's growing MICE sector. Working with Unearthed Productions gives us access to current industry practices and real-world insights. This collaboration ensures we are delivering practical, job-ready skills to meet actual market needs," said Tay Ee Learn, Assistant Chief Executive & Chief Sector Skills Officer of NTUC LearningHub.
"Singapore Tourism Board welcomes this timely collaboration. As business events grow increasingly sophisticated, cutting-edge audio-visual expertise has become essential to delivering world-class experiences. In line with STB's Tourism 2040 roadmap, the industry-validated AVS certification programme not only builds critical capabilities but also creates promising career pathways in this dynamic field. It also helps to strengthen Singapore's position as the World's Best MICE City while offering professionals the opportunity to be part of our thriving business events ecosystem, supporting our long-term vision for sustained growth in MICE tourism," said Rachel Loh, Executive Director, Hospitality & Tourism Talent, Singapore Tourism Board.
This initiative comes at a pivotal moment when Singapore's MICE sector demonstrates exceptional growth. The country recently achieved its best-ever position on the ICCA Worldwide City Rankings, placing among the world's premier business events destinations. With the Singapore Tourism Board targeting a three-fold increase in MICE tourism receipts by 2040, skilled Audio Visual professionals are increasingly critical to capturing this high-value segment.
This certification course directly addresses that need by developing the technical expertise essential for delivering world-class events, reflecting Unearthed Productions' commitment to pushing industry standards forward through both exceptional event delivery and professional skills development.
Course registration is now open via NTUC LHUB.
About Unearthed Productions
Unearthed Productions is a full-service event agency based in Singapore, delivering event experiences in the region. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, Unearthed Productions delivers a complete suite of event solutions that allow event organisers to seamlessly execute award-winning event experiences. Producing hundreds of event experiences for thousands of audiences annually, Unearthed Productions is the trusted partner of both organisations and venue owners in the region.
About NTUC LearningHub
NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working with employers and individual learners to provide learning solutions in areas such as Infocomm Technology, Generative AI & Cloud, Healthcare, Retail & Food Services, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources & Coaching and Foreign Workers Training.
To date, NTUC LearningHub has helped over 34,000 organisations and achieved more than 3.2 million training places across more than 1,000 courses with a pool of about 1,000 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships to offer a wide range of relevant end-to-end training. Besides in-person training, we also offer instructor-led virtual live classes (VLCs) and asynchronous online learning. The NTUC LearningHub Learning eXperience Platform (LXP) — a one-stop online learning platform — offers timely, bite-sized and quality content for learners to upskill anytime and anywhere. Beyond learning, LXP also serves as a platform for jobs and skills development for both workers and companies.
For more information, visit www.ntuclearninghub.com.
About SACEOS
The Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) was established in 1979 as the national trade association for the MICE (Meetings, Incentives, Conventions, Exhibitions, and Events) industry. As the voice and champion of the sector, SACEOS works closely with government and industry stakeholders to promote best practices, develop talent, and strengthen Singapore's position as a global events hub.
Media Contacts
Unearthed Productions
Josiah Eufemio
Marketing and Communications Lead
josiah_eufemio@upgroup.asia
NTUC LearningHub
Steven Lee
Senior Executive, Brand & Communications
steven.lee@ntuclearninghub.com
Zulaikha Zulkiflee
Senior Manager, Brand & Communications
zulaikha@ntuclearninghub.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Unearthed Productions and NTUC LearningHub Sign Partnership Agreement to Elevate AV Standards in Singapore's Events Industry
GUANGZHOU, China, Jan. 15, 2026 /PRNewswire/ -- On January 14, 2026, Guangzhou Zhongshan Whampoa School for Hong Kong and Macao Students (ZWIS) and Foshan Zhongshan Whampoa Star-raise School for Hong Kong and Macao Students (ZWSS)—both established by ZWIE—formally signed a Memorandum of Cooperation with The Education University of Hong Kong (EdUHK), marking the launch of several substantive collaborative initiatives. The two ZWIE schools will introduce EdUHK's "Mainland Secondary School Principals' Recommendation Scheme" and provide outstanding EdUHK students with opportunities for school visits, immersive on-campus experiences, and internships. The partners will also jointly organize admission seminars and parent engagement activities to offer families cutting-edge educational guidance.
Professor May Cheng May-hung, Vice President (Academic) of EdUHK, said that the signing of the memorandum marks a significant and solid step forward in promoting educational innovation and deepening exchanges between both parties. This collaboration covers multiple areas, which will enhance students' practical abilities, foster professional exchanges among teachers, and further strengthen the cooperation between the educational sectors of the two regions.
Dr. Peggy Zhai, Principal of Zhongshan Whampoa School for Hong Kong and Macao Students, said that this collaboration represents a profound integration of academia and practice. It not only creates a fast track to quality education for students and injects new vitality into teacher development and teaching research advancement, but also provides a high-end, quality career platform for outstanding students of EdUHK, further promoting the integration of education in the Greater Bay Area.
