Over 13,000 meaningful actions captured through digital journaling and care pack contributions, aiding 5,000 families across Malaysia.
KUALA LUMPUR, Malaysia, Aug. 14, 2025 /PRNewswire/ -- Tropicana Twister's 'Gandakan Kebaikan' campaign, an uplifting digital initiative that encouraged Malaysians to journal acts of kindness for a good cause, concluded with a heartfelt handover ceremony celebrating two major milestones: the distribution of RM200,000 in care packages to 5,000 underprivileged families nationwide, and the brand's official induction into the Malaysia Book of Records for the "Most Digital Journals Collected in an Online Campaign".
Launched during a season synonymous with reflection and generosity, the campaign resonated deeply with the spirit of Ramadan and Raya - where even the smallest gesture, like sharing a meal or a drink can spark meaningful change. The ceremony served as both a celebration and a tribute to the empathy and unity shown by Malaysians, with each journaled deed matched by Tropicana Twister through tangible support.
Aditya Sheoran, PepsiCo Franchise Senior Director, shared, "We wanted to encourage Malaysians to take a moment to reflect and share kindness in a simple, intentional way. Not everyone has the means or time to carry out acts of goodwill themselves, and that's where we stepped in. Every journaled act was our cue to act on behalf of the nation, delivering help to those who need."
"That's how 'Gandakan Kebaikan' came to life, a movement built on the belief that when goodness is shared, it multiplies. As a brand rooted in nourishing moments, we knew we had the potential to do more than just refresh, and we are proud to have sparked a movement that continues to touch lives and strengthen our sense of community," added Aditya.
In partnership with The Lost Food Project and Kechara Soup Kitchen, the campaign ensured that care packs reached communities that often go overlooked. A total of around 50,000 meals made their way to 5,000 underserved families nationwide - bringing not just food to the table but also some relief for parents striving to provide for their families.
Amid the pressures of daily life, this initiative served as a gesture of care to the recipients, providing support that helped ease the burden.
Reflecting on the campaign's deeper resonance, Jennifer Lee, PepsiCo Head of Marketing, added, "The response received was heartfelt, powerful, and genuine. Each journaled deed, no matter how small, helped build something meaningful. We witnessed the impact firsthand, as joy and gratitude lit up the faces of those we reached. This demonstrates that unity and compassion still thrive in our communities."
Building on this groundswell of goodwill, the Malaysia Book of Records recognition not only highlighted the campaign's innovative digital approach but also emphasised the strength of collective participation during the festive season. This milestone is part of our efforts in uplifting underserved communities, in line with PepsiCo's mission to drive purposeful impact through culturally relevant engagement.
"Being recognised by the Malaysia Book of Records is truly an honour, but beyond the accolade, we are heartened to serve thousands of underserved families and brighten their day. It is a tribute to the generosity of everyday Malaysians who chose to make a difference. This campaign wouldn't have been possible without our partners, NGOs, and retailers. Together, we've proven that simple stories of kindness can scale into real-world impact," added Jennifer.
Sharing this sentiment, Gayathri Liew, PR & Communications Manager of The Lost Food Project said, "For many of our beneficiaries that are facing food insecurity, receiving this food support meant having breathing room in already-stretched budgets. With Tropicana Twister's contribution, we were able to ease the financial stress and improve the nutritional intake of thousands of individuals. More than just a donation, this partnership is a reminder that collective kindness and shared sustainability values can uplift communities facing hardship."
By reimagining everyday kindness as part of a greater purpose, the campaign exemplifies how brands can lead with purpose and drive real change.
For more information, please follow Tropicana Twister's Facebook (@https://www.facebook.com/mytropicana).
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tropicana Twister's 'Gandakan Kebaikan' Campaign Transforms Kindness into RM200,000 Aid, Earning National Recognition
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NAIROBI, Kenya and NEWPORT BEACH, Calif., Jan. 16, 2026 /PRNewswire/ -- The Open University of Kenya (OUK) and MindHYVE.ai, Inc., a U.S.-based artificial intelligence company, have signed a Memorandum of Understanding (MoU) establishing a strategic collaboration focused on advancing AI-powered learning enablement and academic innovation.
The collaboration explores the integration of ArthurAI™, MindHYVE.ai's proprietary agentic artificial intelligence system, into selected areas of OUK's digital learning ecosystem. The initiative is designed to support personalized learning, faculty enablement, data-driven curriculum innovation and workforce-aligned upskilling, positioning OUK as a leader in next-generation digital education across Africa.
Under the MoU, the parties will jointly explore implementation of ArthurAI as a virtual academic enabler, supporting learners and educators through adaptive, real-time learning assistance. The collaboration also includes curriculum co-design, impact evaluation, localization aligned with Kenya's education policy and adherence to the Kenya Data Protection Act (2019).
"This collaboration reflects the Open University of Kenya's commitment to innovation, access and academic excellence," said Professor Elijah Omwenga, Vice-Chancellor of the Open University of Kenya. "By exploring responsible AI-powered learning systems, we aim to enhance student success, empower faculty and strengthen Kenya's position as a digital education leader."
