Eternal Beauty Holdings Releases Fragrance Market Trends White Paper, Showcasing a US$10 Billion Blue Ocean Opportunity

Cross-industry Leaders Unite at the Forum: Pioneering the "New Era of Emotional Wellness" in the Fragrance Industry

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HONG KONG, Aug. 15, 2025 /PRNewswire/ -- Eternal Beauty Holdings Limited ("Eternal Beauty Holdings" or the "Group"), a pioneer in China's fragrance industry, hosted the "Fragrance Evolution: Trends, Opportunities and Future" forum at the Hong Kong Convention and Exhibition Centre, and officially released the "2025 Hong Kong and Macau Fragrance Market Trends White Paper" ("White Paper") in collaboration with its International Fragrance Association. The White Paper provides an in-depth analysis of structural shifts in consumer trends in Hong Kong and Macau - from the mainstreaming of home fragrances to its evolving role in emotional wellbeing, equipping stakeholders with data-driven strategies for the new era.

The forum centered on elevating industry practices through real-world applications, bringing together cross-industry leaders for in-depth discussions. Distinguished speakers included Ms. Chole Lam, Executive Director and CEO of Eternal Beauty Holdings; Mr. Horace Lam, CEO of K11 Hong Kong and Mr. Mayao Ma, a singer and renowned fragrance enthusiast. The discussion explored innovative applications of fragrance experiences in retail, pop culture and commercial domains, highlighting scent's revolutionary potential across these sectors.

In her opening remarks, Ms. Wendy Lau, Executive Director of Eternal Beauty Holdings and Chairman of the International Fragrance Association, stressed: "The White Paper research has found the fragrance industry shifting strategically from giving 'sensory pleasure' to satisfying 'core emotional wellness needs'. Boasting channel advantage and a multinational service network for 40 years, the Group will continue to serve as the core bridge for global fragrance brands to enter the Chinese market, push to integrate in depth international innovation with China's consumption upgrade, and drive high-quality development of the industry."

Ms. Chole Lam, Executive Director and Chief Executive Officer of Eternal Beauty Holdings, said: "The fragrance industry is transforming from availing products very much ornamental to offering emotional wellness solutions. Close to 30% of Hong Kong and Macau consumers use fragrances to relax their minds and bodies, and 18% to relieve stress and anxiety. Eternal Beauty Holdings, as an industry leader, is committed to promoting overall upgrade of the fragrance industry and is embarking on transforming strategically from offering standalone products to cross-scenario health solutions. Going forward, we will continue to optimize our brand portfolio, deepen our omni-channel layout, so as to fully grasp the golden opportunities in the growing market."

The White Paper, based on an in-depth survey of 790 consumers from Hong Kong and Macau conducted in July 2025, reveals three pivotal market shifts (click here for full White Paper):

• Rise in the prevalence of home fragrance usage: 81% of consumers now incorporate fragrances into daily routines, representing a 9% increase compared to 2024
• Emotion-driven consumption: 86% of consumers extend personal perfume preferences to living spaces, fragrances are no longer luxuries, but also essentials for emotions and wellness.
• Rise of olfactory economy in commercial spaces: 70% of consumer prefer commercial spaces with fragrance design, indicating olfactory experiences redefine retail landscape.

Five Core Consumer Market Insights:

In the "Strategic Insights" session, Ms. Cindy Zhong, Director of General Affair at the Eternal Group, together with Ms. Elly Yip, Head of SME One, Hong Kong Productivity Council, shared practical guidance for entering the Chinese market. They introduced how Eternal Beauty Holdings compliance filing channel and the 360 omnichannel operation model assist brands in efficiently establishing a presence in the Chinese market. The session also analyzed how Hong Kong government funding initiatives, such as "BUD Fund" and "EMF", enable businesses to expand into the Mainland market. Additionally, strategies for successfully applying to these funding programs are shared in the sharing session.

The global olfactory economy is rapidly developing, with fragrance products transitioning from lifestyle accessories to core elements of spatial experience. According to market data forecasts, the global home fragrance market is expected to reach USD 40 billion by 2032, with a compound annual growth rate (CAGR) of 6.56%. Considering this trend, Eternal Beauty Holdings continues to upgrade its dual-track strategy of "Local Brand Matrix" and "Perfume Box Retail Upgrade", driving health-conscious consumer trends to become scalable commercial achievements.

