ZURICH, Switzerland (AP) — The U.S. was knocked off the top spot in FIFA's latest women's rankings by world champion Spain.
Spain regained the No. 1 position despite losing to England in the final of the European Championship last month.
The U.S. held the top position since August last year after winning gold at the Paris Olympics. Spain was No. 1 from December 2023 to June last year after its World Cup triumph.
The latest rankings were released by world governing body FIFA on Thursday.
England, which has won back-to-back Euros and lost to Spain in the final at the 2023 World Cup, moved up one place to fourth.
Brazil dropped three positions and is seventh despite successfully defending the Copa America to win its ninth continental title.
Sweden and France were big movers after impressive showings at the Euros.
Sweden rose three places and is third after being eliminated on penalties by England in the quarterfinals.
France moved up four places to sixth after also losing in the quarterfinals.
AP soccer: https://apnews.com/hub/soccer
England players celebrate in central London, Tuesday, July 29, 2025 after their victory in the Women's EURO 2025 final. (Adam Davy, Pool Photo via AP)
England players celebrate with the trophy after winning the Women's Euro 2025 final soccer match between England and Spain at St. Jakob-Park in Basel, Switzerland, Sunday, July 27, 2025. (AP Photo/Alessandra Tarantino)
Spain's Aitana Bonmati shows her second place medal at the end of the Women's Euro 2025 final soccer match between England and Spain at St. Jakob-Park in Basel, Switzerland, Sunday, July 27, 2025. (AP Photo/Alessandra Tarantino)
KOHALA, Hawai‘i--(BUSINESS WIRE)--Jan 15, 2026--
Kuleana Rum Works, the Hawai‘i-based distillery known for its additive-free, award-winning rums, today announced the release of “An Open Letter on Additive-Free Rum,” written by Founder & CEO Steve Jefferson, addressing why rum is now facing the same scrutiny and market shift that reshaped tequila a decade ago.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260107792953/en/
Consumers across spirits are demanding more honesty about how products are made. Additive-free labeling has already transformed tequila and is reshaping whiskey and RTDs. Drinkers now expect producers to protect natural flavor instead of masking it, and bartenders increasingly use transparency as a measure of quality. The letter positions rum as the next category entering this accountability cycle, as more consumers begin to question undisclosed sweeteners, flavorings and added color.
Tequila provides the clearest precedent. Producers who embraced additive-free methods helped premiumize the category, while brands relying on undisclosed additives now face growing skepticism. According to the letter, rum is approaching the same turning point. Jefferson explains that Kuleana Rum Works was founded on additive-free principles: growing heirloom Hawaiian kō (sugarcane), fermenting and distilling fresh juice at lower proof to preserve natural character, adding nothing after distillation and holding all blending partners to the same standards. Every rum — whether distilled in Hawai‘i or sourced — is verified additive-free through independent lab testing and supplier documentation.
“Consumer expectations are changing fast across spirits,” said Steve Jefferson, Founder and CEO of Kuleana Rum Works. “People want honesty in what they drink, and they’re rewarding producers who protect natural flavor rather than covering it up. Additive-free isn’t a trend — it’s becoming the standard, and rum is now facing that shift head-on.”
Additional detail in the letter underscores how production choices such as fresh juice fermentation, low-proof distillation and a strict no-additives policy create transparency and flavor integrity that align with what the market is valuing.
About Kuleana Rum Works
Founded on the island of Hawai‘i in 2013, Kuleana Rum Works crafts award-winning, additive-free rums — led by its signature Hawaiian Rum Agricole® — from fresh kō (heirloom Hawaiian sugarcane) grown on its regenerative Kohala farm. Now available in 17 states and Japan, Kuleana Rum Works champions excellence, transparency and community stewardship. Visit kuleanarum.com to learn more.
https://kuleanarum.com/additive-free/