The partnership is founded on the alignment of educational philosophies and mutual high regard for each other's strengths. EdUHK is a government-funded higher education institution dedicated to advancing learning and teaching through the provision of teacher education programs, as well as diverse academic and research programs in social sciences and humanities. In the March-released "2025 QS World University Rankings by Subject" in education, EdUHK ranked 12th globally, fourth in Asia, and second in Hong Kong. Additionally, it was rated as a "5-Star Institution" in the "QS Stars University Ratings." The Zhongshan Whampoa Schools for Hong Kong and Macao Students, established in Guangzhou and Foshan by ZWIE based on over two decades of experience, have grown into leading force in educating Hong Kong and Macao students in the Greater Bay Area. The Guangzhou campus has obtained authorization for the IB MYP-DP continuum and Cognia accreditation, and was listed among the "Hurun Education•Top 100 International Schools in China 2025."
As a pioneer in the integration of Eastern and Western holistic education, ZWIE has been deeply rooted in the Greater Bay Area for over 23 years and has established and supported multiple IB World Schools. Grounded in local educational characteristics and integrated with the IB curriculum framework, ZWIE actively promotes the fusion and innovation of IB and Chinese education, constructing a coherent 15-year IB holistic education ecosystem from kindergarten through high school. It was elected as the founding chair unit of Chong Wa International Baccalaureate Schools Association (CISA), officially recognized by the IB in Greater China. This achievement is underpinned by an educational legacy spanning a century.
ZWIE's approach to integrated education traces back to the great-grandfather of Mr. James Wong, Chairman of ZWIE—Mr. Wu Shangshi, a pioneering figure in Chinese hydrogeography and a master of modern geography in Lingnan. Mr. Wu Shangshi graduated from the English Department of Sun Yat-sen University, pursued advanced studies in France under renowned French geographers, and upon returning to China, taught at Sun Yat-sen University where he later served as head of the Geography Department.
Mr. Wu Shangshi was proficient in English, French, and German. His translation of Hydrology of Rivers was the first French monograph translated in the Chinese geographical community. His published Research on the Topography of the Eastern Foothills of Baiyun Mountain was one of China's earliest true topographical papers. The "Pearl River Delta" geographical theory was finalized and matured under his research, and the "Seven Star Hill Ancient Marine Abrasion Relics" he discovered are now listed as a key Guangzhou cultural relics protection unit. During the War of Resistance Against Japanese Aggression, he led teachers and students on a walking survey of the mountains and rivers of northern Guangdong, holding steadfastly to his lectures amidst the fires of war, integrating a sense of national and familial commitment into the educational ethos.
Many of Mr. Wu Shangshi's descendants have dedicated themselves to education, and this educational ideal of "rooting in China, looking to the world" has been passed down through generations. In 2003, Mr. James Wong was entrusted by his family to return from Hong Kong to Guangzhou, the place where Mr. Wu Shangshi studied and taught, to explore integrated Chinese and Western education for the new era. The name "Zhonghuang" (中黃) is derived from "Zhonghua Yanhuang" (中華炎黃), and from its inception, its mission has been to inherit and promote Chinese culture.
For over two decades, ZWIE has driven curriculum innovation as its core, developing an integrated curriculum system with both local roots and international perspective. In recent years, ZWIE has continually advanced curriculum evolution, deeply integrating AI-enabled teaching while strengthening science and innovation education. It has explored joint programs with several century-old prestigious schools in the Greater Bay Area to cultivate top innovative talents among Hong Kong and Macao students. As a rising star among schools for Hong Kong and Macao students in the region, ZWIE achieved remarkable results in its inaugural 2025 DSE cohort: at the Guangzhou campus, 46.6% of graduates received offers from top three universities in Hong Kong, 73.3% from top five, including four admitted to the University of Hong Kong (covering flagship programs in Medicine and International Business and Global Management). At the Foshan campus, all inaugural DSE graduates received offers from top five Hong Kong universities or mainland 985/211 institutions, achieving outcomes comparable to Hong Kong Band 1 schools. All graduates from the ZWIE American Curriculum Department gained admission to top 100 world universities.
Mr. James Wong, Chairman of ZWIE, expressed that ZWIE originated in Hong Kong and has accumulated 23 years of practical experience in integrated education within the Greater Bay Area. This in-depth collaboration with EdUHK not only signifies high recognition of ZWIE's educational practices but also provides strong support for ZWIE's return to Hong Kong to extend its operations. Mr. Wong mentioned that ZWIE is actively promoting the launch of a new Hong Kong project, "Zhongshan Whampoa Academy," dedicated to exploring Sino-foreign integrated international curricula with Chinese characteristics, cultivating innovative talents with both noble character and global competence. He looks forward to this as a new starting point—based in the Greater Bay Area, facing the "Belt and Road"—to contribute the wisdom of Chinese education to the world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration
ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration
ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration
