INDUSTRY, Calif.--(BUSINESS WIRE)--Aug 15, 2025--
Sunny Health & Fitness, a trusted name in home fitness equipment and training solutions, is proud to celebrate its 23rd anniversary, marking more than two decades of innovation, growth, and dedication to helping people live healthier lives.
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From humble beginnings to a global presence, Sunny Health & Fitness has continually evolved to meet the needs of a dynamic industry. Over the past several years, the company has made strategic moves to strengthen its position and accelerate growth, including the acquisition of JLL Fitness in the UK, a respected brand with a loyal customer base and strong market presence.
Strategic Growth and Stronger Expertise
To further fuel its expansion, Sunny Health & Fitness has added leading industry consultants along with top talent in technology, app development, e-commerce, and digital innovation, including exciting advancements in AI. This blend of expertise brings fresh perspectives to product development, marketing, and customer experience, ensuring the company continues to set new benchmarks in quality, innovation, and service.
Innovation in Products and Digital Fitness
Recent years have seen significant innovation, including an expanded smart equipment lineup, a new strength training line, and a wider range of accessories, all designed to support every workout style and goal. Many of these products integrate seamlessly with the SunnyFit app, which remains a major area of investment and has evolved into a comprehensive hub for guided workouts, personalized plans, and connected fitness experiences. This focus on digital engagement ensures customers have the tools they need to stay consistent, motivated, and on track.
A Legacy of Quality and Trust
Looking back over 23 years, Sunny Health & Fitness has built its reputation on rigorous product testing, a dedication to safety, and a relentless focus on customer satisfaction. These values have positioned the company as a leader in the home fitness space — trusted by millions worldwide.
Expanding Retail Partnerships
Sunny’s e-commerce partnerships with major retailers, including Dick’s Sporting Goods, Canadian Tire, Walmart, and others keep the brand top-of-mind for consumers and strengthen its visibility in competitive markets. These partnerships, combined with a growing direct-to-consumer presence, are key drivers for future growth.
"We’re proud of our journey over the past 23 years, but we’re even more excited about what’s ahead," said John Sun, Managing Director at Sunny Health & Fitness. "With our expanded product offerings, strategic acquisitions, and ongoing investment in innovation, we’re well positioned to shape the future of home fitness for years to come."
Sunny Health & Fitness remains committed to delivering high-quality equipment, accessible training solutions, and unmatched customer value as it enters its next chapter.
About Sunny Health & Fitness
Sunny Health & Fitness has been a trusted provider of high-quality fitness equipment and training solutions for over two decades. With a commitment to affordability, innovation, and customer success, Sunny offers a wide range of products, from cardio to strength training along with digital resources to help users achieve their health and fitness goals.
Sunny Health & Fitness is excited to celebrate 23 years of business improving & empowering peoples fitness journey.
DUBAI, United Arab Emirates (AP) — Iranian officials reached out to the wider Middle East on Wednesday over the threat of a possible U.S. military strike on the country, a month since the start of protests in Iran that soon spread nationwide and sparked a bloody crackdown.
Two nations, Saudi Arabia and the United Arab Emirates, have signaled they won't allow their airspace to be used for any attack. But America has moved the USS Abraham Lincoln and several guided missile destroyers into the region, which can be used to launch attacks from the sea.
It remains unclear what U.S. President Donald Trump will decide about using force, though he laid down two red lines — the killing of peaceful demonstrators and the possible mass execution of detainees. The protests saw at least 6,221 people killed as Iran launched a bloody crackdown on the demonstrations, with many others feared dead, activists said Wednesday.
Iran's state-run media, which now only refers to protesters as “terrorists,” remains the sole source of news for many as Tehran cut off access to the global internet some three weeks ago. But Iranians have become angry and anxious in the weeks since, seeing footage of protesters shot and killed while worrying about what may happen next as the country's economy sinks further.
“I feel that my generation failed to give a better lesson to younger ones," said Mohammad Heidari, a 59-year-old high school teacher in Tehran. “The result of decades of teaching by my colleagues and me led to death of thousands, and maybe more injured and prisoners.”