To seize the market opportunity in "emotional wellness," the Group plans to establish its first fragrance experiential flagship store in Hong Kong in the second quarter of 2026, creating a brand-new immersive retail experience for customers to appreciate the extraordinary charm of various international and niche fragrance brands. Eternal Beauty Holdings will continue to lead the healthy development of the fragrance market, partnering with several international brands and collaborators to drive the fragrance industry into an "emotional wellness new era."

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About Eternal Beauty Holdings Limited

Eternal Beauty Holdings Limited is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macau) in terms of retail sales in 2023. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 10 June 2025, it conducted product distribution and market deployment for a total of 72 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in mainland China, Hong Kong and/or Macau.

About International Fragrance Association

Established in 2024, the International Fragrance Association, founded by the Eternal Group, is dedicated to enriching the art and culture of fragrances. It aims to cultivate a deeper understanding and appreciation among the public for the intricate relationship between scents and art, history, and innovation. Through the influential force of fragrances, the foundation strives to promote inclusivity and unity within the diverse cultural tapestry. Embracing its role as a trailblazer and advocate, the foundation seeks to ignite societal transformation and harmony, transcending cultural barriers with a fervent embrace of the world of fragrances.

The association is dedicated to harnessing the power of fragrance to foster cultural exchange and appreciation in the world of perfumery, while igniting passion for the art of scent. We strive to amplify the influence of fragrance culture in the market by cultivating and elevating public awareness and appreciation for perfumery products, brands, stories, and heritage. Through meticulously curated events, exhibitions, workshops, and immersive experiences, we have established a sustainable and interconnected platform that enables fragrance enthusiasts and connoisseurs to delve into the captivating narratives and cultural richness behind international perfume houses. Using the allure of fragrance as a medium, we aim to strengthen social cohesion and create an inclusive environment, positioning ourselves as a driving force for societal transformation and cultural integration.

The above press release was written and issued by Eternal Group, media enquiries:

Eternal Group	SPRG
Email: pr@eternal.hk	Email: sprg_projectbeauty@sprg.com.hk
Tel: (852) 2796 2668

Eternal Group

SPRG

Email: pr@eternal.hk 

Email: sprg_projectbeauty@sprg.com.hk

Tel: (852) 2796 2668 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Eternal Beauty Holdings Releases Fragrance Market Trends White Paper, Showcasing a US$10 Billion Blue Ocean Opportunity

GUANGZHOU, China, Jan. 15, 2026 /PRNewswire/ -- On January 14, 2026, Guangzhou Zhongshan Whampoa School for Hong Kong and Macao Students (ZWIS) and Foshan Zhongshan Whampoa Star-raise School for Hong Kong and Macao Students (ZWSS)—both established by ZWIE—formally signed a Memorandum of Cooperation with The Education University of Hong Kong (EdUHK), marking the launch of several substantive collaborative initiatives. The two ZWIE schools will introduce EdUHK's "Mainland Secondary School Principals' Recommendation Scheme" and provide outstanding EdUHK students with opportunities for school visits, immersive on-campus experiences, and internships. The partners will also jointly organize admission seminars and parent engagement activities to offer families cutting-edge educational guidance.

Professor May Cheng May-hung, Vice President (Academic) of EdUHK, said that the signing of the memorandum marks a significant and solid step forward in promoting educational innovation and deepening exchanges between both parties. This collaboration covers multiple areas, which will enhance students' practical abilities, foster professional exchanges among teachers, and further strengthen the cooperation between the educational sectors of the two regions.

Dr. Peggy Zhai, Principal of Zhongshan Whampoa School for Hong Kong and Macao Students, said that this collaboration represents a profound integration of academia and practice. It not only creates a fast track to quality education for students and injects new vitality into teacher development and teaching research advancement, but also provides a high-end, quality career platform for outstanding students of EdUHK, further promoting the integration of education in the Greater Bay Area.

The partnership is founded on the alignment of educational philosophies and mutual high regard for each other's strengths. EdUHK is a government-funded higher education institution dedicated to advancing learning and teaching through the provision of teacher education programs, as well as diverse academic and research programs in social sciences and humanities. In the March-released "2025 QS World University Rankings by Subject" in education, EdUHK ranked 12th globally, fourth in Asia, and second in Hong Kong. Additionally, it was rated as a "5-Star Institution" in the "QS Stars University Ratings." The Zhongshan Whampoa Schools for Hong Kong and Macao Students, established in Guangzhou and Foshan by ZWIE based on over two decades of experience, have grown into leading force in educating Hong Kong and Macao students in the Greater Bay Area. The Guangzhou campus has obtained authorization for the IB MYP-DP continuum and Cognia accreditation, and was listed among the "Hurun Education•Top 100 International Schools in China 2025."