"OUK represents a bold and forward-looking model for higher education in the digital age," said Bill Faruki, Founder and CEO at MindHYVE.ai™. "This collaboration allows us to responsibly explore how agentic AI can support learning, teaching and workforce readiness—while maintaining transparency, ethics and local relevance."
This collaboration reflects a shared vision to advance responsible AI in education, expand access to high-quality digital learning and support Kenya's broader goals for workforce development and innovation.
About The Open University of Kenya
The Open University of Kenya (OUK), established by Charter in August 2023, is Kenya's first fully online specialised public University. OUK is mandated to expand access to affordable, flexible, self-paced, inclusive and high-quality higher education through digital and open learning innovation. It offers Professional Development Courses, Undergraduate and Postgraduate Programmes designed to meet the needs of learners across Kenya and beyond.
Website: https://ouk.ac.ke/ ∕ Email: info@ouk.ac.ke ∕ Contact: +254 703 211 211
Media Contact:
Brendah Kabindio
Email: bkabindio@ouk.ac.ke
About MindHYVE.ai™
MindHYVE.ai™ is redefining the boundaries of intelligence by engineering autonomous systems and deploying domain-specific AGI agents across real-world sectors. Powered by the Ava-Fusion™ large reasoning model and architected for agent coordination, swarm intelligence, and adaptive autonomy, MindHYVE's technology stack is revolutionizing law, medicine, finance, education, and governance.
With operations in North America, Asia, and Africa, MindHYVE.ai™ is on a mission to democratize access to transformative intelligence and architect the infrastructure for post-scarcity economies. Backed by HYVE Labs, the company continues to shape the future of agentic systems on a global scale.
Website: www.mindhyve.ai | Email: hello@mindhyve.io | Contact: +1 (949) 200-8668
Media Contact:
Marc Ortiz
Email: marc.ortiz@mindhyve.io
NAIROBI, Kenya and NEWPORT BEACH, Calif., Jan. 16, 2026 /PRNewswire/ -- The Open University of Kenya (OUK) and MindHYVE.ai, Inc., a U.S.-based artificial intelligence company, have signed a Memorandum of Understanding (MoU) establishing a strategic collaboration focused on advancing AI-powered learning enablement and academic innovation.
The collaboration explores the integration of ArthurAI™, MindHYVE.ai's proprietary agentic artificial intelligence system, into selected areas of OUK's digital learning ecosystem. The initiative is designed to support personalized learning, faculty enablement, data-driven curriculum innovation and workforce-aligned upskilling, positioning OUK as a leader in next-generation digital education across Africa.
Under the MoU, the parties will jointly explore implementation of ArthurAI as a virtual academic enabler, supporting learners and educators through adaptive, real-time learning assistance. The collaboration also includes curriculum co-design, impact evaluation, localization aligned with Kenya's education policy and adherence to the Kenya Data Protection Act (2019).
"This collaboration reflects the Open University of Kenya's commitment to innovation, access and academic excellence," said Professor Elijah Omwenga, Vice-Chancellor of the Open University of Kenya. "By exploring responsible AI-powered learning systems, we aim to enhance student success, empower faculty and strengthen Kenya's position as a digital education leader."
"OUK represents a bold and forward-looking model for higher education in the digital age," said Bill Faruki, Founder and CEO at MindHYVE.ai™. "This collaboration allows us to responsibly explore how agentic AI can support learning, teaching and workforce readiness—while maintaining transparency, ethics and local relevance."
This collaboration reflects a shared vision to advance responsible AI in education, expand access to high-quality digital learning and support Kenya's broader goals for workforce development and innovation.
About The Open University of Kenya
The Open University of Kenya (OUK), established by Charter in August 2023, is Kenya's first fully online specialised public University. OUK is mandated to expand access to affordable, flexible, self-paced, inclusive and high-quality higher education through digital and open learning innovation. It offers Professional Development Courses, Undergraduate and Postgraduate Programmes designed to meet the needs of learners across Kenya and beyond.
Website: https://ouk.ac.ke/ ∕ Email: info@ouk.ac.ke ∕ Contact: +254 703 211 211
Media Contact:
Brendah Kabindio
Email: bkabindio@ouk.ac.ke
About MindHYVE.ai™
MindHYVE.ai™ is redefining the boundaries of intelligence by engineering autonomous systems and deploying domain-specific AGI agents across real-world sectors. Powered by the Ava-Fusion™ large reasoning model and architected for agent coordination, swarm intelligence, and adaptive autonomy, MindHYVE's technology stack is revolutionizing law, medicine, finance, education, and governance.
With operations in North America, Asia, and Africa, MindHYVE.ai™ is on a mission to democratize access to transformative intelligence and architect the infrastructure for post-scarcity economies. Backed by HYVE Labs, the company continues to shape the future of agentic systems on a global scale.
Website: www.mindhyve.ai | Email: hello@mindhyve.io | Contact: +1 (949) 200-8668
Media Contact:
Marc Ortiz
Email: marc.ortiz@mindhyve.io
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MindHYVE.ai™ and The Open University of Kenya Announce Strategic Collaboration on AI-Powered Learning and Academic Innovation
