FOSHAN, China, Aug. 7, 2025 /PRNewswire/ -- Midea Club Flash Installation Tournament (MCFIT), under the theme "Master Speed, More Profits", has successfully launched. By August, the preliminaries were completed across five countries, with over 10,000 participants competing for the Top 5 awards of each country. This milestone highlights Midea's commitment to advancing the air conditioning installation industry and fostering regional collaboration.
As the world's No. 1 residential inverter AC brand with 27 years of expertise, Midea has built a broad user base across ASEAN. The Midea Club initiative, with over 145,700 AC installations completed for now, promotes cooperation with professional installers. Midea aims to improve the installation process through standardized practices and ongoing training. The tournament highlights Midea's appreciation for installation professionals, recognizing their vital role in the brand's success and development.
The tournament follows a three-stages. At every stage, winners receive rewards and certificates, the top five champions from each country will earn $150–300 and will be leading to the grand finale at Midea's headquarters in China this November, competing for a $5,000 grand prize and the "Midea ASEAN Flash Installation Ambassador" title. Top performers will earn the "Master of Speed" title, gaining access to Midea's elite service network and priority project access.
Midea Drives Service Transformation through standardization, digitalization, and innovation.
The tournament integrates the Midea Club App, which records installation data to ensure transparency and efficiency. This digital approach highlights Midea's leadership in service innovation.
Midea's Numen series, with its PULL-DOWN structure, increases installation efficiency, reducing maintenance time by 72%. Installers can replace motors in just four steps, taking only 3 minutes and 20 seconds.
- Midea has been supporting local installers and partners through ongoing technical training and preferential order allocation, further promoting their career growth.
- The tournament integrates the Midea Club App, which records installation data, standardizing, digitizing, and ensuring transparency in operations. This highlights Midea's leadership in service digitalization.
- Product innovation also enhances installation and maintenance. The Midea Numen series, with its PULL-DOWN Structure, improves maintenance efficiency by 72%, enabling motor replacement in 4 steps. This design also won this year's German Red Dot Award.
The MCFIT Tournament reflects Midea's philosophy of "enhancing skills through competition, driving innovation through events, and strengthening alliances through participation." By building a robust service ecosystem, Midea is raising the bar for AC installation across ASEAN, setting new industry benchmarks and creating growth opportunities for installers.
Midea Official Website
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Southeast Asia's Largest AC Installation Tournament -- Midea Club Flash Installation Tournament (MCFIT) Kicks Off with a Grand Prize of $5,000
Southeast Asia's Largest AC Installation Tournament -- Midea Club Flash Installation Tournament (MCFIT) Kicks Off with a Grand Prize of $5,000
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MELBOURNE, Australia, Jan. 17, 2026 /PRNewswire/ -- Panduit, a global leader in electrical and network infrastructure solutions, today announced the promotion of Holly Garcia to Chief Commercial Officer. In this role, Garcia will lead the company's global commercial strategy, focusing on the company's commitment to innovation and delivering a best-in-class experience for customers. Garcia will report directly to Panduit President, Marc Naese.
"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."
In her most recent role as Vice President of Panduit's Data Center business unit, Garcia spearheaded global growth and innovation initiatives. She led the development of business strategy and directed new product introductions to strengthen Panduit's position in the rapidly evolving data center market. With more than 25 years of experience in sales, marketing, and business unit leadership, Garcia brings a proven track record of driving commercial success and transformative growth.
"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," explained Garcia. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."
About Panduit
Panduit is a leading global manufacturer of high-quality electrical and network infrastructure and connectivity solutions. Operating from our headquarters in Tinley Park, Ill., USA, and across 112 worldwide locations, we drive innovation through strategic R&D investments and breakthrough product development while providing seamless global support and service. Since 1955, our commitment to our customers and partners has remained constant. And together, with them, we create exceptional solutions that support their businesses in a way that's good for them and good for the world. Panduit is making the connections that matter. For more information, visit www.panduit.com.
Media Contact:
Dawn Leach
Manager, Global Brand
Panduit Corp.
708-532-1800 x81316
dawn.leach@panduit.com
MELBOURNE, Australia, Jan. 17, 2026 /PRNewswire/ -- Panduit, a global leader in electrical and network infrastructure solutions, today announced the promotion of Holly Garcia to Chief Commercial Officer. In this role, Garcia will lead the company's global commercial strategy, focusing on the company's commitment to innovation and delivering a best-in-class experience for customers. Garcia will report directly to Panduit President, Marc Naese.
"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."
In her most recent role as Vice President of Panduit's Data Center business unit, Garcia spearheaded global growth and innovation initiatives. She led the development of business strategy and directed new product introductions to strengthen Panduit's position in the rapidly evolving data center market. With more than 25 years of experience in sales, marketing, and business unit leadership, Garcia brings a proven track record of driving commercial success and transformative growth.
"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," explained Garcia. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."
About Panduit
Panduit is a leading global manufacturer of high-quality electrical and network infrastructure and connectivity solutions. Operating from our headquarters in Tinley Park, Ill., USA, and across 112 worldwide locations, we drive innovation through strategic R&D investments and breakthrough product development while providing seamless global support and service. Since 1955, our commitment to our customers and partners has remained constant. And together, with them, we create exceptional solutions that support their businesses in a way that's good for them and good for the world. Panduit is making the connections that matter. For more information, visit www.panduit.com.
Media Contact:
Dawn Leach
Manager, Global Brand
Panduit Corp.
708-532-1800 x81316
dawn.leach@panduit.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Panduit Strengthens Commitment to Customer Excellence with Appointment of Holly Garcia to Chief Commercial Officer