Egypt's Foreign Ministry said its top diplomat, Badr Abdelatty, separately spoke with Iranian Foreign Minister Abbas Araghchi and U.S. Mideast envoy Steve Witkoff to “work toward achieving calm, in order to avoid the region slipping into new cycles of instability.”
The statement offered no details, though Iranian state media quoted Araghchi as saying third-party mediators had been in touch. Witkoff, a billionaire real estate developer and Trump's friend, had earlier negotiated over Iran's nuclear program. There was no immediate acknowledgment from the White House of the call.
Meanwhile, Saudi Arabia's Crown Prince Mohammed bin Salman held a call with Iranian President Masoud Pezeshkian, saying the kingdom would “not allow its airspace or territory to be used for any military actions against Iran or for any attacks from any party, regardless of their origin.” That follows a similar pledge by the UAE. Both Saudi Arabia and the UAE host American air assets and troops.
However, America's biggest base in the region is Qatar's vast Al Udeid Air Base, which serves as the forward operating headquarters of the U.S. military's Central Command. Both Araghchi and Ali Larijani, a top Iranian security official, reportedly held calls with Qatar's Prime Minister Mohammed bin Abdulrahman Al Thani. Qatar acknowledged the Araghchi call, but offered few details on what was discussed.
Iran attacked Al Udeid in June in response to Trump sending American warplanes to bomb Iranian nuclear enrichment sites.
“Our position is exactly this: Applying diplomacy through military threats cannot be effective or constructive,” Araghchi told journalists Wednesday outside of a Cabinet meeting. “If they want negotiations to take shape, they must abandon threats, excessive demands, and the raising of illogical issues. Negotiations have their own principles: they must be conducted on an equal footing, based on mutual respect, and for mutual benefit.”
While the protests have been halted for weeks after the crackdown, information slowly trickling out of Iran via Starlink satellite dishes is reaching activists, who have been trying to tally the carnage.
On Wednesday, the U.S.-based Human Rights Activists News Agency, which has been accurate in multiple rounds of unrest in Iran, said at least 6,221 dead it counted included at least 5,858 protesters, 214 government-affiliated forces, 100 children and 49 civilians who weren’t demonstrating. More than 42,300 have been arrested, it added.
The group verifies each death and arrest with a network of activists on the ground in Iran. The Associated Press has been unable to independently assess the death toll given that authorities cut off the internet and disrupted calls into the Islamic Republic.
Iran’s government has put the death toll at a far lower 3,117, saying 2,427 were civilians and security forces, and labeled the rest “terrorists.” In the past, Iran’s theocracy has undercounted or not reported fatalities from unrest.
That death toll exceeds that of any other round of protest or unrest in Iran in decades, and recalls the chaos surrounding the 1979 Islamic Revolution.
The protests began on Dec. 28, sparked by the fall of the Iranian currency, the rial, and quickly spread across the country. They were met by a violent crackdown, the scale of which is only starting to become clear as the country has faced more than two weeks of internet blackout — the most comprehensive in its history.
Associated Press writer Fay Abuelgasim in Cairo contributed to this report.
This photo provided by the U.S. Navy shows a Boeing F/A-18E Super Hornet landing on the Nimitz-class aircraft carrier USS Abraham Lincoln in the Indian Ocean on Jan. 22, 2026. (Mass Communication Specialist Seaman Daniel Kimmelman/U.S. Navy via AP)
Women walk past the Tajrish bazaar in northern Tehran, Iran, Tuesday, Jan. 27, 2026. (AP Photo/Vahid Salemi)
People walk along the sidewalk in northern Tehran, Iran, Tuesday, Jan. 27, 2026. (AP Photo/Vahid Salemi)
People walk through the Tajrish bazaar market in northern Tehran, Iran, Tuesday, Jan. 27, 2026. (AP Photo/Vahid Salemi)
A vendor waits for customers at Tajrish Square in Tehran, Iran, Tuesday, Jan. 27, 2026. (AP Photo/Vahid Salemi)