As a pioneer in the integration of Eastern and Western holistic education, ZWIE has been deeply rooted in the Greater Bay Area for over 23 years and has established and supported multiple IB World Schools. Grounded in local educational characteristics and integrated with the IB curriculum framework, ZWIE actively promotes the fusion and innovation of IB and Chinese education, constructing a coherent 15-year IB holistic education ecosystem from kindergarten through high school. It was elected as the founding chair unit of Chong Wa International Baccalaureate Schools Association (CISA), officially recognized by the IB in Greater China. This achievement is underpinned by an educational legacy spanning a century.

ZWIE's approach to integrated education traces back to the great-grandfather of Mr. James Wong, Chairman of ZWIE—Mr. Wu Shangshi, a pioneering figure in Chinese hydrogeography and a master of modern geography in Lingnan. Mr. Wu Shangshi graduated from the English Department of Sun Yat-sen University, pursued advanced studies in France under renowned French geographers, and upon returning to China, taught at Sun Yat-sen University where he later served as head of the Geography Department.

Mr. Wu Shangshi was proficient in English, French, and German. His translation of Hydrology of Rivers was the first French monograph translated in the Chinese geographical community. His published Research on the Topography of the Eastern Foothills of Baiyun Mountain was one of China's earliest true topographical papers. The "Pearl River Delta" geographical theory was finalized and matured under his research, and the "Seven Star Hill Ancient Marine Abrasion Relics" he discovered are now listed as a key Guangzhou cultural relics protection unit. During the War of Resistance Against Japanese Aggression, he led teachers and students on a walking survey of the mountains and rivers of northern Guangdong, holding steadfastly to his lectures amidst the fires of war, integrating a sense of national and familial commitment into the educational ethos.

Many of Mr. Wu Shangshi's descendants have dedicated themselves to education, and this educational ideal of "rooting in China, looking to the world" has been passed down through generations. In 2003, Mr. James Wong was entrusted by his family to return from Hong Kong to Guangzhou, the place where Mr. Wu Shangshi studied and taught, to explore integrated Chinese and Western education for the new era. The name "Zhonghuang" (中黃) is derived from "Zhonghua Yanhuang" (中華炎黃), and from its inception, its mission has been to inherit and promote Chinese culture.

For over two decades, ZWIE has driven curriculum innovation as its core, developing an integrated curriculum system with both local roots and international perspective. In recent years, ZWIE has continually advanced curriculum evolution, deeply integrating AI-enabled teaching while strengthening science and innovation education. It has explored joint programs with several century-old prestigious schools in the Greater Bay Area to cultivate top innovative talents among Hong Kong and Macao students. As a rising star among schools for Hong Kong and Macao students in the region, ZWIE achieved remarkable results in its inaugural 2025 DSE cohort: at the Guangzhou campus, 46.6% of graduates received offers from top three universities in Hong Kong, 73.3% from top five, including four admitted to the University of Hong Kong (covering flagship programs in Medicine and International Business and Global Management). At the Foshan campus, all inaugural DSE graduates received offers from top five Hong Kong universities or mainland 985/211 institutions, achieving outcomes comparable to Hong Kong Band 1 schools. All graduates from the ZWIE American Curriculum Department gained admission to top 100 world universities.

Mr. James Wong, Chairman of ZWIE, expressed that ZWIE originated in Hong Kong and has accumulated 23 years of practical experience in integrated education within the Greater Bay Area. This in-depth collaboration with EdUHK not only signifies high recognition of ZWIE's educational practices but also provides strong support for ZWIE's return to Hong Kong to extend its operations. Mr. Wong mentioned that ZWIE is actively promoting the launch of a new Hong Kong project, "Zhongshan Whampoa Academy," dedicated to exploring Sino-foreign integrated international curricula with Chinese characteristics, cultivating innovative talents with both noble character and global competence. He looks forward to this as a new starting point—based in the Greater Bay Area, facing the "Belt and Road"—to contribute the wisdom of Chinese education to the world.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration

ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration

ZWIE and The Education University of Hong Kong Sign Memorandum of Cooperation to Promote Exchange and Deepen Collaboration