SYDNEY, Aug. 12, 2025 /PRNewswire/ -- FanFirm Pty Ltd, a small Australian company, claims their recent win in the Federal Court of Australia is a "historic win" over their large US competitor and one that has been coming since trademark disputes began between the two companies in 2010.
On one side was Australian company FanFirm who have sold Fanatics branded apparel since 1997 and on the other was Fanatics LLC, the US$31 billion mega brand which is owned by billionaire Michael Rubin, Jay Z and many of the top leagues in the US.
Up until last year Fanatics LLC sold licensed sports apparel bearing FANATICS branding for the NFL, NBA, MLB, NHL & other teams & Leagues into Australia via their website.
However, the Australian company FanFirm owns trademarks for or that include the word 'Fanatics' across various trademark classes (including for clothing and sportswear) & has 'first use' rights in Australia, having existed in the market in various forms since 1997. The Australian company began legal proceedings in 2022 against Fanatics LLC in the Federal Court of Australia for trademark infringement.
In July 2024, the Federal Court of Australia delivered a judgment that found, amongst other things, that Fanatics LLC had infringed FanFirm's trademark rights and that Fanatics LLC's own trademark for FANATICS for on-line retail store services featuring sports related and sports team branded clothing and merchandise should be partially cancelled. Flowing on from that decision, the Australian Federal Court made an order restraining the US company from offering for sale and selling FANATICS branded sports apparel in Australia, including via the US company's website.
In November last year, Fanatics LLC appealed the July 2024 decision.
So both parties returned to court, this time to the Full Federal Court of Australia and before three Australian Federal Court judges. Fanatics LLC argued they had good faith and honest & concurrent use of Fanatics.
However, the three judges unanimously dismissed those claims in a further win for the Australian company.
The combined effect of the first instance and appeal judgments is that no Fanatics branded jerseys or associated Fanatics branded apparel can be offered for sale or sold in Australia.
The NFL, NBA, MLB, NHL & other leagues, players' associations, team owners & various players' unions have invested in Fanatics LLC who make various apparel for the leagues and some players. Many thousands of FANATICS branded items that are currently viewable on the Fanatics LLC website will not be available for sale in Australia under the judgment.
Owner and founder of FanFirm, the owner of 'Fanatics' trademarks in Australia, Warren Livingstone said:
"We love North American sports leagues in Australia & Fanatics LLC have said that Australia is their third biggest market for apparel sales. So, while it's a big loss for them, it's a monumental win for us.
We never doubted we would win. The evidence was clear from both parties. We had sold merchandise with Fanatics branding for over a decade before they began to use that brand. It really was David v Goliath. We are relieved, but ecstatic."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Fanatics Branded NFL, NBA, MLB & NHL Apparel Sales Banned in Australia
Fanatics Branded NFL, NBA, MLB & NHL Apparel Sales Banned in Australia
GUANGZHOU, China, Jan. 15, 2026 /PRNewswire/ -- On January 14, 2026, Guangzhou Zhongshan Whampoa School for Hong Kong and Macao Students (ZWIS) and Foshan Zhongshan Whampoa Star-raise School for Hong Kong and Macao Students (ZWSS)—both established by ZWIE—formally signed a Memorandum of Cooperation with The Education University of Hong Kong (EdUHK), marking the launch of several substantive collaborative initiatives. The two ZWIE schools will introduce EdUHK's "Mainland Secondary School Principals' Recommendation Scheme" and provide outstanding EdUHK students with opportunities for school visits, immersive on-campus experiences, and internships. The partners will also jointly organize admission seminars and parent engagement activities to offer families cutting-edge educational guidance.
Professor May Cheng May-hung, Vice President (Academic) of EdUHK, said that the signing of the memorandum marks a significant and solid step forward in promoting educational innovation and deepening exchanges between both parties. This collaboration covers multiple areas, which will enhance students' practical abilities, foster professional exchanges among teachers, and further strengthen the cooperation between the educational sectors of the two regions.
Dr. Peggy Zhai, Principal of Zhongshan Whampoa School for Hong Kong and Macao Students, said that this collaboration represents a profound integration of academia and practice. It not only creates a fast track to quality education for students and injects new vitality into teacher development and teaching research advancement, but also provides a high-end, quality career platform for outstanding students of EdUHK, further promoting the integration of education in the Greater Bay Area.
