SINGAPORE, Aug. 14, 2025 /PRNewswire/ -- Awfully Chocolate's Chocolate Truffle Mooncakes and Brownie Mooncakes are made from Whole Bean Chocolate with only natural cocoa butter, which gives them the perfect taste and texture for premium gifting. Celebrate this Mid-Autumn with Awfully Chocolate luxury mooncake gifts that nurture both the palate and the planet.
Limited Edition Chocolate Truffle Mooncake Gift Set
Savour our two best-selling flavours of Chocolate Truffle Mooncakes, made by hand and presented in an exclusive gift box.
- Dark Chocolate Mochi Mooncakes with Awfully Chocolate's popular dark chocolate and chewy soft mochi.
- Pistachio 60% Cacao Mooncakes with crunchy pistachio and 60% dark chocolate ganache.
Limited Edition Original Chocolate Brownie Mooncake Gift Set
Awfully Chocolate's other signature mooncake, the Original Chocolate Brownie Mooncake is now available as a set of two, in a limited-edition gift box.
- Original Chocolate Brownie Mooncakes with Awfully Chocolate's chocolate lotus paste, dark chocolate pastry skin and a decadent brownie core.
Single Chocolate Truffle Mooncakes In Gold Caviar Tins
Awfully Chocolate is proud to introduce 10 Chocolate Truffle Mooncake flavours this festive season. Elevate your mooncake gifting experience with modern mooncakes that come in gold caviar-style reusable tins, each with its own individual thermal gift bag. They make beautiful, elegant gifts and Awfully Chocolate is the only confectionery offering chocolate mooncakes in individual gold caviar tins.
- Almond Crunch Chocolate Truffle Mooncakes
- Tiramisu Chocolate Truffle Mooncakes
- Osmanthus Chocolate Truffle Mooncakes
- Matcha Chocolate Truffle Mooncakes
- Salted Caramel Chocolate Truffle Mooncakes
- Lychee Rose Chocolate Truffle Mooncakes
- Yuzu Chocolate Truffle Mooncakes
- Champagne Chocolate Truffle Mooncakes
- Biscoff Chocolate Truffle Mooncakes
- Praline Chocolate Truffle Mooncakes
Early Bird Specials for Awfully Chocolate's Mid-Autumn Collection
Our best discounts are now open for Awfully Chocolate's Mid-Autumn Collection. Awfully Chocolate members get 15% off all mooncake items, while the public gets 10% off all mooncake items with no minimum purchase required during this Early Bird season. Awfully Chocolate is offering tiered special rates this gifting season for corporate and large purchases of individual Chocolate Truffle Mooncakes, with discounts of up to 25%.
Early bird pricing is only valid for a limited time and while stocks last.
Awfully Chocolate's limited edition chocolate mooncake gift sets are now available online at https://www.awfullychocolate.com/collections/mid-autumn-festival and in stores, along with Chocolate Truffle Mooncakes in 10 flavours in individual gold caviar tins.
For the complete Awfully Chocolate experience, head down to our newest Awfully Chocolate Experience Cafe at Wisma Atria. Find your nearest Awfully Chocolate store here: https://www.awfullychocolate.com/pages/store-locator
Awfully Chocolate is Singapore's Favourite Chocolate, 27 years old this year and the ultimate chocolate destination experience for Singaporeans and visitors! The homegrown brand in Singapore comprises gifting boutiques, cafes with flowing chocolate taps, our flagship Awfully Chocolate Bakery & Cafe with its Amazing Weekend Buffet Brunch and the newest Awfully Chocolate Experience Cafe at Wisma Atria with the World's First Chocolate Raclette Wheel.
From handcrafted cakes and truffles to café experiences and seasonal collections like our beautiful and delicious mooncakes, every product reflects our dedication to quality, craft, and sustainability. With 10 stores islandwide and a growing global presence, Awfully Chocolate continues to make chocolate an everyday luxury—and always Singapore's Favourite Chocolate.
Media Contact Name | Bhakti Choudhary |
Media Contact Email | bhakti@awfullychocolate.com |
Media Contact Phone Number | +65 8299 4876 |
Media Contact Name
Bhakti Choudhary
Media Contact Email
bhakti@awfullychocolate.com
Media Contact Phone Number
+65 8299 4876
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Gift Singapore's Original Chocolate Truffle Mooncakes & Chocolate Brownie Mooncakes. Invented in Singapore, recognised everywhere
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
