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SINGAPORE, Aug. 13, 2025 /PRNewswire/ -- Digital travel platform Agoda, in partnership with the Association of Southeast Asian Nations (ASEAN), has launched the 'A Destination for Every Dream' campaign to inspire and promote travel within the ASEAN region.
Timed to coincide with ASEAN Day celebrations, the campaign will run until the end of 2025, offering travelers exclusive deals and a curated look into travel experiences that encourage the region's unique festivals and cultures.
The campaign features Agoda's festival-focused travel guides, which spotlighting iconic cultural events across ASEAN Member States to encourage deeper exploration, allowing travelers to immerse themselves in the region's rich cultural diversity. Travelers can enjoy discounts of up to 18% on accommodation, as well as savings on Agoda's flights and activities offerings.
Damien Pfirsch, Chief Commercial Officer at Agoda, shared, "Agoda is proud to partner with ASEAN to celebrate the incredible diversity and culture of the region. 'A Destination for Every Dream' is about making it easier and more affordable for travelers to explore the festivals and traditions that make Southeast Asia so special."
Mr. Oliver Chong, Assistant Chief Executive of International Group (Designate) at the Singapore Tourism Board, as the Chair of ASEAN Tourism Marketing and Partnership Working Group, shared, "This campaign reflects ASEAN's commitment to showcasing Southeast Asia as a unique and interconnected destination, truly A Destination for Every Dream. By partnering with Agoda and AirAsia, we aim to make it easier for travelers to discover the vibrant festivals, diverse cultures, and authentic experiences that define our region. Together, we are opening doors to unforgettable journeys across our region."
The campaign not only offers great deals but also provides travelers with comprehensive guides to the most exciting festivals across ASEAN, ensuring a memorable travel experience. Travel deals and curated guides related to the campaign are available online. For more information, visit the following websites:
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SINGAPORE, Aug. 13, 2025 /PRNewswire/ -- Digital travel platform Agoda, in partnership with the Association of Southeast Asian Nations (ASEAN), has launched the 'A Destination for Every Dream' campaign to inspire and promote travel within the ASEAN region.
Timed to coincide with ASEAN Day celebrations, the campaign will run until the end of 2025, offering travelers exclusive deals and a curated look into travel experiences that encourage the region's unique festivals and cultures.
The campaign features Agoda's festival-focused travel guides, which spotlighting iconic cultural events across ASEAN Member States to encourage deeper exploration, allowing travelers to immerse themselves in the region's rich cultural diversity. Travelers can enjoy discounts of up to 18% on accommodation, as well as savings on Agoda's flights and activities offerings.
Damien Pfirsch, Chief Commercial Officer at Agoda, shared, "Agoda is proud to partner with ASEAN to celebrate the incredible diversity and culture of the region. 'A Destination for Every Dream' is about making it easier and more affordable for travelers to explore the festivals and traditions that make Southeast Asia so special."
Mr. Oliver Chong, Assistant Chief Executive of International Group (Designate) at the Singapore Tourism Board, as the Chair of ASEAN Tourism Marketing and Partnership Working Group, shared, "This campaign reflects ASEAN's commitment to showcasing Southeast Asia as a unique and interconnected destination, truly A Destination for Every Dream. By partnering with Agoda and AirAsia, we aim to make it easier for travelers to discover the vibrant festivals, diverse cultures, and authentic experiences that define our region. Together, we are opening doors to unforgettable journeys across our region."
The campaign not only offers great deals but also provides travelers with comprehensive guides to the most exciting festivals across ASEAN, ensuring a memorable travel experience. Travel deals and curated guides related to the campaign are available online. For more information, visit the following websites:
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda and ASEAN launch 'A Destination for Every Dream' Campaign this ASEAN Day
A limited-edition release blending natural sweetness with JINRO'S signature clean, crisp profile
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- JINRO, a leading soju brand by HiteJinro, proudly announces the launch of its latest soju, JINRO MELON LIMITED EDITION.
JINRO MELON LIMITED EDITION captures the sweet essence of melon while retaining JINRO's signature clean finish for a brighter, refreshing experience. With a subtle melon aroma and a smooth finish, it is curated to naturally fit into casual occasions or grand celebrations with 13% alcohol by volume (ABV) in each bottle.
A standout feature of this release is the packaging. Differentiating from its regular flavoured soju lineup, it takes on a sleek black colour palette that leans into a premium and trend-forward appeal.
Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO MELON LIMITED EDITION was developed to harmonise melon's distinctive flavour with JINRO's clean finish, making it easy for global consumers to enjoy. With a trend-forward design, we hope to bring an elevated sense of enjoyment through JINRO, and we will continue to drive brand outreach through approachable yet innovative products and marketing."
This limited-edition soju will be rolled out across more than 20 countries, including the United States of America, Japan, Vietnam, Australia, and the United Kingdom. With this launch, JINRO aims to deliver a sense of novelty and strengthen consumer affinity across the globe.
In addition, JINRO will continue to engage global consumers by releasing product-related content through its official social media channels.
About JINRO
Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON, and the JINRO MELON LIMITED EDITION.
Connect with JINRO via:
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JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