The partnership is founded on the alignment of educational philosophies and mutual high regard for each other's strengths. EdUHK is a government-funded higher education institution dedicated to advancing learning and teaching through the provision of teacher education programs, as well as diverse academic and research programs in social sciences and humanities. In the March-released "2025 QS World University Rankings by Subject" in education, EdUHK ranked 12th globally, fourth in Asia, and second in Hong Kong. Additionally, it was rated as a "5-Star Institution" in the "QS Stars University Ratings." The Zhongshan Whampoa Schools for Hong Kong and Macao Students, established in Guangzhou and Foshan by ZWIE based on over two decades of experience, have grown into leading force in educating Hong Kong and Macao students in the Greater Bay Area. The Guangzhou campus has obtained authorization for the IB MYP-DP continuum and Cognia accreditation, and was listed among the "Hurun Education•Top 100 International Schools in China 2025."
As a pioneer in the integration of Eastern and Western holistic education, ZWIE has been deeply rooted in the Greater Bay Area for over 23 years and has established and supported multiple IB World Schools. Grounded in local educational characteristics and integrated with the IB curriculum framework, ZWIE actively promotes the fusion and innovation of IB and Chinese education, constructing a coherent 15-year IB holistic education ecosystem from kindergarten through high school. It was elected as the founding chair unit of Chong Wa International Baccalaureate Schools Association (CISA), officially recognized by the IB in Greater China. This achievement is underpinned by an educational legacy spanning a century.
ZWIE's approach to integrated education traces back to the great-grandfather of Mr. James Wong, Chairman of ZWIE—Mr. Wu Shangshi, a pioneering figure in Chinese hydrogeography and a master of modern geography in Lingnan. Mr. Wu Shangshi graduated from the English Department of Sun Yat-sen University, pursued advanced studies in France under renowned French geographers, and upon returning to China, taught at Sun Yat-sen University where he later served as head of the Geography Department.
Mr. Wu Shangshi was proficient in English, French, and German. His translation of Hydrology of Rivers was the first French monograph translated in the Chinese geographical community. His published Research on the Topography of the Eastern Foothills of Baiyun Mountain was one of China's earliest true topographical papers. The "Pearl River Delta" geographical theory was finalized and matured under his research, and the "Seven Star Hill Ancient Marine Abrasion Relics" he discovered are now listed as a key Guangzhou cultural relics protection unit. During the War of Resistance Against Japanese Aggression, he led teachers and students on a walking survey of the mountains and rivers of northern Guangdong, holding steadfastly to his lectures amidst the fires of war, integrating a sense of national and familial commitment into the educational ethos.
Many of Mr. Wu Shangshi's descendants have dedicated themselves to education, and this educational ideal of "rooting in China, looking to the world" has been passed down through generations. In 2003, Mr. James Wong was entrusted by his family to return from Hong Kong to Guangzhou, the place where Mr. Wu Shangshi studied and taught, to explore integrated Chinese and Western education for the new era. The name "Zhonghuang" (中黃) is derived from "Zhonghua Yanhuang" (中華炎黃), and from its inception, its mission has been to inherit and promote Chinese culture.
For over two decades, ZWIE has driven curriculum innovation as its core, developing an integrated curriculum system with both local roots and international perspective. In recent years, ZWIE has continually advanced curriculum evolution, deeply integrating AI-enabled teaching while strengthening science and innovation education. It has explored joint programs with several century-old prestigious schools in the Greater Bay Area to cultivate top innovative talents among Hong Kong and Macao students. As a rising star among schools for Hong Kong and Macao students in the region, ZWIE achieved remarkable results in its inaugural 2025 DSE cohort: at the Guangzhou campus, 46.6% of graduates received offers from top three universities in Hong Kong, 73.3% from top five, including four admitted to the University of Hong Kong (covering flagship programs in Medicine and International Business and Global Management). At the Foshan campus, all inaugural DSE graduates received offers from top five Hong Kong universities or mainland 985/211 institutions, achieving outcomes comparable to Hong Kong Band 1 schools. All graduates from the ZWIE American Curriculum Department gained admission to top 100 world universities.
Mr. James Wong, Chairman of ZWIE, expressed that ZWIE originated in Hong Kong and has accumulated 23 years of practical experience in integrated education within the Greater Bay Area. This in-depth collaboration with EdUHK not only signifies high recognition of ZWIE's educational practices but also provides strong support for ZWIE's return to Hong Kong to extend its operations. Mr. Wong mentioned that ZWIE is actively promoting the launch of a new Hong Kong project, "Zhongshan Whampoa Academy," dedicated to exploring Sino-foreign integrated international curricula with Chinese characteristics, cultivating innovative talents with both noble character and global competence. He looks forward to this as a new starting point—based in the Greater Bay Area, facing the "Belt and Road"—to contribute the wisdom of Chinese education to the world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration
ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration
ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration
