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JCPenney Says It’s Time to Get Back to It – and Look Good Doing It

News

JCPenney Says It’s Time to Get Back to It – and Look Good Doing It
News

News

JCPenney Says It’s Time to Get Back to It – and Look Good Doing It

2025-08-12 20:00 Last Updated At:20:10

PLANO, Texas--(BUSINESS WIRE)--Aug 12, 2025--

Nike.Jessica Simpson.Aeropostale.Volcom.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250812736216/en/

This season, JCPenney is turning heads with exclusive drops and fresh new collections for smart, savvy customers who know that killer style and real value are a winning formula.

Back to It: This Isn’t Just School Season – It’s Your Season

Forget pencils and planners – fall is the ultimate style reset. It’s not just back-to-school… it’s back to it. Back to bold choices. Back to making every hallway, coffee run, and carpool drop-off your personal runway.

“We’re not just selling clothes; we’re redefining the season,” said Michelle Wlazlo, JCPenney Brand Chief Executive Officer. “Whether you’re headed to class, the office or just owning your daily grind, we’ve got the brands and looks to help you show up with confidence. Because looking good should never feel out of reach.”

What’s Hot? Only Everything.

JCPenney is serving up all the vibes this season: think major brands you love, from Arizona to Aeropostale, plus a seriously cool exclusive designer collection landing in September. It’s under wraps for now, but fashion fans, get ready. Expect standout styles that level up every look. No compromises, no gatekeeping, just seriously good fashion that works for you.

Get ready to strut. This fall, JCPenney is where “fashion meets function” finally feels fun again.

1. The New Brand Vanguard: Bold Brands & Exclusive Lines

2. What’s Hot This Season: The Trends You’ll Live In

3. Home & Lifestyle: Dorm Goals Unlocked

4. Beauty for Every Vibe

Unapologetically Bold, Unmistakably JCPenney

With the same energy created during the brand’s “ Yes, JCPenney ” debut, the Back-to-It vibe comes to life in a series of TV spots, including “Morning Routine,” “Drop-off” and an all new spot airing August 13 across Cable TV & Hispanic Broadcast. Every scene proves that with the right look, even the most everyday moments can feel extraordinary.

Yes, JCPenney.

The comeback? It’s real. The confidence? Unshakable. JCPenney is back – louder, prouder and ready to help everyone unlock their “it” moment, no matter what their “it” is. And the best part? This is just the beginning.

For a closer look at the latest arrivals and to reinvent your own routine, visit www.jcpenney.com or your local JCPenney.

About JCPenney

JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

Building on a notable comeback that’s bringing the receipts on real fashion for less, America’s Best Department Store continues to deliver top brands and trend-forward styles for every body and every budget that will make you proudly say, “Yes, JCPenney!”

Building on a notable comeback that’s bringing the receipts on real fashion for less, America’s Best Department Store continues to deliver top brands and trend-forward styles for every body and every budget that will make you proudly say, “Yes, JCPenney!”

WHEATON, Ill.--(BUSINESS WIRE)--Jan 13, 2026--

Adair & Company (“Adair”), a procurement and supply chain value creation firm serving middle-market private equity firms and their portfolio companies, today announced the appointment of Kim Killian as Chief Revenue Officer, effective January 1, 2026.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260113821589/en/

Kim’s appointment reflects Adair’s continued investment in helping clients realize faster EBITDA improvement, stronger cash flow, and more repeatable value creation without the friction and overhead of traditional consulting models. As CRO, Kim will focus on expanding Adair’s national reach while preserving the firm’s defining advantage: senior-only execution that quickly creates real value, builds internal capability to sustain it, and then gets out of the way.

Kim brings more than 25 years of operating and revenue leadership experience, with a decade of focus on private equity-backed middle market organizations. A three-time C-suite executive, she has built and scaled commercial engines across the full investment lifecycle, from diligence and early post-close value creation through exit readiness and acquisition.

Most recently, Kim Killian served as Chief Strategy Officer and Chief Marketing Officer at Messina Group, where she helped transform the firm into a trusted partner to PE sponsors and portfolio company leaders. During her tenure, she grew the consulting business by 10x, secured the firm’s first PE clients, and built a modern revenue operations foundation to support scalable growth.

Earlier in her career, Kim co-founded and led the commercial organization of a healthcare technology company from startup through acquisition by Optum (UnitedHealth Group), gaining firsthand experience navigating the full M&A lifecycle and competing successfully against much larger incumbents.

In her new role, Kim will oversee all revenue-generating functions, including sales, marketing, strategic partnerships, and business development. She will work closely with operating partners to deepen relationships, improve market coverage, and ensure Adair’s offerings remain tightly aligned with the outcomes sponsors and management teams care most about: speed, materiality, and durability of results.

“Kim Killian understands how PE sponsors think—and how portfolio companies actually operate,” said Noah Adair, Founder and CEO of Adair & Company. “She has built scalable growth engines before, but more importantly, she knows how to help clients win during the moments that matter most. As we grow, Kim will help us extend that impact to more sponsors and portfolio companies.”

“Adair has earned its reputation by doing the work differently,” said Kim. “Clients don’t need more slide decks. They need experienced operators who move fast, deliver real financial results, and leave their organizations stronger. My focus is on scaling that model thoughtfully—so more sponsors and portfolio companies can experience the benefits.”

About Adair & Company

Adair & Company is a procurement and supply chain value creation firm serving middle-market companies and private equity portfolio companies. Founded by procurement and supply chain veteran Noah Adair, the firm deploys senior operators to deliver fast, margin expansion and working capital improvement through strategic sourcing, inventory optimization, and comprehensive PE support across the deal cycle. With a performance-based fee structure and a track record of delivering an average 6x ROI, Adair & Company partners with clients to create value, train teams for sustainability, and drive lasting operational improvement. For more information, visit www.Adaircompany.com.

Kim Killian has been appointed Chief Revenue Officer by Adair & Company effective January 1, 2026.

Kim Killian has been appointed Chief Revenue Officer by Adair & Company effective January 1, 2026.

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